Exam 11: Evaluation of Broadcast Media

Rick likes to watch Tremors: The Series on the Sci-Fi channel and the police car chase videos on his local Fox affiliate.Both shows are on Friday night at the same time.When commercials start on one of the shows,he immediately switches to the other.Rick is engaged in:

Which of the following reasons would BEST explain why a company would be interested in advertising its good or service on a syndicated show such as Deal or No Deal?"

Which of the following statements concerning advertising on cable television is true?

Which of the following has contributed to the problem of advertising clutter on television?

_____ are individuals who act as salespersons for a number of local stations and represent them in their dealings with national advertisers.

The percentage of homes in a given area that are watching television during a specific time period is referred to as:

The television daypart that attracts the largest viewing audience is:

Which of the following statements about the cable television industry is true?

National advertisers may use spot television advertising to:

Which of the following televisions shows best illustrates how television provides advertisers with selective coverage of target audiences according to their lifestyles?

_____ is defined as one percent of all the television households in a particular area tuned to a specific program.

Which of the following statements about network advertising is true?

Why does a company like Hallmark choose to sponsor the appearance of the television adaptation of classic books such as Sara: Plain and Tall?

Which of the following statements about spot advertising is true?

Assuming there are 97 million households in the United States with televisions and an average of 2 persons per household,a program with a rating of 20 would be seen by how many viewers?

Radio is a very effective medium for reaching:

The weekly Nielsen report shows that 20 million of the 97 million television households in the U.S.watched American Idol last week even though only half of the households were actually watching television during this time period.The program rating for the show is approximately:

Parker videotapes the television show My Name is Earl,which is shown on Tuesday nights on her local WB station,so she can fast forward through the commercials.Parker engages in:

Mountain Dew often sponsors live radio broadcasts at beaches,sporting events,and festivals in which it sets up booths for sampling and giveaways.This is an example of how Mountain Dew is capitalizing on which advantage offered by radio?

Most national advertisers: