Exam 12: Marketing Channels: Delivering Customer Value

Air carriers transport digital products from producer to customer via satellite, cable, phone wire, or wireless signal.

Which of the following is a major type of vertical marketing system?

Which of the following is an environmental factor that affects channel objectives and design?

Which of the following is NOT a major logistics function?

Which of the following is true of transporting goods via railroads?

Ocean Spray sells its air fresheners only through Ray's Drugs. This is an example of ________ distribution.

Describe the types of products that are exclusively distributed and provide examples.

Marketing logistics includes all of the following EXCEPT ________.

Plasticine Palace supplies its products exclusively to Arts & Crafts, a chain of stationery stores across the country. The chain then makes the plasticine available to end consumers. This is an example of ________.

Whitelight sells its toothpastes in many convenience stores across the country. This is an example of ________ distribution.

Environmental sustainability is an important factor in supplier selection and performance evaluation, as designing sustainable supply chains has become the right thing to do.

What is vertical conflict? Illustrate your answer with an example.

Smart Shoppers, an online store that delivers its products to homes in and around California, recently switched its entire fleet to biodiesel trucks that run on used cooking oil rather than gas. Smart Shoppers has most likely developed a(n) ________.

The number of products supplied indicates the length of a channel.

A(n) ________ marketing system consists of producers, wholesalers, and retailers acting as a unified system.

Conflict that occurs among firms at the same level of the marketing channel is known as ________ conflict.

________ are large and highly automated warehouses designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible.

In a(n) ________, leadership is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members.

Evaluate how public policy affects distribution decisions.

To help recruit, train, organize, manage, motivate, and evaluate relationships with channel partners, companies are now installing integrated high-tech ________ systems.