Exam 5: Organizational Analysis and Competitive Advantage

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The process of taking a new technology from the laboratory to the marketplace is called

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D

Which of the following describes a typical functional structure?

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The business model used by Spirit Airlines in offering a low-priced fare to the mass market is the

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Those critical strengths and weaknesses that are likely to determine if a firm will be able to take advantage of opportunities while avoiding threats are called

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Durability is the rate at which others can duplicate a firm's underlying resources,capabilities,or core competencies.

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Knowledge that is not easily communicated because it is deeply rooted in employee experience or in a corporation's culture is called

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Since competitors were not able to understand how Gillette's Fusion razor was produced,it was considered transparent.

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The proposition that silicon chips double in complexity every 18 months is referred to as

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In a process called ________,the once-isolated specialists now work side-by-side and compare notes constantly in an effort to design cost-effective products with features customers want.

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The PRIMARY task of the manager of information systems is to

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An example of the promotion variable of the marketing mix is

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What is R&D intensity?

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The marketing mix refers to product,place,packaging,and price.

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A corporation's ability to exploit its resources is referred to as its

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When a company uses the same marketing channel for two separate products,this is an example of an economy of scope.

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The second step in value chain analysis is to

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The corporate culture generally reflects the values of the founder(s) and the mission of the firm.

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What is corporate culture and what are the two distinct attributes of culture?

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A good rule of thumb for R&D spending is that a corporation should spend at a "normal" rate for that particular industry unless its strategic plan calls for unusual expenditures.

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A functional structure is appropriate for a medium-sized firm with several product lines in one industry.

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