Question 1

_____ is a preference for a particular brand that results in its repeated purchase.

Accepted Answer

A) A purchase intention 
B) Brand affectation 
C) Cognitive dissonance 
D) Brand loyalty 
E) A heuristic 
A) A purchase intention 
B) Brand affectation 
C) Cognitive dissonance 
D) Brand loyalty 
E) A heuristic

Question 2

Which of the following is an example of a situational determinant that would affect consumer behavior?

Accepted Answer

A) Beth had less than an hour to buy sheets,towels,shower curtain,and trash cans for her new apartment. 
B) Wednesday is Senior Citizen Day at Kroger,and the store plays big band music all day. 
C) Roger needed to buy a gift for his twentieth-fifth wedding anniversary. 
D) Even though Lonnie wants to buy a new mattress,he missed the ad for the mattress sale because he was listening to his friends argue about the correct way to eat crawfish. 
E) All of the above are examples of a situational determination that could affect consumer behavior. 
A) Beth had less than an hour to buy sheets,towels,shower curtain,and trash cans for her new apartment. 
B) Wednesday is Senior Citizen Day at Kroger,and the store plays big band music all day. 
C) Roger needed to buy a gift for his twentieth-fifth wedding anniversary. 
D) Even though Lonnie wants to buy a new mattress,he missed the ad for the mattress sale because he was listening to his friends argue about the correct way to eat crawfish. 
E) All of the above are examples of a situational determination that could affect consumer behavior.

Question 3

Perception is an important consideration when creating attention-getting ads.Obsession and other brands of perfume use scented strips in their ads to influence _____ and to increase the probability that the ad will be perceived.

Accepted Answer

A) the consumer's level of sensory input 
B) consumer personality 
C) the internal information search 
D) perception retrieval 
E) subliminal perception 
A) the consumer's level of sensory input 
B) consumer personality 
C) the internal information search 
D) perception retrieval 
E) subliminal perception

Question 4

Marketers often introduce new brands into markets that are mature and saturated because of consumer's tendency toward:

Accepted Answer

A) internal search 
B) novelty seeking behavior 
C) external search 
D) brand loyalty 
E) habitual choice behavior 
A) internal search 
B) novelty seeking behavior 
C) external search 
D) brand loyalty 
E) habitual choice behavior

Question 5

Through the use of mnemonics,advertisers hope consumers will engage in _____ when they see the advertisements.

Accepted Answer

A) selective attention 
B) selective exposure 
C) selective comprehension 
D) selective retention 
E) subliminal perception 
A) selective attention 
B) selective exposure 
C) selective comprehension 
D) selective retention 
E) subliminal perception

Question 6

_____ are the abstract outcomes of product or service usage that are intangible,subjective and personal.

Accepted Answer

A) Functional consequences 
B) Psychosocial consequences 
C) Bundles of attributes 
D) Service assessments 
E) Psychological stimuli 
A) Functional consequences 
B) Psychosocial consequences 
C) Bundles of attributes 
D) Service assessments 
E) Psychological stimuli

Question 7

Which of the following statements about marketers and teens is true?

Accepted Answer

A) Teens are not easy to reach. 
B) Teens are not a large enough segment for retailers to target. 
C) Teens do not want clothes and accessories that make them look older than their years. 
D) Marketers realize that teens cannot be reached through concerts and other sponsorships. 
E) None of the above statements about marketers and teens is true. 
A) Teens are not easy to reach. 
B) Teens are not a large enough segment for retailers to target. 
C) Teens do not want clothes and accessories that make them look older than their years. 
D) Marketers realize that teens cannot be reached through concerts and other sponsorships. 
E) None of the above statements about marketers and teens is true.

Question 8

_____ is the stage of the consumer decision making process whereby the individual scans information stored in memory to recall past experience and/or knowledge regarding various purchase alternatives.

Accepted Answer

A) Problem recognition 
B) Internal information search 
C) External information search 
D) Alternative evaluation 
E) Post purchase evaluation 
A) Problem recognition 
B) Internal information search 
C) External information search 
D) Alternative evaluation 
E) Post purchase evaluation

Question 9

_____ is defined as the complexity of learned meanings,values,norms and customs shared by members of a society.

Accepted Answer

A) Culture 
B) Social class 
C) Reference groups 
D) Aspirational groups 
E) Situational influences 
A) Culture 
B) Social class 
C) Reference groups 
D) Aspirational groups 
E) Situational influences

Question 10

A _____ is a group whose presumed perspective or values are used by an individual as the basis for his or her judgments,opinions,and actions.

Accepted Answer

A) subculture 
B) social class 
C) reference group 
D) demographic group 
E) cultural mix 
A) subculture 
B) social class 
C) reference group 
D) demographic group 
E) cultural mix

Question 11

Why is it important that marketers understand how social class affects consumer behavior?

Accepted Answer

A) Consumers in various social class strata differ in the degree to which they use various products and services. 
B) Consumers in various social class strata often exhibit similar values,lifestyle,and buyer behavior. 
C) Social class strata provide a basis for market segmentation for various products and services. 
D) Consumers in various social class strata often have similar media habits. 
E) All of the above are reasons why marketers need to understand how social class affects consumer behavior. 
A) Consumers in various social class strata differ in the degree to which they use various products and services. 
B) Consumers in various social class strata often exhibit similar values,lifestyle,and buyer behavior. 
C) Social class strata provide a basis for market segmentation for various products and services. 
D) Consumers in various social class strata often have similar media habits. 
E) All of the above are reasons why marketers need to understand how social class affects consumer behavior.

Question 12

Many baby boomers,especially males,can easily recognize the aqua blue color that was used on many 1950s automobiles.Seeing that color on a restaurant wall or as the color used on restaurant booths will elicit a response to that restaurant that is:

Accepted Answer

A) similar to that used for evaluating a product with both functional and psychological consequences 
B) exemplary of cognitive planning 
C) consistent with classical conditioning principles 
D) related to current trends in advertising 
E) reflective of the wheel of retailing hypothesis 
A) similar to that used for evaluating a product with both functional and psychological consequences 
B) exemplary of cognitive planning 
C) consistent with classical conditioning principles 
D) related to current trends in advertising 
E) reflective of the wheel of retailing hypothesis

Question 13

_____ is the immediate,direct response of the senses to stimuli like the smell of coffee,the feel of an ocean breeze,and the taste of chocolate.

Accepted Answer

A) Evocation 
B) Sensation 
C) Perception 
D) Attitudinal adjustment 
E) Perception retrieval 
A) Evocation 
B) Sensation 
C) Perception 
D) Attitudinal adjustment 
E) Perception retrieval

Question 14

Yonique was a beverage made from yogurt.It was similar in consistency to a milkshake,but made with yogurt instead of milk.Even though its manufacturer tried to use marketer-induced problem recognition,the product failed in large measure because:

Accepted Answer

A) consumers did not see a need for the product 
B) the product was not homogeneous 
C) marketers cannot induce problem recognition 
D) consumers do not engage in novelty-seeking behavior 
E) problem recognition does not occur with new products 
A) consumers did not see a need for the product 
B) the product was not homogeneous 
C) marketers cannot induce problem recognition 
D) consumers do not engage in novelty-seeking behavior 
E) problem recognition does not occur with new products

_____ is a preference for a particular brand that results in its repeated purchase.

Which of the following is an example of a situational determinant that would affect consumer behavior?

Perception is an important consideration when creating attention-getting ads.Obsession and other brands of perfume use scented strips in their ads to influence _____ and to increase the probability that the ad will be perceived.

Marketers often introduce new brands into markets that are mature and saturated because of consumer's tendency toward:

Through the use of mnemonics,advertisers hope consumers will engage in _____ when they see the advertisements.

_____ are the abstract outcomes of product or service usage that are intangible,subjective and personal.

Which of the following statements about marketers and teens is true?

_____ is the stage of the consumer decision making process whereby the individual scans information stored in memory to recall past experience and/or knowledge regarding various purchase alternatives.

_____ is defined as the complexity of learned meanings,values,norms and customs shared by members of a society.

A _____ is a group whose presumed perspective or values are used by an individual as the basis for his or her judgments,opinions,and actions.

Why is it important that marketers understand how social class affects consumer behavior?

Many baby boomers,especially males,can easily recognize the aqua blue color that was used on many 1950s automobiles.Seeing that color on a restaurant wall or as the color used on restaurant booths will elicit a response to that restaurant that is:

_____ is the immediate,direct response of the senses to stimuli like the smell of coffee,the feel of an ocean breeze,and the taste of chocolate.

Yonique was a beverage made from yogurt.It was similar in consistency to a milkshake,but made with yogurt instead of milk.Even though its manufacturer tried to use marketer-induced problem recognition,the product failed in large measure because:

An Introduction to Integrated Marketing Communications

The Role of Imc in the Marketing Process

Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations

The Communication Process

Source,message,and Channel Factors

Establishing Objectives and Budgeting for the Promotional Program

Creative Strategy: Planning and Development

Creative Strategy: Implementation and Evaluation

Media Planning and Strategy

Evaluation of Broadcast Media

Evaluation of Print Media

Support Media

Direct Marketing

The Internet and Interactive Media

Sales Promotion

Public Relations,Publicity,and Corporate Advertising

Personal Selling

Measuring the Effectiveness of the Promotional Program

International Advertising and Promotion

Regulation of Advertising and Promotion

Evaluating the Social,Ethical,and Economic Aspects of Advertising and Promotion

Filters

Exam 4: Perspectives on Consumer Behavior

_____ is a preference for a particular brand that results in its repeated purchase.

Which of the following is an example of a situational determinant that would affect consumer behavior?

Perception is an important consideration when creating attention-getting ads.Obsession and other brands of perfume use scented strips in their ads to influence _____ and to increase the probability that the ad will be perceived.

Marketers often introduce new brands into markets that are mature and saturated because of consumer's tendency toward:

Through the use of mnemonics,advertisers hope consumers will engage in _____ when they see the advertisements.

_____ are the abstract outcomes of product or service usage that are intangible,subjective and personal.

Which of the following statements about marketers and teens is true?

_____ is the stage of the consumer decision making process whereby the individual scans information stored in memory to recall past experience and/or knowledge regarding various purchase alternatives.

_____ is defined as the complexity of learned meanings,values,norms and customs shared by members of a society.

A _____ is a group whose presumed perspective or values are used by an individual as the basis for his or her judgments,opinions,and actions.

Why is it important that marketers understand how social class affects consumer behavior?

Many baby boomers,especially males,can easily recognize the aqua blue color that was used on many 1950s automobiles.Seeing that color on a restaurant wall or as the color used on restaurant booths will elicit a response to that restaurant that is:

_____ is the immediate,direct response of the senses to stimuli like the smell of coffee,the feel of an ocean breeze,and the taste of chocolate.

Yonique was a beverage made from yogurt.It was similar in consistency to a milkshake,but made with yogurt instead of milk.Even though its manufacturer tried to use marketer-induced problem recognition,the product failed in large measure because:

An Introduction to Integrated Marketing Communications

The Role of Imc in the Marketing Process

Organizing for Advertising and Promotion: The Role of Ad Agencies and Other Marketing Communication Organizations

The Communication Process

Source,message,and Channel Factors

Establishing Objectives and Budgeting for the Promotional Program

Creative Strategy: Planning and Development

Creative Strategy: Implementation and Evaluation

Media Planning and Strategy

Evaluation of Broadcast Media

Evaluation of Print Media

Support Media

Direct Marketing

The Internet and Interactive Media

Sales Promotion

Public Relations,Publicity,and Corporate Advertising

Personal Selling

Measuring the Effectiveness of the Promotional Program

International Advertising and Promotion

Regulation of Advertising and Promotion

Evaluating the Social,Ethical,and Economic Aspects of Advertising and Promotion

Filters