Exam 20: Qualitative Data Analysis
Identify at last one way that computer programs analyze qualitative data.
One way that computer programs analyze qualitative data is through the use of text analysis or natural language processing (NLP) techniques. These techniques allow the software to interpret and process human language in a way that can be understood and utilized by the program.
For example, NLP can be used to analyze large volumes of text data, such as customer feedback, social media comments, or interview transcripts, to identify common themes, sentiments, or patterns. This can involve processes such as:
1. **Sentiment Analysis**: Determining the sentiment behind a piece of text, whether it is positive, negative, or neutral. This is particularly useful for understanding customer opinions and experiences.
2. **Thematic Analysis**: Identifying recurring themes or topics within a dataset. This can help researchers understand the main points of discussion in qualitative data.
3. **Content Categorization**: Classifying text into predefined categories based on its content. This can be used to organize large amounts of qualitative data into manageable and analyzable segments.
4. **Keyword Extraction**: Extracting important words or phrases from the text. This can help in identifying the most frequently mentioned terms and can be used to create tag clouds or to focus on specific aspects of the data.
5. **Coding**: Assigning codes to segments of text to facilitate pattern recognition and to help in the comparison of different data sources. Coding can be done manually or with the help of software that uses algorithms to identify and code relevant text segments.
Computer programs designed for qualitative data analysis, such as NVivo, ATLAS.ti, and MAXQDA, often incorporate these and other NLP techniques to assist researchers in making sense of complex qualitative data. These programs can greatly enhance the efficiency and accuracy of qualitative analysis by automating certain tasks that would otherwise be extremely time-consuming if done manually.
Concept mapping is appropriate for both qualitative and quantitative analysis.
True
If a researcher examined Jeremy's story from the prior question and then looked at other people "like" Jeremy in order to develop a theory about job loss and veterans,the researcher would be
D
Which of the following is TRUE of variable-oriented analysis?
Define what is meant by variable-oriented analysis and what is meant by case-oriented analysis.Give an example of a research project in which you would use variable-oriented analysis and one where you would use case-oriented analysis.
Data collection,analysis,and theory are more intimately intertwined in qualitative analysis than in quantitative analysis.
The utility of case-oriented analysis is the fact that one case can
make theory.
Describe how coding,memoing,and concept mapping are used in qualitative analysis.
Professor Wang is interested in looking at the grandparent - grandchild relationship.Wang wonders whether grandparents assume different roles when providing care to grandchildren.That is,are some grandparents very distanrom the grandchildren while others become surrogate parents? According to the Lofland's scheme,Wang is focusing on
Conversational analysts look only at the structure of communication.
It is as important to identify the standardized unior coding in qualitative analysis as it is in quantitative analysis.
Define what is meant by qualitative analysis and what is meant by quantitative analysis.What are the differences between the two forms of analysis? Are there similarities between the two? If so,describe some of the similarities.If no,why not?
In reading Court decisions,Professor Wofford notices that the decisions typically discuss the "rational male." Wofford begins to write notes in which she ruminates about the notion of the rational male as well as why the concept of the rational female is not mentioned.Wofford's memos are
The search for the intentional or unintentional meanings attached to signs is called semiotics.
Jeremy was born in 1948 and grew up during the 1960's.He was sent to Viet Nam in 1967.In Viet Nam he was horrified by what he saw and when he returned home he suffered sleepless nights and nightmares.He began to work at a bank but often fell asleep during the day.He met Mary,another bank employee,in 1980 and they married in 1981.They divorced in 1983.Mary could not cope with Jeremy's nightmares,bouts of depression,and bouts with alcohol.After the divorce,Jeremy's depression increased and began to drink even more heavily.He was fired from his job in the latter part of 1983.As an explanation for Jeremy's job loss,this could be termed
Which of the following statements is FALSE regarding semiotic analysis?
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