Question 1

________ are considered to be largely family oriented,highly industrious,and strongly driven to achieve a middle-class lifestyle.

Accepted Answer

A)  African Americans 
B)  Hispanic Americans 
C)  Latin Americans 
D)  Asian Americans 
E)  Eastern European Americans 
A)  African Americans 
B)  Hispanic Americans 
C)  Latin Americans 
D)  Asian Americans 
E)  Eastern European Americans

Question 2

Which of the following is true of the "traditional elderly"?

Accepted Answer

A)  They are especially knowledgeable and alert customers. 
B)  They see age as a physical state. 
C)  They are selectively innovative. 
D)  They seek new experiences and personal challenges. 
E)  They feel financially secure. 
A)  They are especially knowledgeable and alert customers. 
B)  They see age as a physical state. 
C)  They are selectively innovative. 
D)  They seek new experiences and personal challenges. 
E)  They feel financially secure.

Question 3

The 21-29 year olds spanning the gap between Generation X and Generation Y are known as Tweens.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is true of the "new-age elderly"?

Accepted Answer

A)  They are not innovative. 
B)  They seek stability and a secure routine. 
C)  They perceive themselves to be of normal health for their age. 
D)  They feel life should be dependable and routine. 
E)  They see themselves as younger than their chronological age. 
A)  They are not innovative. 
B)  They seek stability and a secure routine. 
C)  They perceive themselves to be of normal health for their age. 
D)  They feel life should be dependable and routine. 
E)  They see themselves as younger than their chronological age.

Question 5

Hispanics tend to be members of smaller families,and are more likely to live in an extended family household.

Accepted Answer

A) True 
 B)False

Question 6

Women are more concerned with online security than men.

Accepted Answer

A) True 
 B)False

Question 7

The largest age subculture is the ________ subculture.

Accepted Answer

A)  Generation X 
B)  Twixters 
C)  Generation Y 
D)  Baby Boomer 
E)  Senior 
A)  Generation X 
B)  Twixters 
C)  Generation Y 
D)  Baby Boomer 
E)  Senior

Question 8

How is the working-woman market segmented?

Accepted Answer

Stay at home housewives; plan

Question 9

Nationality is inconsequential as a subcultural reference that guides what people value and what they buy.

Accepted Answer

A) True 
 B)False

Question 10

Generation X is also known as the ________.

Accepted Answer

A)  slackers 
B)  tweens 
C)  yuppies 
D)  xoomers 
E)  echo boomers 
A)  slackers 
B)  tweens 
C)  yuppies 
D)  xoomers 
E)  echo boomers

Question 11

In the United States,more than one in every ________ people is foreign born.This shows how important nationally subcultures are.

Accepted Answer

A)  10 
B)  20 
C)  30 
D)  40 
E)  50 
A)  10 
B)  20 
C)  30 
D)  40 
E)  50

Question 12

Regional differences in consumption behavior are especially clear when it comes to food and drink,but rarely appear as brand preferences.

Accepted Answer

A) True 
 B)False

Question 13

Asian American consumers value quality,often associating quality with well-known upscale brands.

Accepted Answer

A) True 
 B)False

Question 14

Despite the various countries of origin of Hispanic Americans,this subcultural group can be considered as a single market based on ________.

Accepted Answer

A)  age 
B)  nationality 
C)  geographic location 
D)  religion 
E)  language 
A)  age 
B)  nationality 
C)  geographic location 
D)  religion 
E)  language

Question 15

The most popular medium for female audiences is the ________.

Accepted Answer

A)  radio 
B)  magazine 
C)  television 
D)  Internet 
E)  newspaper 
A)  radio 
B)  magazine 
C)  television 
D)  Internet 
E)  newspaper

Question 16

Ethnic clothing,art,music,and foreign-language newspapers are examples of ________ that can be associated with national subcultures.

Accepted Answer

A)  cultural artifacts 
B)  loyalty drivers 
C)  ambassadors 
D)  fixation products 
E)  cross-cultural bridges 
A)  cultural artifacts 
B)  loyalty drivers 
C)  ambassadors 
D)  fixation products 
E)  cross-cultural bridges

Question 17

In relation to consumer behavior,Hispanic consumers ________.

Accepted Answer

A)  prefer well-established brands 
B)  traditionally shop at large grocery chains 
C)  are price- rather than fashion-conscious when it comes to clothing 
D)  prefer frozen to fresh or prepared food items 
E)  tend to be impulse buyers. 
A)  prefer well-established brands 
B)  traditionally shop at large grocery chains 
C)  are price- rather than fashion-conscious when it comes to clothing 
D)  prefer frozen to fresh or prepared food items 
E)  tend to be impulse buyers.

Question 18

JONES MINI CASE: Bob Jones is 75 years old, but feels like he's only 60.He enjoys fishing and golf and recently bought a house in North Carolina so that he could be closer to his grandchildren.He and his wife, Shirley, have Internet access in their home and, most recently, used the Internet to purchase a birthday present for their youngest grandchild
-In the JONES MINI CASE,Bob's grandchildren are most likely part of which of the following age cohorts?

Accepted Answer

A)  Generation X 
B)  Buster 
C)  Senior 
D)  Generation Y 
E)  Baby Boomer 
A)  Generation X 
B)  Buster 
C)  Senior 
D)  Generation Y 
E)  Baby Boomer

Question 19

The needs of married women who work outside the home differ from those of women who do not work outside the home.

Accepted Answer

A) True 
 B)False

Question 20

________ are examples of subcultural categories based on geographic region.

Accepted Answer

A)  Lower, middle, and upper 
B)  Greek, Italian, and Russian 
C)  Eastern, Southern, and Southwestern 
D)  Female and male 
E)  Teenagers, Generation Xers, and the elderly 
A)  Lower, middle, and upper 
B)  Greek, Italian, and Russian 
C)  Eastern, Southern, and Southwestern 
D)  Female and male 
E)  Teenagers, Generation Xers, and the elderly

________ are considered to be largely family oriented,highly industrious,and strongly driven to achieve a middle-class lifestyle.

Which of the following is true of the "traditional elderly"?

The 21-29 year olds spanning the gap between Generation X and Generation Y are known as Tweens.

Which of the following is true of the "new-age elderly"?

Hispanics tend to be members of smaller families,and are more likely to live in an extended family household.

Women are more concerned with online security than men.

The largest age subculture is the ________ subculture.

How is the working-woman market segmented?

Nationality is inconsequential as a subcultural reference that guides what people value and what they buy.

Generation X is also known as the ________.

In the United States,more than one in every ________ people is foreign born.This shows how important nationally subcultures are.

Regional differences in consumption behavior are especially clear when it comes to food and drink,but rarely appear as brand preferences.

Asian American consumers value quality,often associating quality with well-known upscale brands.

Despite the various countries of origin of Hispanic Americans,this subcultural group can be considered as a single market based on ________.

The most popular medium for female audiences is the ________.

Ethnic clothing,art,music,and foreign-language newspapers are examples of ________ that can be associated with national subcultures.

In relation to consumer behavior,Hispanic consumers ________.

The needs of married women who work outside the home differ from those of women who do not work outside the home.

________ are examples of subcultural categories based on geographic region.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters

Exam 12: Subcultures and Consumer Behavior

________ are considered to be largely family oriented,highly industrious,and strongly driven to achieve a middle-class lifestyle.

Which of the following is true of the "traditional elderly"?

The 21-29 year olds spanning the gap between Generation X and Generation Y are known as Tweens.

Which of the following is true of the "new-age elderly"?

Hispanics tend to be members of smaller families,and are more likely to live in an extended family household.

Women are more concerned with online security than men.

The largest age subculture is the ________ subculture.

How is the working-woman market segmented?

Nationality is inconsequential as a subcultural reference that guides what people value and what they buy.

Generation X is also known as the ________.

In the United States,more than one in every ________ people is foreign born.This shows how important nationally subcultures are.

Regional differences in consumption behavior are especially clear when it comes to food and drink,but rarely appear as brand preferences.

Asian American consumers value quality,often associating quality with well-known upscale brands.

Despite the various countries of origin of Hispanic Americans,this subcultural group can be considered as a single market based on ________.

The most popular medium for female audiences is the ________.

Ethnic clothing,art,music,and foreign-language newspapers are examples of ________ that can be associated with national subcultures.

In relation to consumer behavior,Hispanic consumers ________.

The needs of married women who work outside the home differ from those of women who do not work outside the home.

________ are examples of subcultural categories based on geographic region.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters