Exam 4: Perspectives on Consumer Behavior

states,"RMA sets standards that enable young men to achieve extraordinary excellence for a lifetime of accomplishments." In other words,students attending RMA will satisfy their ______ needs as defined by Maslow's hierarchy.

Operant conditioning is sometimes referred to as _____ conditioning.

Reference groups to which one would like to belong are called _____ groups.

Ilon loves his car and does everything necessary to keep the vehicle in top running condition.When he heard a strange popping noise under the hood,he knew the car needed the services of a mechanic.The noise triggered the _____ stage of the consumer decision-making process.

Which of the following techniques can marketers use to ensure their brand is included in the consumer's evoked set?

Sam Crenshaw looked at realty ads in local newspaper and in the listings magazine he found at a local restaurant,asked his friends,and called the local Chamber of Commerce before purchasing a home site in Lincoln.These activities are examples of:

As the family sat at the dinner table,son Kent asked for a puppy.His request was immediately seconded by his sister Jeanine.Their mother asked who would care for the puppy while the father sat in his chair shaking his head.Which of the following statements describes the roles family members played in this decision-making process?

The headline for the National Flood Insurance program ad reads,"There's a chance of flooding in your area.Are you willing to bet the house on it?" The ad shows a picture of a flooded home and shows how flood insurance helps to satisfy the ______ need as defined by Maslow's hierarchy.

Which of the following statements describes a major advantage inherent in the use of multiattribute models to study consumer behavior?

Civic organizations like Rotary Clubs,Kiwanis and Lions Clubs offer their members camaraderie and a chance to help others through donations of time and money.By being positive forces in their communities,these organizations become:

For which of the following situations is a consumer's purchase behavior most likely to be characterized by extended problem solving?

Which of the following is an example of a functional consequence?

_____ is the process and activities people engage in when searching for,selecting,purchasing,using,evaluating,and disposing of products and services so as to satisfy their needs and desires.

David Pruitt owns several rental apartments.Having tried some other appliance brands in his apartments and been dissatisfied with their short life span,Pruitt will now only purchase Maytag brand appliances to go into his apartments.Pruitt's repeat purchases of Maytag appliances indicate:

The print ad for Chevy Ventura vans contains about ten times more copy than other ads in a recent issue of Better Homes & Gardens magazine.Which of the following theories states that this is an appropriate way to shape consumer behavior?

_____ is a state of psychological tension or post-purchase doubt a consumer may experience after making a difficult purchase decision.

Spalding ran an advertisement promoting its Top Flight golf balls as the brand that is the most durable and goes the farthest.This ad campaign attempted to influence consumers' attitudes by:

In terms of the alternative evaluation stage of the consumer decision-making process,how you feel when you wear new shoes,how you think others like your new hair style,and how a new weight-loss plan makes you feel about yourself are all examples of:

_____ reference group will be created.

Pet scans and MRI imaging measure chemical activity and/or changes in the magnetic fields of peoples' brains.Marketers are now using these scientific technologies to: