Exam 4: Analyzing Consumer Behavior

One of the jobs of the marketing manager is to translate characteristics into product benefits.This can be done using managerial judgment or marketing research.

________ is a currently popular age-related type of segmentation used to develop profiles of each generation.

Socioeconomic status (SES)is often highly correlated with:

According to the needs hierarchy theory,________ need is achieving one's own potential and self-fulfillment.

A kind of syndicated data links together census data and purchasing data to form ________ segments.An example of this is Nielsen's PRIZM NE system.

List and briefly describe the five ordered levels of human needs according to Abraham Maslow.

Identify the most popular behavioral variables that are used to form segments.

According to Everett Rogers,the first buyers of a new product are the early adopters.

Market segmentation breaks mass markets into segments that have different buying habits.

The set of products that the customer has no intention of buying or has no information about is known as evoked set.

Treating each customer separately and giving the perception that he or she is being treated as a unique segment by sending individualized communications is known as:

________ sources of information are those that are retrieved from memory.

Psychographics divide the total market in a geographic area into segments based on activities,interests,values,opinions,personality characteristics and attitudes using statistical procedures.

Which of the following variables is an example of a behavioral variable?

Which of the following tech customers are the biggest spenders,and the early adopters of new technology for home,office,and personal use?

Which external source of information provided by the marketing manager is considered to be the most credible?

In a customer analysis,understanding how to expand the market and achieve sales closer to market potential is most likely to be achieved by analyzing:

When marketing managers select a market segment to pursue,it is called:

A marketing manager's task is to identify variables that describe customers in terms of their own particular characteristics.These variables are called:

Forrester Research Inc.,a well-known technology consultant,divided consumers into 10 groups through the use of what they call Technographics.List and describe these groups.