Question 1

Which of the following is a type of cost-oriented pricing?

Accepted Answer

A)  Odd pricing 
B)  Bundle pricing 
C)  Prestige pricing 
D)  Cost-plus pricing 
A)  Odd pricing 
B)  Bundle pricing 
C)  Prestige pricing 
D)  Cost-plus pricing

Question 2

An advertisement for the 'Ellery Queen's Mystery Magazine' read: "Act now.Buy a 24-issue subscription and save $49 over the newsstand price." This is an example of a _____.

Accepted Answer

A)  promotional allowance 
B)  slotting allowance 
C)  quantity discount 
D)  functional discount 
A)  promotional allowance 
B)  slotting allowance 
C)  quantity discount 
D)  functional discount

Question 3

Which of the following is a factor influencing pricing decisions that are relevant to demand influences for a product?

Accepted Answer

A)  Environmental factors 
B)  Distinctiveness 
C)  Cost factors 
D)  Demographic factors 
A)  Environmental factors 
B)  Distinctiveness 
C)  Cost factors 
D)  Demographic factors

Question 4

Which of the following is an example of a psychological factor relevant to the pricing decisions made for a collectible doll that sells for $299?

Accepted Answer

A)  What is the discretionary income of prospective buyers of the doll? 
B)  Will prospective buyers view the doll's high price as an indicator of high quality? 
C)  Are the prospective buyers of the doll geographically clustered? 
D)  How many prospective buyers can afford to pay this much for a doll? 
A)  What is the discretionary income of prospective buyers of the doll? 
B)  Will prospective buyers view the doll's high price as an indicator of high quality? 
C)  Are the prospective buyers of the doll geographically clustered? 
D)  How many prospective buyers can afford to pay this much for a doll?

Question 5

_____ influences on pricing decisions concern primarily the nature of the target market and expected reactions of consumers to a given price or change in price.

Accepted Answer

A)  Product 
B)  Environmental 
C)  Supply 
D)  Demand 
A)  Product 
B)  Environmental 
C)  Supply 
D)  Demand

Question 6

Protectnow,Inc.is a company that sells insurance.Which of the following is an example of a demographic factor that would be relevant to Protectnow's pricing decisions?

Accepted Answer

A)  The position of its potential buyers 
B)  The types of insurance it sells 
C)  The fact that its potential buyers use price as an indicator of product quality 
D)  The prestige orientation of its potential buyers 
A)  The position of its potential buyers 
B)  The types of insurance it sells 
C)  The fact that its potential buyers use price as an indicator of product quality 
D)  The prestige orientation of its potential buyers

Which of the following is a type of cost-oriented pricing?

An advertisement for the 'Ellery Queen's Mystery Magazine' read: "Act now.Buy a 24-issue subscription and save $49 over the newsstand price." This is an example of a _____.

Which of the following is a factor influencing pricing decisions that are relevant to demand influences for a product?

Which of the following is an example of a psychological factor relevant to the pricing decisions made for a collectible doll that sells for $299?

_____ influences on pricing decisions concern primarily the nature of the target market and expected reactions of consumers to a given price or change in price.

Protectnow,Inc.is a company that sells insurance.Which of the following is an example of a demographic factor that would be relevant to Protectnow's pricing decisions?

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, Relationship Building, and Sales Management

Distribution Strategy

The Marketing of Services

Global Marketing

Portfolio Models

Filters

Exam 11: Pricing Strategy

Which of the following is a type of cost-oriented pricing?

An advertisement for the 'Ellery Queen's Mystery Magazine' read: "Act now.Buy a 24-issue subscription and save $49 over the newsstand price." This is an example of a _____.

Which of the following is a factor influencing pricing decisions that are relevant to demand influences for a product?

Which of the following is an example of a psychological factor relevant to the pricing decisions made for a collectible doll that sells for $299?

_____ influences on pricing decisions concern primarily the nature of the target market and expected reactions of consumers to a given price or change in price.

Protectnow,Inc.is a company that sells insurance.Which of the following is an example of a demographic factor that would be relevant to Protectnow's pricing decisions?

Strategic Planning and the Marketing Management Process

Marketing Research: Process and Systems for Decision Making

Consumer Behavior

Business, Government, and Institutional Buying

Market Segmentation

Product and Brand Strategy

New Product Planning and Development

Integrated Marketing Communications

Personal Selling, Relationship Building, and Sales Management

Distribution Strategy

The Marketing of Services

Global Marketing

Portfolio Models

Filters