Exam 9: Product Concepts

While Starkist tuna is still available in cans,it is now also available in a 12-ounce family-size pouch.What was this change in packaging the result of?

Chico likes Michelin tires for his bicycle.If he needs new bicycle tires when Michelins are not on sale,he is willing to pay a higher price for Michelin rather than buy some other brand of bicycle tire.Chico could be described as being brand loyal to Michelin.

Which of the following is the best example of a shopping product for most consumers?

Procter & Gamble makes Camay soap for people concerned with soft skin and Safeguard for those who want deodorant protection.Which type of strategy is the company using?

According to the textbook,which of the following statements best describes an advantage to retailers associated with developing their own brands?

Sherwin-Williams' paint brand,Dutch Boy,has come up with a packaging innovation that is getting rave reviews.The new Twist & Pour paint is packaged in an all-plastic gallon container with an easy twist-off lid,comfortable side handle,and even a pouring spout.There's no other paint product like it on the market.This innovative packaging was most likely designed for which of the following functions?

Burberry's new raincoat contains a label that reads "Professional dry clean only." Which type of label is this?

Which of the following products is most likely to be considered an example of a heterogeneous shopping product?

Michelin has developed a new tire that will keep rolling smoothly for up to 190 kilometres after it has been punctured. -Refer to Michelin.To leave her neighbourhood,Keisha has to drive through a construction area that is riddled with metal pieces and nails with the potential to puncture her tires.She got another flat tire just yesterday.The flat caused her to miss an important appointment with a prospective customer.Keisha does not know about Michelin's new tires.For Keisha,what type of product are Michelin PAX tires?

A common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 2.7 million kilograms of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 170 kilograms.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 190 degrees Celcius.The bakery can cook 2700 kilograms at a time.During the baking season (August-December),the bakery uses a tractor-trailer load of raisins daily.The suggested retail price of a 454-gram Claxton fruitcake is $3.69. -Refer to Claxton Fruitcakes.There are numerous jokes about the indestructibility of fruitcake-many of them derogatory.To change its consumer image,Claxton periodically engages in public relations campaigns in which it describes fruitcakes in terms of family Christmas traditions.Which type of strategy is being used with attempts to move the fruitcake from being perceived by consumers as the butt of jokes to a comfort food?

An integral part of any package is its label.There are two basic labelling strategies.Name and describe each of the two strategies.

Which of the following needs to be a branding and packaging consideration for companies considering global marketing?

A common Christmas tradition in many households is the Claxton fruitcake.The fruitcake bakery in Claxton,Georgia,makes about 2.7 million kilograms of fruitcake annually and has $12 million in sales.One fruitcake batch weighs 170 kilograms.About 70 percent of that weight is fruits and nuts.A single batch is divided into 34 loaf pans that hold 11 pounds each.Loaves are cooked for 100 minutes at 190 degrees Celcius.The bakery can cook 2700 kilograms at a time.During the baking season (August-December),the bakery uses a tractor-trailer load of raisins daily.The suggested retail price of a 454-gram Claxton fruitcake is $3.69. -Refer to Claxton Fruitcakes.Fruitcake is all the bakery manufactures.In terms of dimensions of product offering,what does Claxton Bakery have?

What is a style modification?

You are the brand manager for the Fatal Vision (FV)goggles that simulate how the world looks to someone who is seriously intoxicated.The goggles make the user feel disoriented and dizzy and are used in teen driving courses.The FV goggles wrap around the wearer's face to make sure they distort all areas of vision and come in bright orange to distinguish them from other goggles.The slogan used in the promotion of the goggles asks,"Orange you glad you don't drink and drive?" What aspects of this product qualify for trademark protection?

A regional utility company needs to change consumers' perceptions of its current service as being harmful to the environment.Which of the following strategies would best allow the company to accomplish this goal?

What is the consumer product classification system based on?

Maureen purchased a package of Bounce fabric sheets with Febreeze citrus scent.Since both brands were prominently listed on the package,what would this be an example of?

Colin stopped at - Canadian Tire to buy a snow shovel.While he was paying for his shovel ,he noticed a can of WD-40 engine lubricant which he also purchased.In this example,which type of product is the WD-40?

Smith-Binney's Crayola makes various products,all targeted toward elementary school children.Drawing,painting,and supply items are sold at convenience stores,toy stores,and grocery stores.Clothing is sold in department stores.Crayola might arrange its product items in the following way: What is the product mix width for Crayola? What is its product line depth?