Exam 6: Program Planning

A tactic is:

Which is an example of a motivational objective?

Objectives aren't the end result of a campaign,but the means to achieve a result.

An integral part planning and compiling a calendar is

An agency planning model likely contains which of the following?

NBO is a fundamental approach to planning

A budget is usually divided into two categories.What is one of them?

The evaluation element of a plan relates directly back to

A stated objective should be evaluated by asking all of the following questions EXCEPT

Systematic planning can prevent haphazard,ineffective communication.

A strategy is basically:

An approach that organizations and public relations forms take is to infer that awareness occurred because many media placements were obtained.

Which is NOT considered an out-of-pocket budget expense?

Timing a public relations program to when a crop comes to market,or around a specific holiday,would indicate a

Evaluation must be

Which is NOT considered an appropriate audience?

You have been asked to fundraise for a campus organization that is new or "under the radar." Using concepts of planning ranging from situation and objectives to timetable and budget,write an annotated outline about steps you would take to reasonably achieve your primary goal,which is to raise funds.

Reinforcement refers to the notion of

The lion's share of any public relations budget is earmarked for staff and administrative time.

List three to five "measurable" objectives you have for yourself.They can include college,career,personal goals,etc.Cite specific tactics that you plan to use to achieve these goals.How will they be measured? Please give a basic "timetable" and offer specific,reasonable evidence about your long-term plans.NOTE: Please don't oversimplify objectives as "graduating" or "getting a job." Be as specific as possible.