Exam 12: Pricing Concepts
Profits for a firm are computed as follows: Profits = TR - FC.
False
If the product price is $100, average variable cost $40 per unit, and the total fixed costs are $120,000, what is the breakeven point?
B
How can transfer prices be calculated? Give three alternatives.
Transfer pricing refers to the pricing of goods, services, or intangible property traded between related entities within a multinational company. It is a crucial aspect of tax planning and regulatory compliance. The calculation of transfer prices can be complex, as it must align with the arm's length principle, which dictates that the prices should be the same as if the transactions were between unrelated parties. Here are three common methods for calculating transfer prices:
1. **Comparable Uncontrolled Price (CUP) Method**: This method compares the price charged for goods or services in a controlled transaction to the price charged in a comparable uncontrolled transaction. If there is a transaction between unrelated parties that is similar in terms of the product, quantity, market conditions, and contractual terms, the price from that transaction can be used as a benchmark for setting the transfer price. The CUP method is the most direct and reliable way to apply the arm's length principle, provided that a truly comparable uncontrolled transaction can be identified.
2. **Cost-Plus Method**: Under this method, the transfer price is determined by adding a markup to the costs incurred by the supplier of the goods or services. The markup should represent an arm's length profit margin that would be expected to be earned by a third party in similar transactions. This method is often used when there are no comparable uncontrolled transactions, or when the transferred goods or services are semi-finished or are a part of an integrated production process. The cost-plus method ensures that the supplier covers its costs and earns a reasonable profit.
3. **Resale Price Method**: This method starts with the price at which a product is resold to an independent third party and then subtracts an appropriate gross margin, reflecting the reseller's functions performed, assets used, and risks assumed. The resulting figure is the arm's length transfer price to be charged by the supplier to the reseller. The resale price method is commonly used when the reseller does not add substantial value to the product, such as in distribution activities.
Other methods include the Transactional Net Margin Method (TNMM) and the Profit Split Method, which may be used in more complex situations or when traditional transaction methods cannot be reliably applied. It's important to note that the selection of a transfer pricing method should be based on the nature of the controlled transaction, the availability of reliable data, and the degree of comparability between controlled and uncontrolled transactions. Tax authorities around the world scrutinize transfer pricing practices, and companies must ensure their methods are compliant with local laws and international guidelines, such as those provided by the Organisation for Economic Co-operation and Development (OECD).
Knowing the number of units necessary to break even is important in setting the price.
Which of the following acts does not directly affect pricing decisions?
Suppose managers at Caterpillar have determined the costs associated with producing hay balers are equal to the price that they charge for the hay balers. This indicates that Caterpillar is producing at the ____ point.
Which of the following statements about price elasticity is false?
Justin Caprese phones Ben Kirkland of Southside Furniture to inform him that if he will increase his recent order of 15 mattress sets to 20, he will receive a 14 percent price reduction. This offer is due to a recent overstock condition at the factory and will not be available in the future. The discount offered here is
What are the terms of F.O.B. pricing?
Because buyers have unlimited purchasing power, they do not have to allocate it to the most desired products.
Advertisements for Suave shampoos emphasize that other shampoos may cost more but don't work any better than Suave. In this example, Suave is competing on the basis of
Which of the following is most likely to have an inelastic demand curve?
Monopolies usually keep their prices at a level that generate a reasonable, but not excessive, return primarily because
A customer who is ____ is likely to say, "People notice when you buy the most expensive brand of a product."
Which of the following is not a method used to determine transfer prices?
A company trying to position itself as value oriented should not
Factors affecting pricing decisions can include demand, distribution, and the way in which the product is promoted.
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