Question 1

The emphasis in the definition of personality is on inner characteristics,which are ________.

Accepted Answer

A)  those characteristics of an individual that are not readily apparent to others 
B)  those characteristics which individuals try to hide from others 
C)  those characteristics that distinguish one individual from others 
D)  those characteristics that make one individual similar to others 
E)  those characteristics that constitute the individual's ideal self-image 
A)  those characteristics of an individual that are not readily apparent to others 
B)  those characteristics which individuals try to hide from others 
C)  those characteristics that distinguish one individual from others 
D)  those characteristics that make one individual similar to others 
E)  those characteristics that constitute the individual's ideal self-image

Question 2

Sigmund Freud's psychoanalytic theory of personality is built on the premise that ________ are at the heart of human motivations and personality.

Accepted Answer

A)  social relationships 
B)  conscious decision-making processes 
C)  efforts to avoid anxiety 
D)  efforts to overcome inferiority 
E)  unconscious needs or drives 
A)  social relationships 
B)  conscious decision-making processes 
C)  efforts to avoid anxiety 
D)  efforts to overcome inferiority 
E)  unconscious needs or drives

Question 3

________ have been shown to tend to display and share their involvement in their purchases with others who have a similar interest.

Accepted Answer

A)  Compulsive consumers 
B)  Fixated consumers 
C)  Highly ethnocentric consumers 
D)  Inward-directed consumers 
E)  Dogmatic consumers 
A)  Compulsive consumers 
B)  Fixated consumers 
C)  Highly ethnocentric consumers 
D)  Inward-directed consumers 
E)  Dogmatic consumers

Question 4

According to Freud's theories,the ________ is a conceptualization of the basic biogenic needs for which the individual seeks immediate satisfaction without concern for the specific means of satisfaction.

Accepted Answer

A)  ego 
B)  id 
C)  super-id 
D)  self-image 
E)  superego 
A)  ego 
B)  id 
C)  super-id 
D)  self-image 
E)  superego

Question 5

"Personality reflects individual differences." Discuss this statement.

Accepted Answer

Because the inner characteristics that c

Question 6

WEIGHT LOSS MINI CASE: Gloria sees herself as being a bit heavy and has made a New Years resolution to lose 10 pounds by Memorial Day.She receives a postcard in the mail from her local gym chain that specializes in women's fitness.The advertisement suggests that the chain is fun and welcoming - a place where women can work out comfortably with friends, in contrast to the potentially intimidating environments at other gyms.After consulting a few friends, she decides to join. She is particularly excited to try the various group classes the gym offers, many of which she has never heard of before.
-In the WEIGHT LOSS MINI CASE,"fun and welcoming" describes the local gym's ________.

Accepted Answer

A)  brand personification 
B)  dogmatism 
C)  brand personality 
D)  expected self-image 
E)  extended self 
A)  brand personification 
B)  dogmatism 
C)  brand personality 
D)  expected self-image 
E)  extended self

Question 7

According to Freud's theories,the ________ functions as an internal monitor that helps balance the impulses stimulated by biogenic needs and the constraints applied by the sociocultural setting.

Accepted Answer

A)  super-id 
B)  self-image 
C)  ego 
D)  superego 
E)  id 
A)  super-id 
B)  self-image 
C)  ego 
D)  superego 
E)  id

Question 8

________ measures a person's craving for or enjoyment of thinking.

Accepted Answer

A)  Optimum stimulation level 
B)  Novelty seeking 
C)  Need for cognition 
D)  Innovativeness 
E)  Need for uniqueness 
A)  Optimum stimulation level 
B)  Novelty seeking 
C)  Need for cognition 
D)  Innovativeness 
E)  Need for uniqueness

Question 9

People who are high in dogmatism are more likely to prefer innovative products to established or traditional alternatives.

Accepted Answer

A) True 
 B)False

Question 10

Researchers who apply Freud's psychoanalytic theory to the study of consumer personality tend to see consumer purchases as a reflection and an extension of the consumer's personality.

Accepted Answer

A) True 
 B)False

Question 11

Low levels of which of the following traits typically characterizes a consumer innovator?

Accepted Answer

A)  novelty seeking 
B)  sensation seeking 
C)  optimum stimulation levels 
D)  inner-directedness 
E)  need for uniqueness 
A)  novelty seeking 
B)  sensation seeking 
C)  optimum stimulation levels 
D)  inner-directedness 
E)  need for uniqueness

Question 12

The mother who comments about her teenage son that her child "has been impulsive from the day he was born," is supporting the contention that personality ________.

Accepted Answer

A)  is enduring 
B)  can change 
C)  reflects individual differences 
D)  is more apparent in childhood than adulthood 
E)  develops as a result of social circumstances 
A)  is enduring 
B)  can change 
C)  reflects individual differences 
D)  is more apparent in childhood than adulthood 
E)  develops as a result of social circumstances

Question 13

The ________ consists of traits or characteristics that an individual believes it is his or her duty or obligation to possess.

Accepted Answer

A)  social self-image 
B)  "ought-to" self 
C)  extended self 
D)  expected self-image 
E)  multiple self 
A)  social self-image 
B)  "ought-to" self 
C)  extended self 
D)  expected self-image 
E)  multiple self

Question 14

Using sexual imagery to sell a product primarily appeals to Freud's conceptualization of the ________.

Accepted Answer

A)  ego 
B)  self-image 
C)  superego 
D)  id 
E)  super-id 
A)  ego 
B)  self-image 
C)  superego 
D)  id 
E)  super-id

Question 15

What are some general characteristics of materialistic people?

Accepted Answer

Materialistic people value acquiring pos

Question 16

How can marketers use an understanding of consumers' personalities to market their products?

Accepted Answer

A)  Marketers can rely on consistent consumption behavior over time because consumers' personalities are consistent over time. 
B)  Marketers can change consumers' personalities to conform to their products. 
C)  Marketers can attempt to appeal to the relevant traits inherent in their target group of consumers. 
D)  Marketers can use an understanding of consumers' personalities to create consumer needs. 
E)  In creating marketing messages, marketers can accurately presume that consumers' personalities constitute the single factor that influences how consumers behave. 
A)  Marketers can rely on consistent consumption behavior over time because consumers' personalities are consistent over time. 
B)  Marketers can change consumers' personalities to conform to their products. 
C)  Marketers can attempt to appeal to the relevant traits inherent in their target group of consumers. 
D)  Marketers can use an understanding of consumers' personalities to create consumer needs. 
E)  In creating marketing messages, marketers can accurately presume that consumers' personalities constitute the single factor that influences how consumers behave.

Question 17

Neo-Freudian theorists believe that ________.

Accepted Answer

A)  consumption situations are extensions of the consumer's personality 
B)  human drives are largely unconscious 
C)  social relationships are fundamental to the formation and development of personality 
D)  consumers are primarily unaware of their true reasons for making decisions 
E)  consumer purchases are a reflection of an individual's personality 
A)  consumption situations are extensions of the consumer's personality 
B)  human drives are largely unconscious 
C)  social relationships are fundamental to the formation and development of personality 
D)  consumers are primarily unaware of their true reasons for making decisions 
E)  consumer purchases are a reflection of an individual's personality

Question 18

FURNITURE MINI CASE: Andrews Mountain Furniture is a manufacturer of home furnishings in eastern North Carolina. Andrews has been in business for 150 years and its advertising emphasizes the company's long history of production and sales in the United States. It also encourages cross-generational brand loyalty within families by suggesting to adults should buy the same furniture that their parents had in their homes.
-In the FURNITURE MINI CASE,the name of the furniture company is an attempt to create a strong ________ for the brand in the minds of consumers.

Accepted Answer

A)  brand personification 
B)  superego 
C)  self-image 
D)  geographical association 
E)  brand personality 
A)  brand personification 
B)  superego 
C)  self-image 
D)  geographical association 
E)  brand personality

Question 19

TEQUILA MINI CASE: Viva Beverages has recently launched its own brand of tequila under the slogan "I never have, but I'd like to." Viva's television advertisements are set in a trendy night club with a well-dressed man standing at the bar.A scantily clad woman with a Russian accent is serving drinks. She approaches him and the following interaction ensues:
WOMAN: What can I do for you?
MAN: I don't know, something different.
WOMAN: Well, have you ever tried ...(WOMAN looks both ways, then leans across the bar and whispers into MAN's ear)
MAN: I never have, but I'd like to ...
(WOMAN serves MAN a Viva Tequila)
-In the TEQUILA MINI CASE,when the man asks for "something different," he is engaging in ________.

Accepted Answer

A)  vicarious exploration 
B)  perceptual mapping 
C)  ethnocentricity 
D)  exploratory purchase behavior 
E)  use innovativeness 
A)  vicarious exploration 
B)  perceptual mapping 
C)  ethnocentricity 
D)  exploratory purchase behavior 
E)  use innovativeness

Question 20

The convergence in personality characteristics of men and women provides evidence that ________.

Accepted Answer

A)  personality is consistent and enduring 
B)  personality develops from social interactions 
C)  personality stereotypes may change over time 
D)  personality is the result of an individual's desire to conquer feelings of anxiety 
E)  personality develops from the way individuals deal with crises during their development 
A)  personality is consistent and enduring 
B)  personality develops from social interactions 
C)  personality stereotypes may change over time 
D)  personality is the result of an individual's desire to conquer feelings of anxiety 
E)  personality develops from the way individuals deal with crises during their development

The emphasis in the definition of personality is on inner characteristics,which are ________.

Sigmund Freud's psychoanalytic theory of personality is built on the premise that ________ are at the heart of human motivations and personality.

________ have been shown to tend to display and share their involvement in their purchases with others who have a similar interest.

According to Freud's theories,the ________ is a conceptualization of the basic biogenic needs for which the individual seeks immediate satisfaction without concern for the specific means of satisfaction.

"Personality reflects individual differences." Discuss this statement.

According to Freud's theories,the ________ functions as an internal monitor that helps balance the impulses stimulated by biogenic needs and the constraints applied by the sociocultural setting.

________ measures a person's craving for or enjoyment of thinking.

People who are high in dogmatism are more likely to prefer innovative products to established or traditional alternatives.

Researchers who apply Freud's psychoanalytic theory to the study of consumer personality tend to see consumer purchases as a reflection and an extension of the consumer's personality.

Low levels of which of the following traits typically characterizes a consumer innovator?

The mother who comments about her teenage son that her child "has been impulsive from the day he was born," is supporting the contention that personality ________.

The ________ consists of traits or characteristics that an individual believes it is his or her duty or obligation to possess.

Using sexual imagery to sell a product primarily appeals to Freud's conceptualization of the ________.

What are some general characteristics of materialistic people?

How can marketers use an understanding of consumers' personalities to market their products?

Neo-Freudian theorists believe that ________.

The convergence in personality characteristics of men and women provides evidence that ________.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters

Exam 5: Personality and Consumer Behavior

The emphasis in the definition of personality is on inner characteristics,which are ________.

Sigmund Freud's psychoanalytic theory of personality is built on the premise that ________ are at the heart of human motivations and personality.

________ have been shown to tend to display and share their involvement in their purchases with others who have a similar interest.

According to Freud's theories,the ________ is a conceptualization of the basic biogenic needs for which the individual seeks immediate satisfaction without concern for the specific means of satisfaction.

"Personality reflects individual differences." Discuss this statement.

According to Freud's theories,the ________ functions as an internal monitor that helps balance the impulses stimulated by biogenic needs and the constraints applied by the sociocultural setting.

________ measures a person's craving for or enjoyment of thinking.

People who are high in dogmatism are more likely to prefer innovative products to established or traditional alternatives.

Researchers who apply Freud's psychoanalytic theory to the study of consumer personality tend to see consumer purchases as a reflection and an extension of the consumer's personality.

Low levels of which of the following traits typically characterizes a consumer innovator?

The mother who comments about her teenage son that her child "has been impulsive from the day he was born," is supporting the contention that personality ________.

The ________ consists of traits or characteristics that an individual believes it is his or her duty or obligation to possess.

Using sexual imagery to sell a product primarily appeals to Freud's conceptualization of the ________.

What are some general characteristics of materialistic people?

How can marketers use an understanding of consumers' personalities to market their products?

Neo-Freudian theorists believe that ________.

The convergence in personality characteristics of men and women provides evidence that ________.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Subcultures and Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters