Exam 5: Consumer Markets and Buyer Behavior

________ consumers are one of the fastest-growing U.S. population subsegments and are expected to surge to nearly one third of the total U.S. population by 2030.

Explain how selective retention affects what consumers remember about marketing messages.

People's tastes in food, clothes, recreation, and even furniture remain unchanged as they age.

Some consumers worry that they will be affected by marketing messages without even knowing it. They are concerned about ________.

The buyer decision process consists of five stages. Which of the following is NOT one of these stages?

Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?

Identify product characteristics that influence the rate of adoption. Explain how each characteristic affects the rate of adoption.

In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?

When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands, they most likely will exhibit ________.

________ is a person's pattern of living as expressed in his/her psychographics, and it includes the individual's activities, interests, and opinions.

Independent bloggers are self-made influencers. Traits that make them relevant to marketers include ________.

How does marketing through online social networks differ from more traditional marketing?

Juana looked at the September issue of her favorite fashion magazine and did not find anything particularly interesting despite the fact that the magazine had several advertisements that were targeted at Juana's demographic. The only thing that interested her was an article about an upcoming fashion show. Which consumer behavior is being illustrated in this instance?

Life-stage segmentation allows marketers to create targeted, actionable, and ________ campaigns based on how people consume and interact with brands.

A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction.

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________.

After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in ________.

Why should marketers set up systems that encourage customers to complain about products?

Which of the following consumer buying behaviors is related to conditions of low-consumer involvement and little significant brand difference?

Rachel loves fashion and is always seen wearing the trendiest fashion outfits. She actively shares her knowledge with a wide group of friends and colleagues about where to shop for the latest fashion at great deals. Most of her friends and colleagues follow her fashion tips. Rachel portrays the image of a(n) ________.