Exam 20: Sustainable Marketing: Social Responsibility and Ethics

Explain why most marketers avoid deceptive practices.

Whereas environmentalists consider whether the marketing system is efficiently serving consumer wants, consumerists are concerned with marketing's effects on the environment and with the environmental costs of serving consumer needs and wants.

According to the text, McDonald's was criticized for all of the following EXCEPT ________.

One look at a Pedigree ad or a visit to the Pedigree.com Web site confirms that the people behind the Pedigree Brand really do believe the "We're for dogs" mission. Associates are even encouraged to take their dogs to work. To further fulfill the "We're for dogs" brand promise, the company created the Pedigree Foundation, which along with the Pedigree Adoption Drive campaign, has raised millions of dollars for helping "shelter dogs" find good homes. This information indicates that Pedigree is practicing ________.

When major chain retailers avoid placing stores in disadvantaged neighborhoods, they are likely to be accused of the discriminatory practice of ________.

Critics claim that firms are harmed and competition is reduced when companies expand by ________.

Electrola Inc. is currently designing a new product line with the goal of making each product easy to recover, reuse, or recycle. Electrola Inc. hopes to recover many of these products when they reach the end of their life cycle and reuse their components in new products. Electrola Inc. is in the ________ stage of environmental sustainability.

Environmentalism is concerned with damage to the ecosystem caused by global warming, toxic and solid waste, chemically treated food, resource depletion, and ________ along with other issues.

Sunset Lawn Service puts most of its resources into value-building marketing investments. The management at Sunset is practicing customer-value marketing.

When criticized about the value of intermediaries, marketers and resellers respond that intermediaries ________.

Maytag's front-loading Neptune washer provides superior cleaning and energy efficiency. The Neptune washer is an example of a ________ product.

Critics point out that in the stationery industry, a pen that costs fifty cents to make costs the consumer $10 to buy. This is an example of ________.

Acquisitions of competitors can be an effective way to gain economies of scale that can lead to lower costs and, subsequently, lower prices.

Marketers are the least effective when they appeal to existing wants rather than when they attempt to create new ones.

Which of the following leads to cultural pollution?

Refer to the scenario below to answer the following question(s). Bryant and Anne are the owners of the Good Green Grocer, a small but successful chain of organic food stores. The organic food sold by Good Green Grocer is of good quality. Also, it is tasty and has long-term health benefits. Bryant and Anne's business has expanded as more and more consumers are interested in eating organic foods. What started as one shop in Vermont has expanded to 15 stores in Vermont, New Hampshire, Massachusetts, and Maine. Much to their delight, Bryant and Ann have found that many people are willing to pay a bit more for food that is organically grown. Sunday ads for the Good Green Grocer run in area newspapers, with special promotional prices offered for a list of the "Top Ten Take Homes" each week. Regular customers of the Good Green Grocer know that the promotional items often run out of stock by mid-week, so the store typically sees its heaviest traffic on Sunday and Monday. -Good Green Grocer wants to keep its customers happy. Its marketing strategy should be designed with this goal. Which strategy focuses on satisfying the needs of Good Green Grocer's customers?

Sustainable marketing consists of five principles: consumer-oriented marketing, customer-value marketing, innovative marketing, sense-of-mission marketing, and societal marketing.

The ________ concept is specifically focused on the future welfare of consumers.

Sustainable marketing requires a smooth-functioning marketing system in which consumers, companies, public policy makers, and others work together to ensure socially and environmentally responsible marketing actions.

Environmentalists assert that the marketing system's goal should be to maximize ________.