Exam 11: Building Customer Relationships Through Effective Marketing

During the 1950s,the marketing concept began to develop as business managers recognized that they were not primarily producers or sellers but rather were in the business of

One way to segment a market is according to whether the purchaser is a consumer or a business-to-business user.

General Mills is setting up a marketing information system to keep track of marketing trends.External sources of marketing data include all of the following except

From the start of the Industrial Revolution until the early twentieth century,business had a strong production orientation.

What does it mean for a firm to have a strong production orientation? How does this differ from the marketing concept?

A marketing information system manages information from both internal and external sources.

A fairly recent technology-related tool that many companies use to solicit feedback from customers about the company's existing or upcoming products is

A marketing plan is a written document that specifies an organization's resources,objectives,and strategy.

Pepsi wants to determine how popular its new soft drink will be before launching it nationwide.What will Pepsimost likely use?

Federated Insurance wants to expand its line of life insurance products by introducing a new policy.In keeping with the marketing concept,it likely will research all of the following except

Topps,a company that produces baseball cards,develops its products to appeal primarily to males who are baseball fans.This group is Topps's

Which of the following is least likely to be a factor in developing a sales forecast?

The exchange function involves buying,selling,and transporting.

Teenagers spend billions of dollars on stereo equipment and compact discs.They have the ability,willingness,and authority to purchase such products because of their perceived need.These teenagers are an example of a(n)____ market.

There are four kinds of utility: time,form,place,and price.

Long-range marketing plans typically cover two years.

When Coca-Cola decides to develop a new product,it creates the product itself,determines the price the new product will sell for,decides how to distribute the product to consumers,and develops a promotion campaign to inform the market of the new product.Coca-Cola has created a(n)

Business-to-business markets include all of the following except ____ markets.

What are the major steps in the consumer buying decision process? Describe the factors that are believed to affect this process.

The effects of economic conditions on consumers' ability and willingness to buy would best be called ____ forces.