Question 1

Which of the following is NOT a good way to develop rapport with clients?

Accepted Answer

A)  establishing relationships with other businesses that cater to the same clientele 
B)  responding to suggestions from customers on how to improve services 
C)  providing high quality products without a money-back guarantee 
D)  offering discounts to a few, select customers 
E)  creating a Facebook page 
A)  establishing relationships with other businesses that cater to the same clientele 
B)  responding to suggestions from customers on how to improve services 
C)  providing high quality products without a money-back guarantee 
D)  offering discounts to a few, select customers 
E)  creating a Facebook page

Question 2

Name at least three of the regulatory agencies that enforce laws and regulations constraining marketing efforts.

Accepted Answer

These include the Environmenta

Question 3

The objectives of a firm must be measurable in order to determine its success in following the marketing plan.

Accepted Answer

A) True 
 B)False

Question 4

A marketing strategy consists of the following elements: ________.

Accepted Answer

A)  the target market, the marketing mix, and the product placement only 
B)  the target market and the product placement only 
C)  the target market and the marketing mix only 
D)  the marketing mix, the product placement, and the potential customer base only 
E)  the product placement, the price, the promotion, and the place only 
A)  the target market, the marketing mix, and the product placement only 
B)  the target market and the product placement only 
C)  the target market and the marketing mix only 
D)  the marketing mix, the product placement, and the potential customer base only 
E)  the product placement, the price, the promotion, and the place only

Question 5

The value of a product equals the ratio of the product's benefits to its costs.

Accepted Answer

A) True 
 B)False

Question 6

The market mechanism benefits society by ensuring that ________.

Accepted Answer

A)  more people will want to buy more BlackBerrys 
B)  society will maintain the current standard of living 
C)  resources are used to increase the benefits of low-value products 
D)  scarce resources are channeled into products most desired by society 
E)  raw materials and labor flow into the production of goods with lowest demand 
A)  more people will want to buy more BlackBerrys 
B)  society will maintain the current standard of living 
C)  resources are used to increase the benefits of low-value products 
D)  scarce resources are channeled into products most desired by society 
E)  raw materials and labor flow into the production of goods with lowest demand

Question 7

All companies have a code of ethics in place to curb unethical behavior within their organizations.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following tools is NOT used to retain customers in order to stimulate future sales of similar or supplementary products?

Accepted Answer

A)  heavy public advertising 
B)  IT 
C)  coupons 
D)  customer service 
E)  suggestions for future purchases 
A)  heavy public advertising 
B)  IT 
C)  coupons 
D)  customer service 
E)  suggestions for future purchases

Question 9

Why is it becoming more common to find labels on products published in Spanish,Spanish language television stations and newspapers,and companies marketing their products to the Spanish-speaking population in the United States?

Accepted Answer

Americans of Hispanic origin are a growi

Question 10

The fact that modern,sophisticated manufacturing innovations have enabled many firms to more easily customize their products and to offer them at dramatically reduced prices to satisfy the varying tastes of targeted customers represents the impact of the ________ on the marketing of products.

Accepted Answer

A)  economic environment 
B)  competitive environment 
C)  technological environment 
D)  4 Ps 
E)  the social and cultural environment 
A)  economic environment 
B)  competitive environment 
C)  technological environment 
D)  4 Ps 
E)  the social and cultural environment

Question 11

The marketing concept changed the focus from producing the right product for a customer to finding the right customer for a product.

Accepted Answer

A) True 
 B)False

Question 12

Name and provide a brief description of the 4 Ps of marketing.

Accepted Answer

The description of the 4 Ps are:
Product

Question 13

When competition for customers became more intense during the Sales Concept Era,businesses began to ________.

Accepted Answer

A)  undertake aggressive sales tactics to "push" their products 
B)  focus on quality control measures to produce better quality products 
C)  use marketing concepts from an earlier era 
D)  take advantage of opportunities to market on the Internet 
E)  focus on producing the right product for a customer 
A)  undertake aggressive sales tactics to "push" their products 
B)  focus on quality control measures to produce better quality products 
C)  use marketing concepts from an earlier era 
D)  take advantage of opportunities to market on the Internet 
E)  focus on producing the right product for a customer

Question 14

The most visible part of the marketing mix,which is also often the most expensive,is ________.

Accepted Answer

A)  promotion 
B)  market research 
C)  market plan development 
D)  target market selection 
E)  market need identification 
A)  promotion 
B)  market research 
C)  market plan development 
D)  target market selection 
E)  market need identification

Question 15

The two basic elements of a marketing strategy are the market research and the marketing mix.

Accepted Answer

A) True 
 B)False

Question 16

The New York Times is a ________.

Accepted Answer

A)  secondary source of data 
B)  primary source of data 
C)  focus group data 
D)  primary and secondary source of data 
E)  tertiary source of data 
A)  secondary source of data 
B)  primary source of data 
C)  focus group data 
D)  primary and secondary source of data 
E)  tertiary source of data

Question 17

In the age of identity theft,customers feel that marketers are violating their privacy when they ________.

Accepted Answer

A)  use high-pressure selling techniques 
B)  ask for a price that is considered unfair 
C)  resell information from marketing surveys without permission 
D)  direct marketing at children 
E)  suggest future purchases based on prior purchases or browsing interests 
A)  use high-pressure selling techniques 
B)  ask for a price that is considered unfair 
C)  resell information from marketing surveys without permission 
D)  direct marketing at children 
E)  suggest future purchases based on prior purchases or browsing interests

Question 18

Prudent firms follow domestic markets exclusively in order to keep their focus on immediate sales and to avoid the additional expenses incurred in the global marketplace.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is NOT one of the most common consumer market segmentation classifications?

Accepted Answer

A)  behavioral 
B)  home ownership 
C)  psychographic 
D)  demographic 
E)  geographic 
A)  behavioral 
B)  home ownership 
C)  psychographic 
D)  demographic 
E)  geographic

Question 20

Name at least four of the environment influences outside a firm's control that constrain an organization's ability to manipulate its marketing mix.

Accepted Answer

Environment influences include

Exam 12: Marketing and Consumer Behavior

Which of the following is NOT a good way to develop rapport with clients?

Name at least three of the regulatory agencies that enforce laws and regulations constraining marketing efforts.

The objectives of a firm must be measurable in order to determine its success in following the marketing plan.

A marketing strategy consists of the following elements: ________.

The value of a product equals the ratio of the product's benefits to its costs.

The market mechanism benefits society by ensuring that ________.

All companies have a code of ethics in place to curb unethical behavior within their organizations.

Which of the following tools is NOT used to retain customers in order to stimulate future sales of similar or supplementary products?

Why is it becoming more common to find labels on products published in Spanish,Spanish language television stations and newspapers,and companies marketing their products to the Spanish-speaking population in the United States?

The fact that modern,sophisticated manufacturing innovations have enabled many firms to more easily customize their products and to offer them at dramatically reduced prices to satisfy the varying tastes of targeted customers represents the impact of the ________ on the marketing of products.

The marketing concept changed the focus from producing the right product for a customer to finding the right customer for a product.

Name and provide a brief description of the 4 Ps of marketing.

When competition for customers became more intense during the Sales Concept Era,businesses began to ________.

The most visible part of the marketing mix,which is also often the most expensive,is ________.

The two basic elements of a marketing strategy are the market research and the marketing mix.

The New York Times is a ________.

In the age of identity theft,customers feel that marketers are violating their privacy when they ________.

Prudent firms follow domestic markets exclusively in order to keep their focus on immediate sales and to avoid the additional expenses incurred in the global marketplace.

Which of the following is NOT one of the most common consumer market segmentation classifications?

Name at least four of the environment influences outside a firm's control that constrain an organization's ability to manipulate its marketing mix.

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