Exam 3: The Marketing Environment, Social Responsibility, and Ethics

Codes of conduct (ethics) are formalized rules and standards that describe what the company expects of its employees in terms of ethical behavior.

Product competitors provide very different products that solve the same problem or satisfy the same basic customer need.

All members of an industry are bound to follow trade association guidelines.

To monitor changes in the marketing environment effectively, marketers must engage in

What are the major forces that are referred to as sociocultural forces?

Numerous self-regulatory programs have been created to stop or stall the development of laws and government regulatory groups that would regulate marketing practices.

At the top of the pyramid of social responsibility for business are ____ responsibilities.

Which of the following is not at the generic competitor level for Ford's Expedition sport utility vehicle?

Environmental analysis helps managers identify potential threats and opportunities linked to environmental changes.

Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods. At the same time, the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the following best describes Nabisco's action?

After Home Depot gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes. This determines possible opportunities and threats facing the company. It illustrates the process that is called

Political and legal forces in the marketing environment are highly interrelated.

Dell Computer collects information about a wide variety of competitive, economic, political, legal and regulatory, technological, and sociocultural forces that affect its marketing activities. This process is called

If Toby Roberts has an income of $30,000, pays $6,000 in rent, $1,200 in utilities, and $5,000 in taxes per year, his disposable income is

Describe several ways in which federal agencies influence marketing activities.

The Food and Drug Administration influences marketing activities the most.

Which of the following statements is true?

Which of the following attributes of a Toyota Scion would be most appropriate to emphasize in television commercials during an economic recession?

Although numerous regulatory forces arise from governmental sources, nongovernmental regulatory forces may also affect marketing decisions.

A monopoly exists when a firm with many potential competitors attempts to develop a marketing strategy to differentiate its products.