Exam 6: The Communications Process and Consumer Behavior

The _____ holds that pictures are represented in memory in verbal as well as visual form,whereas words are less likely to have visual representations.

Noise may occur during the encoding of a message.

The second stage of perceptual encoding is called _____.

The Yellow Submarine is a submarine sandwich shop that specializes in take-out orders.The sub shop advertises on radio stations close to meal times.Radio listeners may not willfully attend to the Yellow Submarine's advertising; however,if listeners are hungry and notice that food advertisement is on,they may then consciously listen to see if the restaurant is within driving distance.This is best described as an example of _____.

An individual's mood can influence his or her perception of stimulus objects.

According to the CPM,consumer behavior is seen as _____.

Encoding involves activities undertaken by receivers to interpret-or derive meaning from-marketing messages.

The concept of meaning transfer suggests that marketing communicators attempt to transfer meaning from the culturally constituted world to their brands.Which of the following is NOT a good illustration of meaning transfer? 

According to the HEM,consumer behavior is seen as _____.

The representation of sensory experiences in short-term memory is known as _____.

Which of the following is NOT a communications activity? 

A sign relation is established in marketing communications when _____.