Exam 12: Subcultures and Consumer Behavior

Members of a specific ________ possess beliefs,values,and customs that set them apart from other members of the same society.

Which of the following best describes Gen Yers?

What is the best way to reach the African American market?

GROCERY STORE MINI CASE: SuperMart Groceries is interested in drawing in Hispanic consumers in order to capitalize on the sizeable Hispanic population in communities surrounding its stores.SuperMarts in communities with an appreciable Hispanic population have begun stocking authentic Hispanic ingredients, hired bi-lingual managerial staff, and begun employing a higher proportion of Hispanics in high-visibility sales clerk positions.SuperMart has also begun an advertising campaign portraying SuperMart as providing the same products offered at more traditional Hispanic grocery shopping venues, with the benefit of lower prices and a much wider selection of products. -In the GROCERY STORE MINI CASE,SuperMart is targeting a(n)________ subcultural category of consumers.

The proportion of non-Hispanic whites in the U.S.population is projected to ________ over the next several decades.

GROCERY STORE MINI CASE: SuperMart Groceries is interested in drawing in Hispanic consumers in order to capitalize on the sizeable Hispanic population in communities surrounding its stores.SuperMarts in communities with an appreciable Hispanic population have begun stocking authentic Hispanic ingredients, hired bi-lingual managerial staff, and begun employing a higher proportion of Hispanics in high-visibility sales clerk positions.SuperMart has also begun an advertising campaign portraying SuperMart as providing the same products offered at more traditional Hispanic grocery shopping venues, with the benefit of lower prices and a much wider selection of products. -In the GROCERY STORE MINI CASE,SuperMart is trying to draw Hispanic consumers away from ________,more traditional Hispanic grocery shopping venues.

When discussing subcultures,it is important to note that each individual could be ________.

The South and Midwest prefer white soft bread; the East and West coasts prefer firmer breads.This is an indication that marketers must recognize ________ subcultures.

In the U.S.,________ percent of the women over 16 are working.

Generation Y,Generation X,baby boomers,and seniors are four subcultural segments based on ________.

Early adulthood is the longest adult life stage for most consumers.

Working women accomplish "time economy" in their shopping behavior by ________.

Which of the following is true of the Generation X market?

The age subculture that is least likely to read newspapers and does not trust the stores their parents shop at is the ________ subculture.

Yuppies are members of the ________ subculture.

The largest Asian American sub-segment is the ________ nationality.

It is generally accepted that older people's perceptions of their ages are more important in determining behavior than their chronological ages.

America is aging.What three factors are driving the growth of the elderly population in the United States?

The term ________ refers to the age segment of the population that was born between 1946 and 1964.

Hispanic youths are more fashion conscious and are more likely to seek out and be loyal to well-known brands than their non-Hispanic counterparts.This is an example of a subcultural characteristic based on ________.