Question 1

Which of the following is true of baby boomers?

Accepted Answer

A)  Baby boomers are the youngest age cohort in America. 
B)  Baby boomers are cynical and do not like to be marketed to. 
C)  Baby boomers are consumption oriented. 
D)  Baby boomers are more interested in possessions than experiences. 
E)  Echo boomers are the most sought-after subgroup of baby boomers. 
A)  Baby boomers are the youngest age cohort in America. 
B)  Baby boomers are cynical and do not like to be marketed to. 
C)  Baby boomers are consumption oriented. 
D)  Baby boomers are more interested in possessions than experiences. 
E)  Echo boomers are the most sought-after subgroup of baby boomers.

Question 2

Hispanic Americans are the most diverse ethnic group in the United States today.

Accepted Answer

A) True 
 B)False

Question 3

Define the term "subculture." How do subcultures relate to the common culture of the larger society of which subcultures are a part?

Accepted Answer

Subculture is defined as a distinct cult

Question 4

SMITH MINI CASE: Carl Smith is a 37 year-old, Baptist, African American living in Louisiana.He frequently shops at Pinkerton's for items like toothpaste and hair-care products.Pinkerton's is a large store that sells a wide range of products, from jewelry to groceries to lawn mowers.Carl recently received direct-mail advertising from a Pinkerton's urging him to purchase his holiday decorations before the season rush starts.
-In the SMITH MINI CASE,Carl belongs to which of the following age subcultures?

Accepted Answer

A)  Generation X 
B)  Twixter 
C)  Generation Y 
D)  Baby boomers 
E)  Seniors 
A)  Generation X 
B)  Twixter 
C)  Generation Y 
D)  Baby boomers 
E)  Seniors

Question 5

Why is it of importance to marketers to segment the market according to religious subcultures?

Accepted Answer

Consumer behavior is directly affected b

Question 6

In the U.S.,________ percent of all business travelers are women.

Accepted Answer

A)  10 
B)  25 
C)  40 
D)  50 
E)  75 
A)  10 
B)  25 
C)  40 
D)  50 
E)  75

Question 7

Which of the following is true of Hispanic-American households?

Accepted Answer

A)  Hispanic Americans tend to be members of smaller families. 
B)  Hispanic Americans are less likely to live in an extended family household. 
C)  Hispanic American households are less likely to contain children. 
D)  Hispanics spend more time caring for their children. 
E)  The majority of all Hispanic Americans under the age of 18 living in the United States were born in Latin America. 
A)  Hispanic Americans tend to be members of smaller families. 
B)  Hispanic Americans are less likely to live in an extended family household. 
C)  Hispanic American households are less likely to contain children. 
D)  Hispanics spend more time caring for their children. 
E)  The majority of all Hispanic Americans under the age of 18 living in the United States were born in Latin America.

Question 8

On a percentage basis,which of the following is the fastest-growing American minority?

Accepted Answer

A)  African Americans 
B)  Hispanic Americans 
C)  Latin Americans 
D)  Asian Americans 
E)  Eastern European Americans 
A)  African Americans 
B)  Hispanic Americans 
C)  Latin Americans 
D)  Asian Americans 
E)  Eastern European Americans

Question 9

Research reveals that for older consumers ________ appears to be more important in determining consumer behavior than ________.

Accepted Answer

A)  cognitive age; chronological age 
B)  generational age; chronological age 
C)  cognitive age; generational age 
D)  chronological age; cognitive age 
E)  generational age; cognitive age 
A)  cognitive age; chronological age 
B)  generational age; chronological age 
C)  cognitive age; generational age 
D)  chronological age; cognitive age 
E)  generational age; cognitive age

Question 10

Younger age groups tend to be more store-loyal than older shoppers.

Accepted Answer

A) True 
 B)False

Which of the following is true of baby boomers?

Hispanic Americans are the most diverse ethnic group in the United States today.

Define the term "subculture." How do subcultures relate to the common culture of the larger society of which subcultures are a part?

Why is it of importance to marketers to segment the market according to religious subcultures?

In the U.S.,________ percent of all business travelers are women.

Which of the following is true of Hispanic-American households?

On a percentage basis,which of the following is the fastest-growing American minority?

Research reveals that for older consumers appears to be more important in determining consumer behavior than .

Younger age groups tend to be more store-loyal than older shoppers.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters

Exam 12: Subcultures and Consumer Behavior

Which of the following is true of baby boomers?

Hispanic Americans are the most diverse ethnic group in the United States today.

Define the term "subculture." How do subcultures relate to the common culture of the larger society of which subcultures are a part?

Why is it of importance to marketers to segment the market according to religious subcultures?

In the U.S.,________ percent of all business travelers are women.

Which of the following is true of Hispanic-American households?

On a percentage basis,which of the following is the fastest-growing American minority?

Research reveals that for older consumers ________ appears to be more important in determining consumer behavior than ________.

Younger age groups tend to be more store-loyal than older shoppers.

Consumer Behavior: Meeting Changes and Challenges

Introduction to the Consumer Research Process

Market Segmentation and Strategic Targeting

Consumer Motivation

Personality and Consumer Behavior

Consumer Perception

Consumer Learning

Consumer Attitude Formation and Change

Communication and Consumer Behavior

The Family and Its Social Class Standing

The Influence of Culture on Consumer Behavior

Cross-Cultural Consumer Behavior: an International Perspective

Consumers and the Diffusion of Innovations

Consumer Decision Making and Beyond

Marketing Ethics and Social Responsibility

Filters

Research reveals that for older consumers appears to be more important in determining consumer behavior than .