Question 1

For most companies, all except ____ are some of the most popular objectives in regard to a social media plan.

Accepted Answer

A)  increasing brand awareness 
B)  increasing profitability 
C)  acquiring new customers 
D)  introducing new products 
E)  retaining current customers 
A)  increasing brand awareness 
B)  increasing profitability 
C)  acquiring new customers 
D)  introducing new products 
E)  retaining current customers B

Question 2

An Internet distributor of office supplies has a system of bidding and awarding contracts online for customer purchases. This is most likely a ____ model.

Accepted Answer

A)  B2B 
B)  C2C 
C)  B2C 
D)  C2B 
E)  cross-functional 
A)  B2B 
B)  C2C 
C)  B2C 
D)  C2B 
E)  cross-functional A

Question 3

A variety of special e-business resources are generally needed by the firm to successfully carry on any significant e-business activities.

Accepted Answer

A) True 
 B)False  True

Question 4

Academic Standard, Inc. (ASI)
Academic Standard, Inc. (ASI), sells its products through the Internet. Amanda is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy.
Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet.
-Refer to Academic Standard, Inc. All except ____ forces are primary external environmental forces that ASI needs to be mindful of in regard to the company's use of technology.

Accepted Answer

A)  globalization 
B)  customer service 
C)  societal 
D)  economic 
E)  legal and political 
A)  globalization 
B)  customer service 
C)  societal 
D)  economic 
E)  legal and political

Question 5

eBay is an example of a brokerage e-business model.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following is true about marketing messages and social media?

Accepted Answer

A)  Traditional marketing message are top down, similar to social media messages. 
B)  Social media messages are typically bottom up. 
C)  Social media marketing messages are not like traditional marketing messages. 
D)  Social media follows traditional marketing messages and how they are distributed. 
E)  Traditional marketing message are bottom up. 
A)  Traditional marketing message are top down, similar to social media messages. 
B)  Social media messages are typically bottom up. 
C)  Social media marketing messages are not like traditional marketing messages. 
D)  Social media follows traditional marketing messages and how they are distributed. 
E)  Traditional marketing message are bottom up.

Question 7

Forrester Research, Inc., offers business research on a subscription business model basis.

Accepted Answer

A) True 
 B)False

Question 8

If Jumble Bee Toys starts a type of computer usage in which services stored on the Internet are provided to users on a temporary basis, the company is using

Accepted Answer

A)  B2C. 
B)  B2B. 
C)  data mining. 
D)  cloud computing. 
E)  e-business. 
A)  B2C. 
B)  B2B. 
C)  data mining. 
D)  cloud computing. 
E)  e-business.

Question 9

Rebecca is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that

Accepted Answer

A)  all women love her makeup; they just need an incentive to buy it. 
B)  it will be worth it if each customer makes two purchases based on her investment of time and money. 
C)  she enjoys the work, regardless of the financial results. 
D)  one loyal customer's repeated purchases for life will be well worth the expense. 
E)  these methods will greatly increase this month's profits for her business. 
A)  all women love her makeup; they just need an incentive to buy it. 
B)  it will be worth it if each customer makes two purchases based on her investment of time and money. 
C)  she enjoys the work, regardless of the financial results. 
D)  one loyal customer's repeated purchases for life will be well worth the expense. 
E)  these methods will greatly increase this month's profits for her business.

Question 10

Facebook has one of the largest social networks and one of the "stickiest" Web sites.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following most accurately describes a podcast?

Accepted Answer

A)  A multiplayer, competitive activity 
B)  An interactive version of a community bulletin board 
C)  A collaborative online working space 
D)  A digital audio or video file 
E)  A Web site to share information 
A)  A multiplayer, competitive activity 
B)  An interactive version of a community bulletin board 
C)  A collaborative online working space 
D)  A digital audio or video file 
E)  A Web site to share information

Question 12

Commerce through smartphones and other mobile devices is known as

Accepted Answer

A)  m-commerce. 
B)  c-commerce. 
C)  mobile retailing. 
D)  C2C. 
E)  M₂C. 
A)  m-commerce. 
B)  c-commerce. 
C)  mobile retailing. 
D)  C2C. 
E)  M₂C.

Question 13

A ____ is a source of revenue flowing into the firm.

Accepted Answer

A)  profit flow 
B)  cash stream 
C)  cash output 
D)  buyer source 
E)  revenue stream 
A)  profit flow 
B)  cash stream 
C)  cash output 
D)  buyer source 
E)  revenue stream

Question 14

Which of the following is not one of the top four social networking sites used by business?

Accepted Answer

A)  Pinterest 
B)  YouTube 
C)  Facebook 
D)  Twitter 
E)  LinkedIn 
A)  Pinterest 
B)  YouTube 
C)  Facebook 
D)  Twitter 
E)  LinkedIn

Question 15

Millenials are tech-savvy digital natives born after 1990.

Accepted Answer

A) True 
 B)False

Question 16

Sources of revenue flowing into the firm are referred to as revenue streams.

Accepted Answer

A) True 
 B)False

Question 17

What are KPIs, and what role do they play for a company? What are some typical KPIs that an online retailer might use?

Accepted Answer

KPIs, or Key Performance Indicators, are

Question 18

Provide at least two examples of how crowdsourcing can be used by a company. Be specific and provide realistic scenarios.

Accepted Answer

1. Product development: A company can us

Question 19

Which of the following type of individual who uses social media maintains a profile and visits social networking sites?

Accepted Answer

A)  Collectors 
B)  Joiners 
C)  Critics 
D)  Creators 
E)  Spectators 
A)  Collectors 
B)  Joiners 
C)  Critics 
D)  Creators 
E)  Spectators

Question 20

How is LinkedIn different than most social networking sites?

Accepted Answer

A)  It is primarily for artists and musicians. 
B)  It is primarily for teens and pre-teens. 
C)  It is for professionals. 
D)  It is for customers interested in gaming. 
E)  It allows data sharing, editing, and posting. 
A)  It is primarily for artists and musicians. 
B)  It is primarily for teens and pre-teens. 
C)  It is for professionals. 
D)  It is for customers interested in gaming. 
E)  It allows data sharing, editing, and posting.

Exam 16: Social Media, E-Business, and Accounting

For most companies, all except ____ are some of the most popular objectives in regard to a social media plan.

An Internet distributor of office supplies has a system of bidding and awarding contracts online for customer purchases. This is most likely a ____ model.

A variety of special e-business resources are generally needed by the firm to successfully carry on any significant e-business activities.

eBay is an example of a brokerage e-business model.

Which of the following is true about marketing messages and social media?

Forrester Research, Inc., offers business research on a subscription business model basis.

If Jumble Bee Toys starts a type of computer usage in which services stored on the Internet are provided to users on a temporary basis, the company is using

Rebecca is willing to invest time and money in attracting and retaining customers for her Mary Kay cosmetics business because she knows that

Facebook has one of the largest social networks and one of the "stickiest" Web sites.

Which of the following most accurately describes a podcast?

Commerce through smartphones and other mobile devices is known as

A ____ is a source of revenue flowing into the firm.

Which of the following is not one of the top four social networking sites used by business?

Millenials are tech-savvy digital natives born after 1990.

Sources of revenue flowing into the firm are referred to as revenue streams.

What are KPIs, and what role do they play for a company? What are some typical KPIs that an online retailer might use?

Provide at least two examples of how crowdsourcing can be used by a company. Be specific and provide realistic scenarios.

Which of the following type of individual who uses social media maintains a profile and visits social networking sites?

How is LinkedIn different than most social networking sites?

Exploring the World of Business and Economics

A: Being Ethical and Socially Responsible

B: Being Ethical and Socially Responsible

A: Exploring Global Business

B: Exploring Global Business

Choosing a Form of Business Ownership

Small Business, Entrepreneurship, and Franchises

Understanding the Management Process

Creating a Flexible Organization

Producing Quality Goods and Services

Attracting and Retaining the Best Employees

Motivating and Satisfying Employees and Teams

Enhancing Union-Management Relations

Building Customer Relationships Through Effective Marketing

A: Creating and Pricing Products That Satisfy Customers

B: Creating and Pricing Products That Satisfy Customers

Wholesaling, Retailing, and Physical Distribution

Developing Integrated Marketing Communications

Using Management and Accounting Information

Understanding Money, Banking, and Credit

Mastering Financial Management

A: Understanding Personal Finances and Investments

B: Understanding Personal Finances and Investments

Filters