Exam 5: Personality and Consumer Behavior

A ________ tries to recast consumers' perception of the attributes of a product or service into a human-like character.

A trait characterized by the need for varied,novel,and complex sensations and experience,and the willingness to take physical and social risks for the sake of such experience,is known as ________.

Recent research using Karen Horney's CAD theory found that ________ personalities tend to prefer name-brand products.

When consumers are asked to explain their choices,but are not concerned about being criticized by others,they are more receptive to making unique choices.

The notion of ________ suggests that consumers attribute various descriptive personality-like traits or characteristics to different brands.

Consumers who have little knowledge about a product are more strongly influenced by country-of-origin perceptions than consumers with high knowledge about a product.

George subscribes to Hotrod Magazine and likes reading articles about custom cars and daydreaming about how cool it would be to own and drive one.This behavior is known as ________.

Which of the following describes a materialistic consumer?

The likelihood of a consumer accepting or rejecting foreign-made products is known as ________.

Serious collectors of Barbie dolls,Beanie Babies,and Zippos are all displaying a form of ________.

In the study of personality,three distinct properties are of central importance.These are that ________.

Researchers who apply Freud's theories to the study of consumer personality believe that ________.

The expected self and the "ought-to" self provide consumers with a realistic opportunity to change the self,and thus are valuable to marketers as a guide to designing and promoting products.

Marketers are able to change consumers' personalities to conform to their products.

What did Karen Horney,a neo-Freudian theorist,propose with respect to personality?

A variety of different self-images have been recognized in consumer behavior.Talk about three kinds of self-image.

Consumer research using Karen Horney's CAD theory found that ________ personalities were less likely to be brand loyal and more likely to try different brands.

A(n)________ is defined as "any distinguishing,relatively enduring way in which one individual differs from another."

WEIGHT LOSS MINI CASE: Gloria sees herself as being a bit heavy and has made a New Years resolution to lose 10 pounds by Memorial Day.She receives a postcard in the mail from her local gym chain that specializes in women's fitness.The advertisement suggests that the chain is fun and welcoming - a place where women can work out comfortably with friends, in contrast to the potentially intimidating environments at other gyms.After consulting a few friends, she decides to join. She is particularly excited to try the various group classes the gym offers, many of which she has never heard of before. -In the WEIGHT LOSS MINI CASE,Gloria sees herself as being a bit heavy.This is Gloria's ________.

________ refers to the degree of open-mindedness that individuals display toward the unfamiliar and toward information that is contrary to their own established beliefs.