Exam 4: Analyzing Consumer Behavior

It is of little use for marketing managers to use a survey designed in-house to better understand the customer base.

As a result of the search for alternatives through internal and external information sources,customers form three different sets of options.The ________ set is the set of products from which the customer will choose to purchase.

Day of week is an evaluation that is most related to these categories of business.

In regard to the adoption of new technologies,the extent to which customers are uncertain about the consequences of an action is termed as:

According to the needs hierarchy theory,friendship,affection,acceptance by reference groups are examples of ________ needs.

The concept of segmentation is important because it implies an understanding that customers are homogeneous.

Pure awareness research that uses ________ recall gives the respondents a list from which to choose brands.

Which of the following analyses is more useful for trend-spotting than for developing segments for individual brands?

Factor analysis is a multiple regression statistical procedure.

The perceived complexity of the innovation is positively related to the success of an innovation.

Which of the following is an example of a psychographic variable?

List and briefly describe the three major categories of segmentation variables.

Which of the following refers to the decision about which customer groups a company will pursue for a particular brand or product line?

Which of the following terms is used to refer to one-to-one marketing?

List and briefly describe the major groups developed by SRI International's VALS system.

Which of the following tech customers seek entertainment but cannot find it on-line,and therefore prefer TV and other older media?

According to the needs hierarchy theory,success,self-esteem and prestige are examples of ________ needs.

The stages of the family life cycle include all of the following except:

Which of the following is the first step in the customer behavior model?

FMCG products need more extensive information search than durable goods.