Question 1

Companies that go global confront several major risks. Describe three of these risks.

Accepted Answer

Companies that go global may face unstable governments and currencies abroad, as well as restrictive government policies and regulations designed to protect domestic companies or to protect the culture. High trade barriers are another issue. Also, some companies have to deal with corruption abroad, as some officials award business contracts to the highest briber.

Question 2

Vidal Sassoon shampoos contain different amounts of scent according to the country in which they are sold. This is an example of ________.

Accepted Answer

A)  straight product extension 
B)  product invention 
C)  product adaptation 
D)  communication adaptation 
E)  standardized global marketing 
A)  straight product extension 
B)  product invention 
C)  product adaptation 
D)  communication adaptation 
E)  standardized global marketing C

Question 3

Explain why a global company would need to make adjustments to a highly standardized promotion campaign for different markets.

Accepted Answer

Some language and cultural differences make adjustments necessary, as a slogan might not translate well or a certain image or color may hold a vastly different meaning in a different culture.

Question 4

Changing promotions to suit local markets is known as ________.

Accepted Answer

A)  straight product extension 
B)  ambush marketing 
C)  communication adaptation 
D)  product adaptation 
E)  standardized global marketing 
A)  straight product extension 
B)  ambush marketing 
C)  communication adaptation 
D)  product adaptation 
E)  standardized global marketing

Question 5

Which of the following is NOT a type of joint venturing?

Accepted Answer

A)  joint ownership 
B)  management contracting 
C)  direct export 
D)  licensing 
E)  contract manufacturing 
A)  joint ownership 
B)  management contracting 
C)  direct export 
D)  licensing 
E)  contract manufacturing

Question 6

Hilton helps others run their hotels by providing the management know-how. This type of joint venture is known as ________.

Accepted Answer

A)  contract manufacturing 
B)  licensing 
C)  management contracting 
D)  joint ownership 
E)  direct investment 
A)  contract manufacturing 
B)  licensing 
C)  management contracting 
D)  joint ownership 
E)  direct investment

Question 7

Why is it important for companies to understand cultural differences and nuances before entering a foreign country's market? Give two examples of cultural differences that would be important for a company to know.

Accepted Answer

Student answers will vary. Before planni

Question 8

The exchange of U.S. wheat for Russian vodka would be an example of barter.

Accepted Answer

A) True 
 B)False

Question 9

Through ________, an organization in the foreign market buys the right to use a company's manufacturing process, trademark, patent, trade secret, or other item of value.

Accepted Answer

A)  indirect exporting 
B)  licensing 
C)  contract manufacturing 
D)  management contracting 
E)  joint ownership 
A)  indirect exporting 
B)  licensing 
C)  contract manufacturing 
D)  management contracting 
E)  joint ownership

Question 10

Which of the following is an example of an economic community?

Accepted Answer

A)  NATO 
B)  BRIC 
C)  CAFTA 
D)  GATT 
E)  WTO 
A)  NATO 
B)  BRIC 
C)  CAFTA 
D)  GATT 
E)  WTO

Question 11

A(n) ________ serves to limit the amount of foreign exchange and the exchange rate against other currencies.

Accepted Answer

A)  exchange premium 
B)  free trade zone 
C)  quota 
D)  exchange control 
E)  tariff trade barrier 
A)  exchange premium 
B)  free trade zone 
C)  quota 
D)  exchange control 
E)  tariff trade barrier

Question 12

Poor or emerging economies are unattractive markets for many kinds of goods.

Accepted Answer

A) True 
 B)False

Question 13

Describe the political-legal factors that a company should consider before deciding to conduct business in a foreign country.

Accepted Answer

A company should consider the country's

Question 14

Which of the following is a nontariff trade barrier?

Accepted Answer

A)  strike 
B)  quota 
C)  boycott 
D)  exchange premium 
E)  restrictive product standards 
A)  strike 
B)  quota 
C)  boycott 
D)  exchange premium 
E)  restrictive product standards

Question 15

Which of the following characterizes indirect exporting?

Accepted Answer

A)  It requires more investment than joint venturing. 
B)  It requires an overseas marketing organization or network. 
C)  It involves less risk and investment than other entry methods. 
D)  The potential returns are greater than direct exporting. 
E)  It involves joining with foreign companies to produce or market products or services. 
A)  It requires more investment than joint venturing. 
B)  It requires an overseas marketing organization or network. 
C)  It involves less risk and investment than other entry methods. 
D)  The potential returns are greater than direct exporting. 
E)  It involves joining with foreign companies to produce or market products or services.

Question 16

International divisions are organized in several ways. Their operating units can include all of the following EXCEPT ________.

Accepted Answer

A)  international subsidiaries 
B)  world product groups 
C)  corporate staff providing services to operating units 
D)  geographical organizations 
E)  departmental units 
A)  international subsidiaries 
B)  world product groups 
C)  corporate staff providing services to operating units 
D)  geographical organizations 
E)  departmental units

Question 17

A company can manage its international marketing in all of the following ways EXCEPT ________.

Accepted Answer

A)  becoming a global organization 
B)  organizing an export department 
C)  creating an international division 
D)  advertising internationally 
E)  shipping its goods internationally 
A)  becoming a global organization 
B)  organizing an export department 
C)  creating an international division 
D)  advertising internationally 
E)  shipping its goods internationally

Question 18

What might drive a company to create international divisions or subsidiaries? Discuss the three ways these divisions can be organized.

Accepted Answer

Many companies get involved in several i

Question 19

Before a company decides to go global, it must evaluate all of the following environments EXCEPT the ________ environment.

Accepted Answer

A)  cultural 
B)  natural 
C)  political-legal 
D)  global marketing 
E)  economic 
A)  cultural 
B)  natural 
C)  political-legal 
D)  global marketing 
E)  economic

Question 20

________ ventures consist of one company joining forces with foreign investors to create a local business in which they share ownership and control.

Accepted Answer

A)  Joint ownership 
B)  Licensing 
C)  Contract manufacturing 
D)  Management contracting 
E)  Indirect exporting 
A)  Joint ownership 
B)  Licensing 
C)  Contract manufacturing 
D)  Management contracting 
E)  Indirect exporting

Companies that go global confront several major risks. Describe three of these risks.

Vidal Sassoon shampoos contain different amounts of scent according to the country in which they are sold. This is an example of ________.

Explain why a global company would need to make adjustments to a highly standardized promotion campaign for different markets.

Changing promotions to suit local markets is known as ________.

Which of the following is NOT a type of joint venturing?

Hilton helps others run their hotels by providing the management know-how. This type of joint venture is known as ________.

Why is it important for companies to understand cultural differences and nuances before entering a foreign country's market? Give two examples of cultural differences that would be important for a company to know.

The exchange of U.S. wheat for Russian vodka would be an example of barter.

Through ________, an organization in the foreign market buys the right to use a company's manufacturing process, trademark, patent, trade secret, or other item of value.

Which of the following is an example of an economic community?

A(n) ________ serves to limit the amount of foreign exchange and the exchange rate against other currencies.

Poor or emerging economies are unattractive markets for many kinds of goods.

Describe the political-legal factors that a company should consider before deciding to conduct business in a foreign country.

Which of the following is a nontariff trade barrier?

Which of the following characterizes indirect exporting?

International divisions are organized in several ways. Their operating units can include all of the following EXCEPT ________.

A company can manage its international marketing in all of the following ways EXCEPT ________.

What might drive a company to create international divisions or subsidiaries? Discuss the three ways these divisions can be organized.

Before a company decides to go global, it must evaluate all of the following environments EXCEPT the ________ environment.

________ ventures consist of one company joining forces with foreign investors to create a local business in which they share ownership and control.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

Sustainable Marketing: Social Responsibility and Ethics

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Exam 19: The Global Marketplace

Companies that go global confront several major risks. Describe three of these risks.

Vidal Sassoon shampoos contain different amounts of scent according to the country in which they are sold. This is an example of ________.

Explain why a global company would need to make adjustments to a highly standardized promotion campaign for different markets.

Changing promotions to suit local markets is known as ________.

Which of the following is NOT a type of joint venturing?

Hilton helps others run their hotels by providing the management know-how. This type of joint venture is known as ________.

Why is it important for companies to understand cultural differences and nuances before entering a foreign country's market? Give two examples of cultural differences that would be important for a company to know.

The exchange of U.S. wheat for Russian vodka would be an example of barter.

Through ________, an organization in the foreign market buys the right to use a company's manufacturing process, trademark, patent, trade secret, or other item of value.

Which of the following is an example of an economic community?

A(n) ________ serves to limit the amount of foreign exchange and the exchange rate against other currencies.

Poor or emerging economies are unattractive markets for many kinds of goods.

Describe the political-legal factors that a company should consider before deciding to conduct business in a foreign country.

Which of the following is a nontariff trade barrier?

Which of the following characterizes indirect exporting?

International divisions are organized in several ways. Their operating units can include all of the following EXCEPT ________.

A company can manage its international marketing in all of the following ways EXCEPT ________.

What might drive a company to create international divisions or subsidiaries? Discuss the three ways these divisions can be organized.

Before a company decides to go global, it must evaluate all of the following environments EXCEPT the ________ environment.

________ ventures consist of one company joining forces with foreign investors to create a local business in which they share ownership and control.

Marketing: Creating Customer Value and Engagement

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Consumer Markets and Buyer Behavior

Business Markets and Business Buyer Behavior

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

Products, Services, and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Pricing Strategies: Additional Considerations

Marketing Channels: Delivering Customer Value

Retailing and Wholesaling

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

Advertising and Public Relations

Personal Selling and Sales Promotion

Direct, Online, Social Media, and Mobile Marketing

Creating Competitive Advantage

Sustainable Marketing: Social Responsibility and Ethics

Filters