Exam 9: E-Marketing, Digital Media, and Social Networking

The Internet has changed the way the managers at Chick-fil-A communicate and develop relationships with their customers and their

A LinkedIn profile resembles

The average Facebook user becomes a fan of several ____ each month.

Almost any traditional promotional event can be enhanced or replaced by digital media.

The increase of consumers who publish their own thoughts and product reviews through digital media has caused consumer-generated information to be less important because some of the information is false.

Consumers view the illegal downloading of copyrighted materials as more unethical if the person's motivation is primarily utilitarian, then if it is for a hedonistic reason.

As a result of the increasing usage of digital media, some of the marketer's control over dispensing product information has been placed

____ are audio or video files that can be downloaded from the Internet with a subscription that automatically delivers new content to listening devices or personal computers.

Control refers to the customer's ability to access information on the Internet with simple clicks on a keyboard.

Walmart has stores in China where Spectators make up the majority of the online population. To match their marketing efforts with the characteristics of the population, Walmart should

As the Internet and digital communication technologies have advanced, marketers are able to target markets more precisely.

____ are people who comment on blogs or post ratings and reviews.

Coca-Cola entices consumers to their website through contests and games, but they cannot force people to visit their website due to the ____ characteristic of online media.

____ are online users who do not participate in any digital online media.

While consumers can use websites to access more information, marketers can also use the same sites to get information on the consumer.

Attempts to deceive consumers into releasing personal information online is referred to as online fraud.

Digital marketing can be viewed as a new distribution channel that helps businesses increase efficiency.

Describe the six segments included in the Social Technographics Profile.

General Motors communicates with consumers and stockholders via social networking. Which site would be the most beneficial for GM to post its stock information on?

Scenario 10.2 Use the following to answer the questions. An increasing number of people are turning to the Internet to search for information, products, people, news, maps, entertainment, and whatever else you can think of. At the forefront of this massive search is Google. Google's mission is "to organize the world's information and make it universally accessible and useful." Google has developed methods for making information useful to all types of Internet users. Some users want to critique the information, some just want to read the information, and some want to be the information writers. For people who want to dialogue, Google provides various groups, blogs, social networks, and more. For people who want to explore and innovate, Google offers online labs. Google provides the resources for the scientist and poet alike, for the person who wants to actively interact with an online audience, and the person who just wants to sit and look. -Refer to Scenario 10.2. Google is the ultimate website for people who want to collect information. Google started out as a search engine and then expanded into offering many other services. ____ were Google's initial target market.