Exam 9: Product Concepts

The statement on the toothpaste box that brushing twice a day with this paste will remove 90 percent of all tartar from the user's teeth is an example of which of the following?

There are a number of detergents marketed under the Tide brand including detergent with and without fabric softener,with and without bleach,with various pleasing smells,and fragrance-free.What is the large variety of detergents marketed under the Tide brand an example of?

Choice Homes,Inc. ,built its reputation by building high-quality new homes,often at prices less than "used" ones.Choice Homes used mass-purchasing power,innovative high-tech communications among employees to coordinate the building process,and other entrepreneurial strategies to hold costs down.Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the dream of home ownership for the same price as rent.Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-income couples.The Choice Classic name was designed to capitalize on the reputation of Choice Homes,especially for current Choice home owners who are ready to move up to a larger home.Recently,Choice Homes started a third line of homes called "Reflections," which are expensive,custom-designed homes located in exclusive,prestigious neighbourhoods. -Refer to Choice Homes,Inc.Choice Homes is considering acquiring a mortgage company to add to its marketing power in selling homes.What would this acquisition expand?

Due to the time required to scan them,universal product codes (UPCs)are typically placed on merchandise that would be classified as shopping products.

Some products are seen by consumers to differ in quality,style,suitability,and lifestyle compatibility.Comparisons between these products are often quite difficult because they may have unique features and different levels of quality and price.What would these products be classified as?

Jake wanted a La-Z-Boy chair.He watched newspaper ads until he found the chair on sale.For Jake which type of product is the La-Z-Boy chair?

How could notices on Gummy Bear brand vitamin bottles stating that the vitamins are the "best-tasting children's gummy vitamins" be most likely an example of persuasive labelling?

When PaintingsDirect,an online seller of contemporary original art,markets its art to home decor buyers for retailers,custom-framing stores,and intermediaries that supply furniture and home furnishings retailers,which type of products is it selling?

The most expensive refrigerator in the world is the Sub-Zero brand.Many consumers believe it to be the best brand made.For people who insist on having the best kitchen money can buy and will accept no less,the Sub-Zero refrigerator is an example of which type of product?

Given the many differences in majors available,living options,and image differences,universities would be classified as a heterogeneous shopping product for most people.

About one out of every two fans sold in North America is The Home Depot's Hampton Bay brand.What type of brand is Hampton Bay?

Rexona is the number one brand of deodorant worldwide. -Refer to Rexona.Since it was launched in the 1960s,it has added an antiperspirant,a stick deodorant,deodorant wipes,and Rexona for Men.What are these additions examples of?

Rexona is the number one brand of deodorant worldwide. -Refer to Rexona.The brand is a leader in Europe,South America,Asia,Africa,and the Middle East.Rexona is an example of which of the following?

Which term refers to brands where at least 20 percent of the product is sold outside the home country?

Which of the following is NOT an important consideration for a French manufacturer that wants to market its products in Canada?

Which products are not known about or not actively searched for by consumers,and require aggressive personal selling and highly persuasive advertising?

A go-cart manufacturer recently added shock absorbers to make the ride in its go-carts smoother.It has not changed its prices.What type of modification is this?

A common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 2.7 million kilograms of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 170 kilograms.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 190 degrees Celcius.The bakery can cook 2700 kilograms at a time.During the baking season (August-December),the bakery uses a tractor-trailer load of raisins daily.The suggested retail price of a 454-gram Claxton fruitcake is $3.69. -Refer to Claxton Fruitcakes.Why is brand equity important for the Claxton brand?

What does the convenience product marketing strategy include?

Alberto-Culver introduced Baker's Joy in the mid-1980s as a product for cooks to use to grease and flour baking pans.The product was not nearly as successful as Alberto-Culver hoped,and it discontinued the product in 2001.What type of strategy was being implemented when Alberto-Culver discontinued the product?