Exam 11: Evaluation of Broadcast Media

_____ are primarily independently owned and are contracted to preempt time during specified hours for programming provided by the networks that carry national advertising within their programming.

Morning,daytime,prime time and late fringe are all examples of:

_____ is defined as the estimated total number of different people who listen to a radio station for a minimum of five minutes in a quarter-hour period within a reported daypart.

Mercedes Benz automobiles runs commercials for its expensive automobiles on the A&E cable channel,which reaches a highly educated and upscale audience.This is an example of how _____ is possible through television.

The increasing number of channels available to TV viewers and the prevalence of remote control operated television sets lead to:

Which of the following statements about syndication is true?

Television is considered an excellent advertising medium because of:

When a national advertiser runs a commercial on a prime time program that is seen all over the country,_____ advertising is being used.

Which of the following statements about commercial length is true?

Which of the following statements describes a limitation associated with the use of radio as an advertising medium?

Which of the following products is most likely to be advertised on popular television shows such as Let's make a Deal,American Idol,and Dancing with the Stars?

The challenge for the television industry is how to accommodate the demand for alternative viewing methods and:

The major source for radio ratings in local markets is _____ while information on network audience come primarily from ___________:

Compared to television,radio has:

In order to get advertising time on the most popular shows,major television advertisers such as Coca-Cola,Ford,General Motors and State Farm are generally forced by the biggest agencies to participate in the _____ market.

Nielsen Media Research's new A2/M2 system is designed to measure ______________,the focused mental and emotional connection between a consumer,a media vehicle,and a brand's message.

_____ is the term used for local television station commercials in which the various individual stations negotiate directly with the advertisers.

The heaviest users of radio as an advertising medium are:

_____ are reruns of network shows that are bought by individual stations to broadcast.

_____ are the various time periods or segments into which a broadcast day is divided.