Exam 12: Marketing and Consumer Behavior

Marketing departments can do little to promote the intangible benefits derived from the consumption of a product,such as the brand.Instead they are promoting the tangible goods,services,or ideas available for purchase in a market.

The automobile industry is an example of a business that skips the wholesaler in the distribution channel.

Snow blowers are sold in areas where there is a longer cold season and the likelihood of snow.The consumer market for snow blowers is an example of ________.

CRM is part of why airlines offer frequent flyer programs to all customers and why credit card companies offer low-interest balance transfers only to certain targeted customers

The final step in the marketing process is ________.