Question 1

A culture can be divided into subcultures according to

Accepted Answer

A) personality characteristics of individuals in that culture. 
B) motives that members of that cultural group have for their behavior. 
C) geographic regions or human characteristics, such as age or ethnic background. 
D) income levels. 
E) information to which consumers allow themselves to be exposed. 
A) personality characteristics of individuals in that culture. 
B) motives that members of that cultural group have for their behavior. 
C) geographic regions or human characteristics, such as age or ethnic background. 
D) income levels. 
E) information to which consumers allow themselves to be exposed. C

Question 2

Discuss how reference groups and opinion leaders influence purchase behavior.

Accepted Answer

Answer not provided.

Question 3

Which of the following products would probably require extended problem solving before a purchase?

Accepted Answer

A) Products purchased frequently 
B) Products to be purchased in the future 
C) Products that are purchased routinely 
D) Expensive products 
E) Products purchased as a result of social influences 
A) Products purchased frequently 
B) Products to be purchased in the future 
C) Products that are purchased routinely 
D) Expensive products 
E) Products purchased as a result of social influences D

Question 4

Marissa goes to Target to purchase school supplies for her two children. As she is approaching the check-out counter, she sees a vase she just has to have and buys it immediately. Marissa's purchase of the vase is an example of

Accepted Answer

A) limited problem solving. 
B) impulse buying. 
C) routinized response behavior. 
D) addictive consumption. 
E) situational involvement. 
A) limited problem solving. 
B) impulse buying. 
C) routinized response behavior. 
D) addictive consumption. 
E) situational involvement.

Question 5

Marketers can control the perception of potential buyers.

Accepted Answer

A) True 
 B)False

Question 6

Jonathan is torn between buying a new swing set for his kids and buying a new set of Ping golf clubs for himself. Jonathan is experiencing

Accepted Answer

A) attitude formation. 
B) belief assessment. 
C) role inconsistency. 
D) cognitive dissonance. 
E) personality. 
A) attitude formation. 
B) belief assessment. 
C) role inconsistency. 
D) cognitive dissonance. 
E) personality.

Question 7

Jennifer is interested in joining Kappa Lambda Iota sorority. She begins to shop at Sarah's, a local store where the Kappas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Jennifer is influenced by

Accepted Answer

A) personality. 
B) a reference group. 
C) a consideration set. 
D) a knowledge base. 
E) a role conflict. 
A) personality. 
B) a reference group. 
C) a consideration set. 
D) a knowledge base. 
E) a role conflict.

Question 8

Cognitive, affective, and behavioral are the three major components of

Accepted Answer

A) self-concept. 
B) motives. 
C) lifestyles. 
D) consumer socialization. 
E) attitudes. 
A) self-concept. 
B) motives. 
C) lifestyles. 
D) consumer socialization. 
E) attitudes.

Question 9

The development of a person's self-concept is a function of

Accepted Answer

A) learning. 
B) psychological and social factors. 
C) reference groups and opinion leaders. 
D) roles and family influences. 
E) subcultures. 
A) learning. 
B) psychological and social factors. 
C) reference groups and opinion leaders. 
D) roles and family influences. 
E) subcultures.

Question 10

Within the information search step of the consumer buying decision process, what two primary aspects exist?

Accepted Answer

A) Consideration sets and evoked sets 
B) Personal information and non-personal information 
C) Selective retention and selective distortion 
D) Internal search and external search 
E) Company-produced information and internal information 
A) Consideration sets and evoked sets 
B) Personal information and non-personal information 
C) Selective retention and selective distortion 
D) Internal search and external search 
E) Company-produced information and internal information

Question 11

Problem recognition speed can vary from quite rapid to very slow.

Accepted Answer

A) True 
 B)False

Question 12

When evaluating the alternatives, the buyer rates and eventually ranks the brands in the consideration set.

Accepted Answer

A) True 
 B)False

Question 13

Patronage motives influence where one purchases products on a regular basis.

Accepted Answer

A) True 
 B)False

Question 14

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called

Accepted Answer

A) motives. 
B) lifestyles. 
C) perceptions. 
D) attitudes. 
E) traits. 
A) motives. 
B) lifestyles. 
C) perceptions. 
D) attitudes. 
E) traits.

Question 15

During the evaluation of alternatives stage of the consumer buying decision process, the buyer selects the seller from whom he or she will purchase the product.

Accepted Answer

A) True 
 B)False

Question 16

For which of the following products would a consumer most likely use limited problem solving?

Accepted Answer

A) Detergent 
B) Toothpaste 
C) Automobile 
D) Hair dryer 
E) Washing machine 
A) Detergent 
B) Toothpaste 
C) Automobile 
D) Hair dryer 
E) Washing machine

Question 17

If an information input is useful in satisfying a person's current needs, it is more likely to reach awareness.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is the fastest growing, most affluent subculture in the United States?

Accepted Answer

A) African Americans 
B) Hispanics 
C) Asian Americans 
D) Native Americans 
E) Italian Americans 
A) African Americans 
B) Hispanics 
C) Asian Americans 
D) Native Americans 
E) Italian Americans

Question 19

Stacy is going to the store to buy a gallon of milk. She will most likely use ____ in her consumer decision-making process.

Accepted Answer

A) routinized response behavior 
B) limited problem solving 
C) extended problem solving 
D) perceptual scanning 
E) evaluation of alternatives 
A) routinized response behavior 
B) limited problem solving 
C) extended problem solving 
D) perceptual scanning 
E) evaluation of alternatives

Question 20

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior?

Accepted Answer

A) customer's reactions to marketing strategy can impact the firm's success 
B) all customers are the same when it comes to buying behavior 
C) a firm should create a marketing mix that satisfies customers 
D) it helps the marketer predict how consumers will respond to marketing strategies 
E) the marketing concept stresses that a firm should know its customers 
A) customer's reactions to marketing strategy can impact the firm's success 
B) all customers are the same when it comes to buying behavior 
C) a firm should create a marketing mix that satisfies customers 
D) it helps the marketer predict how consumers will respond to marketing strategies 
E) the marketing concept stresses that a firm should know its customers

A culture can be divided into subcultures according to

Discuss how reference groups and opinion leaders influence purchase behavior.

Which of the following products would probably require extended problem solving before a purchase?

Marissa goes to Target to purchase school supplies for her two children. As she is approaching the check-out counter, she sees a vase she just has to have and buys it immediately. Marissa's purchase of the vase is an example of

Marketers can control the perception of potential buyers.

Jonathan is torn between buying a new swing set for his kids and buying a new set of Ping golf clubs for himself. Jonathan is experiencing

Jennifer is interested in joining Kappa Lambda Iota sorority. She begins to shop at Sarah's, a local store where the Kappas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Jennifer is influenced by

Cognitive, affective, and behavioral are the three major components of

The development of a person's self-concept is a function of

Within the information search step of the consumer buying decision process, what two primary aspects exist?

Problem recognition speed can vary from quite rapid to very slow.

When evaluating the alternatives, the buyer rates and eventually ranks the brands in the consideration set.

Patronage motives influence where one purchases products on a regular basis.

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called

During the evaluation of alternatives stage of the consumer buying decision process, the buyer selects the seller from whom he or she will purchase the product.

For which of the following products would a consumer most likely use limited problem solving?

If an information input is useful in satisfying a person's current needs, it is more likely to reach awareness.

Which of the following is the fastest growing, most affluent subculture in the United States?

Stacy is going to the store to buy a gallon of milk. She will most likely use ____ in her consumer decision-making process.

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior?

Customer-Driven Strategic Marketing

Planning Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

E-Marketing, Digital Media, and Social Networking

Product, Branding, and Packaging Concepts

Developing and Managing Goods and Services

Pricing Concepts

Pricing Management

A:marketing Channels and Supply-Chain Management

B:marketing Channels and Supply-Chain Management

A:retailing, Direct Marketing, and Wholesaling

B:retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters

Exam 6: Consumer Buying Behavior

A culture can be divided into subcultures according to

Discuss how reference groups and opinion leaders influence purchase behavior.

Which of the following products would probably require extended problem solving before a purchase?

Marissa goes to Target to purchase school supplies for her two children. As she is approaching the check-out counter, she sees a vase she just has to have and buys it immediately. Marissa's purchase of the vase is an example of

Marketers can control the perception of potential buyers.

Jonathan is torn between buying a new swing set for his kids and buying a new set of Ping golf clubs for himself. Jonathan is experiencing

Jennifer is interested in joining Kappa Lambda Iota sorority. She begins to shop at Sarah's, a local store where the Kappas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Jennifer is influenced by

Cognitive, affective, and behavioral are the three major components of

The development of a person's self-concept is a function of

Within the information search step of the consumer buying decision process, what two primary aspects exist?

Problem recognition speed can vary from quite rapid to very slow.

When evaluating the alternatives, the buyer rates and eventually ranks the brands in the consideration set.

Patronage motives influence where one purchases products on a regular basis.

Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called

During the evaluation of alternatives stage of the consumer buying decision process, the buyer selects the seller from whom he or she will purchase the product.

For which of the following products would a consumer most likely use limited problem solving?

If an information input is useful in satisfying a person's current needs, it is more likely to reach awareness.

Which of the following is the fastest growing, most affluent subculture in the United States?

Stacy is going to the store to buy a gallon of milk. She will most likely use ____ in her consumer decision-making process.

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior?

Customer-Driven Strategic Marketing

Planning Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

E-Marketing, Digital Media, and Social Networking

Product, Branding, and Packaging Concepts

Developing and Managing Goods and Services

Pricing Concepts

Pricing Management

A:marketing Channels and Supply-Chain Management

B:marketing Channels and Supply-Chain Management

A:retailing, Direct Marketing, and Wholesaling

B:retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters