Question 1

What are the two categories of retail stores based on breadth of products offered, and what types of stores are in each category?

Accepted Answer

Answer not provided.

Question 2

Scenario 16.2
Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 16.2. By locating in the Sears' stores, Lands' End can do all of the following, except

Accepted Answer

A) facilitate comparison shopping. 
B) facilitate wholesale exchanges. 
C) create place utility. 
D) create time utility. 
E) facilitate consumer exchanges. 
A) facilitate comparison shopping. 
B) facilitate wholesale exchanges. 
C) create place utility. 
D) create time utility. 
E) facilitate consumer exchanges. B

Question 3

A merchant wholesaler

Accepted Answer

A) arranges for transfer of goods directly to business and retail customers. 
B) takes title to goods, assumes risk associated with ownership, and buys and resells products. 
C) takes title and possession of goods and sells only to retailers. 
D) does not take title or possession of goods but facilitates exchanges between any parties. 
E) deals exclusively with business products. 
A) arranges for transfer of goods directly to business and retail customers. 
B) takes title to goods, assumes risk associated with ownership, and buys and resells products. 
C) takes title and possession of goods and sells only to retailers. 
D) does not take title or possession of goods but facilitates exchanges between any parties. 
E) deals exclusively with business products. B

Question 4

Brad operates a wholesale company that specializes in providing a wide variety of services to its customers, which are all restaurants. He carries a wide assortment of restaurant equipment and cookware. Brad's business is a

Accepted Answer

A) general merchandise wholesaler. 
B) rack jobber. 
C) general-line wholesaler. 
D) specialty-line wholesaler. 
E) limited-service wholesaler. 
A) general merchandise wholesaler. 
B) rack jobber. 
C) general-line wholesaler. 
D) specialty-line wholesaler. 
E) limited-service wholesaler.

Question 5

Michael's, PetSmart, and Staples are all examples of

Accepted Answer

A) department stores. 
B) off-price retailers. 
C) category killers. 
D) traditional specialty retailers. 
E) superstores. 
A) department stores. 
B) off-price retailers. 
C) category killers. 
D) traditional specialty retailers. 
E) superstores.

Question 6

What situations would benefit from using a selling agent?

Accepted Answer

Situations that would benefit from using

Question 7

Discuss some of the functions that full-service wholesalers provide. How do these differ from those that limited-service wholesalers provide?

Accepted Answer

The answer of Discuss some of the functions that full-service...

Question 8

Full-service, specialty-line wholesalers that own and maintain displays in discount stores and supermarkets are called

Accepted Answer

A) specialty-line wholesalers. 
B) full-service stockers. 
C) in-store maintainers. 
D) assemblers. 
E) rack jobbers. 
A) specialty-line wholesalers. 
B) full-service stockers. 
C) in-store maintainers. 
D) assemblers. 
E) rack jobbers.

Question 9

Angela Barton approaches David Hughes, owner of Hughes Auto Parts, to talk about the possibility of adding a new line of products to his store. Angela tells David that the product is a line of high-quality driving sunglasses. She offers to set up the display, service and restock it weekly, and maintain billing and inventory records. She tells David that all she needs is a couple of square feet of space. Angela is in the business of serving retailers as a

Accepted Answer

A) general-line wholesaler. 
B) specialty-line wholesaler. 
C) rack jobber. 
D) full-service merchant wholesaler. 
E) cash-and-carry wholesaler. 
A) general-line wholesaler. 
B) specialty-line wholesaler. 
C) rack jobber. 
D) full-service merchant wholesaler. 
E) cash-and-carry wholesaler.

Question 10

Victor knows that if he decides to buy a franchise, he will most likely have to supply

Accepted Answer

A) management know-how and labor. 
B) buildings and daily operations. 
C) marketing assistance and management know-how. 
D) a percentage of total sales and expertise. 
E) labor and daily operations. 
A) management know-how and labor. 
B) buildings and daily operations. 
C) marketing assistance and management know-how. 
D) a percentage of total sales and expertise. 
E) labor and daily operations.

Question 11

Laura goes to Walmart and buys some clothing, a DVD, and all the groceries she needs for her family. What type of retailer is this particular Wal-Mart?

Accepted Answer

A) Supermarket 
B) Superstore 
C) Hypermarket 
D) Discount store 
E) Department store 
A) Supermarket 
B) Superstore 
C) Hypermarket 
D) Discount store 
E) Department store

Question 12

Brad accesses Borders Books and Prints' site on the World Wide Web and purchases a copy of a new best seller. This is an example of

Accepted Answer

A) telemarketing. 
B) catalog retailing. 
C) direct-response marketing. 
D) online retailing. 
E) WWW retailing. 
A) telemarketing. 
B) catalog retailing. 
C) direct-response marketing. 
D) online retailing. 
E) WWW retailing.

Question 13

Under what conditions would a selling agent most likely be used?

Accepted Answer

A selling agent is most likely to be use

Question 14

Veronica Montez works for Bicardi at a location away from the manufacturing plants. She provides wholesale services to wholesale and retail customers, but her facility does not carry inventory. Veronica works at a

Accepted Answer

A) sales branch. 
B) manufacturers' agency. 
C) sales office. 
D) retail outlet. 
E) commission brokerage. 
A) sales branch. 
B) manufacturers' agency. 
C) sales office. 
D) retail outlet. 
E) commission brokerage.

Question 15

The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about

Accepted Answer

A) store atmosphere. 
B) location. 
C) retail positioning. 
D) store image. 
E) the wheel of retailing. 
A) store atmosphere. 
B) location. 
C) retail positioning. 
D) store image. 
E) the wheel of retailing.

Question 16

An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is

Accepted Answer

A) selling products on consignment. 
B) retailing. 
C) wholesaling. 
D) licensing. 
E) franchising. 
A) selling products on consignment. 
B) retailing. 
C) wholesaling. 
D) licensing. 
E) franchising.

Question 17

Which type of franchising is most popular in the soft-drink industry?

Accepted Answer

A) The manufacturer authorizes a number of retail stores to sell a certain brand name item. 
B) Several manufacturers authorize one retail chain to sell a variety of brand name items. 
C) A franchiser supplies techniques, brand names, or other services besides complete products. 
D) A manufacturer licenses distributors to sell a given product to retailers. 
E) A distributor provides a brand name product and marketing assistance to one retailer. 
A) The manufacturer authorizes a number of retail stores to sell a certain brand name item. 
B) Several manufacturers authorize one retail chain to sell a variety of brand name items. 
C) A franchiser supplies techniques, brand names, or other services besides complete products. 
D) A manufacturer licenses distributors to sell a given product to retailers. 
E) A distributor provides a brand name product and marketing assistance to one retailer.

Question 18

Matt's girlfriend tells him she wants a cashmere sweater for Christmas. Matt decides to go to a store that provides the best possible selection of sweaters. His best choice would be to shop at a ____ store.

Accepted Answer

A) department 
B) catalog 
C) discount 
D) traditional specialty 
E) convenience 
A) department 
B) catalog 
C) discount 
D) traditional specialty 
E) convenience

Question 19

Category killers compete primarily on the basis of

Accepted Answer

A) enormous product selection and sales expertise. 
B) low prices and enormous product availability. 
C) convenient locations and customer services. 
D) rock-bottom prices and moderate selections. 
E) one-stop shopping and product availability. 
A) enormous product selection and sales expertise. 
B) low prices and enormous product availability. 
C) convenient locations and customer services. 
D) rock-bottom prices and moderate selections. 
E) one-stop shopping and product availability.

Question 20

All of the following are types of direct marketing except

Accepted Answer

A) catalog marketing. 
B) direct-response marketing. 
C) direct selling. 
D) television home shopping. 
E) online retailing. 
A) catalog marketing. 
B) direct-response marketing. 
C) direct selling. 
D) television home shopping. 
E) online retailing.

What are the two categories of retail stores based on breadth of products offered, and what types of stores are in each category?

A merchant wholesaler

Brad operates a wholesale company that specializes in providing a wide variety of services to its customers, which are all restaurants. He carries a wide assortment of restaurant equipment and cookware. Brad's business is a

Michael's, PetSmart, and Staples are all examples of

What situations would benefit from using a selling agent?

Discuss some of the functions that full-service wholesalers provide. How do these differ from those that limited-service wholesalers provide?

Full-service, specialty-line wholesalers that own and maintain displays in discount stores and supermarkets are called

Victor knows that if he decides to buy a franchise, he will most likely have to supply

Laura goes to Walmart and buys some clothing, a DVD, and all the groceries she needs for her family. What type of retailer is this particular Wal-Mart?

Brad accesses Borders Books and Prints' site on the World Wide Web and purchases a copy of a new best seller. This is an example of

Under what conditions would a selling agent most likely be used?

Veronica Montez works for Bicardi at a location away from the manufacturing plants. She provides wholesale services to wholesale and retail customers, but her facility does not carry inventory. Veronica works at a

The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about

An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is

Which type of franchising is most popular in the soft-drink industry?

Matt's girlfriend tells him she wants a cashmere sweater for Christmas. Matt decides to go to a store that provides the best possible selection of sweaters. His best choice would be to shop at a ____ store.

Category killers compete primarily on the basis of

All of the following are types of direct marketing except

Customer-Driven Strategic Marketing

Planning Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

E-Marketing, Digital Media, and Social Networking

Product, Branding, and Packaging Concepts

Developing and Managing Goods and Services

Pricing Concepts

Pricing Management

A:marketing Channels and Supply-Chain Management

B:marketing Channels and Supply-Chain Management

B:retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters

Exam 15: A:retailing, Direct Marketing, and Wholesaling

What are the two categories of retail stores based on breadth of products offered, and what types of stores are in each category?

A merchant wholesaler

Brad operates a wholesale company that specializes in providing a wide variety of services to its customers, which are all restaurants. He carries a wide assortment of restaurant equipment and cookware. Brad's business is a

Michael's, PetSmart, and Staples are all examples of

What situations would benefit from using a selling agent?

Discuss some of the functions that full-service wholesalers provide. How do these differ from those that limited-service wholesalers provide?

Full-service, specialty-line wholesalers that own and maintain displays in discount stores and supermarkets are called

Victor knows that if he decides to buy a franchise, he will most likely have to supply

Laura goes to Walmart and buys some clothing, a DVD, and all the groceries she needs for her family. What type of retailer is this particular Wal-Mart?

Brad accesses Borders Books and Prints' site on the World Wide Web and purchases a copy of a new best seller. This is an example of

Under what conditions would a selling agent most likely be used?

Veronica Montez works for Bicardi at a location away from the manufacturing plants. She provides wholesale services to wholesale and retail customers, but her facility does not carry inventory. Veronica works at a

The kinds of products being sold and the availability of public transportation are both factors that influence a retailer's decision about

An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is

Which type of franchising is most popular in the soft-drink industry?

Matt's girlfriend tells him she wants a cashmere sweater for Christmas. Matt decides to go to a store that provides the best possible selection of sweaters. His best choice would be to shop at a ____ store.

Category killers compete primarily on the basis of

All of the following are types of direct marketing except

Customer-Driven Strategic Marketing

Planning Marketing Strategies

The Marketing Environment, Social Responsibility, and Ethics

Marketing Research and Information Systems

Target Market Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

E-Marketing, Digital Media, and Social Networking

Product, Branding, and Packaging Concepts

Developing and Managing Goods and Services

Pricing Concepts

Pricing Management

A:marketing Channels and Supply-Chain Management

B:marketing Channels and Supply-Chain Management

B:retailing, Direct Marketing, and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Filters