Exam 16: Survey Research
Which of the following statements is recommended in email invitations to participate in an online survey?
C
Discuss the advantages and disadvantages of online surveys.
Online surveys have become increasingly popular due to their convenience and cost-effectiveness. However, they also come with their own set of advantages and disadvantages.
Advantages:
1. Cost-effective: Online surveys are much cheaper to conduct compared to traditional paper surveys. There are no printing or postage costs, and the data can be collected and analyzed electronically.
2. Convenience: Respondents can complete online surveys at their own convenience, from anywhere with an internet connection. This can lead to higher response rates and more diverse participant demographics.
3. Speed: Online surveys can be distributed and completed quickly, allowing for rapid data collection and analysis.
4. Data accuracy: Online surveys can be programmed to require responses for all questions, reducing the likelihood of missing or incomplete data.
5. Customization: Online surveys can be easily customized with skip logic and branching, allowing for a more personalized and efficient survey-taking experience.
Disadvantages:
1. Limited reach: Not everyone has access to the internet, which can limit the reach of online surveys and introduce potential bias in the results.
2. Response bias: Online surveys may attract a specific demographic, leading to response bias and potentially skewed results.
3. Technical issues: Respondents may encounter technical difficulties when completing online surveys, leading to frustration and potential dropouts.
4. Lack of personal interaction: Online surveys lack the personal interaction that can be achieved through face-to-face or phone interviews, potentially leading to less in-depth responses.
5. Data security concerns: There may be concerns about the security and privacy of the data collected through online surveys, especially with sensitive or confidential information.
In conclusion, online surveys offer many advantages in terms of cost, convenience, and speed, but they also come with limitations such as limited reach, response bias, and potential technical and security issues. It is important for researchers to carefully consider these factors when deciding whether to use online surveys for data collection.
Whenever the interview contains open-ended questions,it is important that the interviewer summarize and paraphrase what has been said so that a more meaningful interpretation can be given to the data.
False
Professionals who are conducting survey interviews in very poor neighborhoods should:
The standardization of the data collected represents a special strength of survey research.
Identify three do's and three don'ts among the tips for conducting online surveys.
In general,survey research is an appropriate observational method for
The spread of telephone answering machines and cell phones has improved the representativeness of data collected by telephone surveys.
Assume that the following would be reasonable conversational questions/statements based on a respondent's previous statement about preferring to live on the streets.Which is a good probe?
Interview surveys have a number of advantages over mail surveys.Which of the following is NOT one of those advantages?
The response rates to online surveys need to exceed 60 percent if the findings are to have any value.
In contrast to interviews,self-administered questionnaires have the advantage of
Describe three research questions for which survey research is an appropriate technique of observation.Explain whether these three topics are better suited to an interview or a mailed questionnaire and why.
Which of the following statements is true about online surveys?
One of the most important natural abilities that interviewers must have is the ability to
A response rate of at least 50 percent guarantees the absence of any response bias.
Probes are used more frequently in open-ended questions than in closed-ended ones.
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