Exam 6: The Communications Process and Consumer Behavior

Which of the following is the first stage in the consumer processing model? 

A symbol relation is formed when an object becomes a symbol of an arbitrarily selected referent.

An object is a _____ when the object and referent have no prior intrinsic relationship but are rather arbitrarily or metaphorically related.

A certain manufacturer describes its product as "the Cadillac of swimming pools." In this advertising message,the relationship between the car and the pool is a type of _____.

A(n)_____ is something physical and perceivable by our senses that represents,or signifies,something to somebody in some context.

The sender and receiver do not both have to be active participants in the same communicative relationship in order for thought to be shared.

By definition,_____ simply means that consumers come in contact with the marketer's message.

Feedback is the stimuli that interferes with,or interrupts the reception,of the message in its pure and original form.

Georgetown,Inc.is a manufacturer of surgical gloves.Georgetown's advertising efforts appeal to medical professionals,capitalizing on the need for safeguards against infectious diseases.The copy in a recent magazine ad reads,"While you're saving their lives,we're protecting yours." The magazine which features Georgetown's advertisement is called the ______.

Combining stimulus features with expectations of what should be present in the context in which a stimulus is perceived is known as _____.

According to the CPM,consumer behavior is seen as _____.

When there are television commercials for the Ford Focus,television is the _____.

Budweiser's advertising with frogs and lizards represents the use of an allegory.

Which of the following does NOT represent the use of metaphor? 

Marketing communicators can most effectively gain the consumers' attention by creating messages that truly appeal to their needs for _____.

Layla focused on the ad to find the prices for different breakfast cereals.This is known as _____.

Give three examples of similes,metaphors,and allegories that are used by marketers.Evaluate them.

Noise is the stimuli that interfere with,or interrupt the reception of,the message in its pure and original form.

Georgetown's advertising agency performed a copy test to evaluate a Georgetown magazine.They learned that three out of five hospital purchasing agents who saw the ad actually purchased the product.This favorable sales response illustrates _____.

Short-term memory is also known as _____ memory.