Exam 15: B:retailing, Direct Marketing, and Wholesaling

Appliances are an example of a major product line commonly carried by discount stores.

Retailing is the final part of the marketing process in which exchanges are entered into for personal, family, or household purposes.

Warehouse showrooms are able to sell products at low prices by passing some of their marketing functions on to consumers.

Exterior atmospheric elements include the appearance of the storefront, display windows, store entrance, and amount of traffic congestion.

Discount stores are distinctive in that they usually are very service-oriented.

The coordination of selling efforts within a community shopping center is usually minimal.

Franchisees do not pay to use the franchiser's name.

Direct selling is a type of specialty retailing.

Most factory outlet shopping centers seek to locate in prime retail, metropolitan areas.

Most manufacturers' agents prefer to work for one manufacturer at a time to avoid conflicts of interest.

Wholesalers rarely handle credit for retailers and producers.

General-line wholesalers are a type of full-service merchant wholesaler.

Direct selling is the most expensive form of retailing.

Direct-response marketing is the performance of marketing-related activities by telephone.

Warehouse clubs are able to offer a broad range of merchandise because their product lines are shallow and their sales volumes high.

Retailing includes all transactions in which the buyer intends to consume the product through personal, family, or household use.

Less than half of all goods are exchanged through wholesaling institutions.

Distribution of all goods requires wholesaling activities, whether or not a wholesaling institution is involved.

Agents and brokers perform more functions than limited-service wholesalers.

Merchant wholesalers assume risks of ownership.