Question 1

Public information and public affairs are the most widely used terms by nonprofits,universities and government agencies.

Accepted Answer

A) True 
 B)False  True

Question 2

Business/economic competence is considered an essential ability for those pursuing a public relations career.

Accepted Answer

A) True 
 B)False  True

Question 3

IMC stands for:

Accepted Answer

A)  Image Making Consulting 
B)  Integrated Marketing Communications 
C)  Imagining, Making Change 
D)  Ideas, Methods and Communication 
A)  Image Making Consulting 
B)  Integrated Marketing Communications 
C)  Imagining, Making Change 
D)  Ideas, Methods and Communication B

Question 4

The RACE acronym was articulated by

Accepted Answer

A)  Edward Bernays. 
B)  John Marston. 
C)  Ivy Lee. 
D)  Walter Lindemann. 
A)  Edward Bernays. 
B)  John Marston. 
C)  Ivy Lee. 
D)  Walter Lindemann.

Question 5

Which of the following terms is generally associated within the accepted definitions of public relations?

Accepted Answer

A)  promotion 
B)  management 
C)  profitability 
D)  mutually beneficial outcomes 
A)  promotion 
B)  management 
C)  profitability 
D)  mutually beneficial outcomes

Question 6

What word(s)best defines public relations in the 21ˢᵗ century?

Accepted Answer

A)  strategic 
B)  mutually beneficial 
C)  tactical 
D)  image building 
A)  strategic 
B)  mutually beneficial 
C)  tactical 
D)  image building

Question 7

Which best describes the relationship between public relations and marketing?

Accepted Answer

A)  Marketing professionals generally speak of customers and consumers, while public relations practitioners tend to focus on publics, audiences, and stakeholders. 
B)  Marketing professionals are seen as subservient to more seasoned public relations practitioners. 
C)  Marketing professionals aren't generally concerned with stakeholders. 
D)  Neither is concerned with advertising initiatives. 
A)  Marketing professionals generally speak of customers and consumers, while public relations practitioners tend to focus on publics, audiences, and stakeholders. 
B)  Marketing professionals are seen as subservient to more seasoned public relations practitioners. 
C)  Marketing professionals aren't generally concerned with stakeholders. 
D)  Neither is concerned with advertising initiatives.

Question 8

Using current or recent television shows or movies as a backdrop,note how public relations practitioners (and the industry)has been depicted,either favorably or negatively.Use specific definitions and practitioner expectations from the chapter and illustrate your points.

Accepted Answer

In recent television shows and movies, p

Question 9

The highest paid public relations professionals usually work for:

Accepted Answer

A)  agencies. 
B)  not-for-profits 
C)  corporations. 
D)  themselves 
A)  agencies. 
B)  not-for-profits 
C)  corporations. 
D)  themselves

Question 10

What is brand journalism?

Accepted Answer

A)  Journalism focused on a particular brand 
B)  A kind of content marketing in which paid media plays a minor role 
C)  A scenario where journalists are paid to write about a product 
D)  A practice that is frowned upon by public relations practitioners. 
A)  Journalism focused on a particular brand 
B)  A kind of content marketing in which paid media plays a minor role 
C)  A scenario where journalists are paid to write about a product 
D)  A practice that is frowned upon by public relations practitioners.

Question 11

A flack is an endearing term for a public relations practitioner that describes a hard- working,entrepreneurial type.

Accepted Answer

A) True 
 B)False

Question 12

What is the going rate for paid interns at reputable national and international companies?

Accepted Answer

A)  $8 to $10 dollars an hour 
B)  $10 to $12 dollars an hour 
C)  $12 to $15 dollars an hour 
D)  $16 to $20 dollars an hour 
A)  $8 to $10 dollars an hour 
B)  $10 to $12 dollars an hour 
C)  $12 to $15 dollars an hour 
D)  $16 to $20 dollars an hour

Question 13

The advancement of public relations as a profession includes changing the long-standing (and incorrect)idea that public relations practitioners for organizations are:

Accepted Answer

A)  event planners. 
B)  human resource managers. 
C)  news release writers. 
D)  journalists in residence. 
A)  event planners. 
B)  human resource managers. 
C)  news release writers. 
D)  journalists in residence.

Question 14

A publicist would most likely be considered an "honorable" term in

Accepted Answer

A)  entertainment/celebrity business. 
B)  nonprofit organizations. 
C)  agency business. 
D)  corporate America. 
A)  entertainment/celebrity business. 
B)  nonprofit organizations. 
C)  agency business. 
D)  corporate America.

Question 15

You are a recent college graduate in public relations at your university.Using the five essential abilities as a model,explain why you are the best person for the position.Use concrete examples with regard to your expertise,and how it relates to specific institutional activities or needs.Would you have more of a "technical" or a "managerial" role to start?

Accepted Answer

As a recent college graduate in public r

Question 16

According to a 2013 report,the median annual salary for recent graduates in public relations was

Accepted Answer

A)  $22,000. 
B)  $25,000. 
C)  $33,000. 
D)  $35,000. 
A)  $22,000. 
B)  $25,000. 
C)  $33,000. 
D)  $35,000.

Question 17

Program planning is the bridge between research and communication in public relations.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is the first element of the public relations process?

Accepted Answer

A)  evaluation 
B)  communication 
C)  research 
D)  action 
A)  evaluation 
B)  communication 
C)  research 
D)  action

Question 19

Public relations practitioners write primarily for segmented,targeted audiences,and are less inclined to appeal to the masses.

Accepted Answer

A) True 
 B)False

Question 20

Public relations is a worldwide industry.While it is most developed in the U.S.,what country is considered the "new frontier" for public relations?

Accepted Answer

A)  Japan. 
B)  United States. 
C)  South Africa. 
D)  China. 
A)  Japan. 
B)  United States. 
C)  South Africa. 
D)  China.

Public information and public affairs are the most widely used terms by nonprofits,universities and government agencies.

Business/economic competence is considered an essential ability for those pursuing a public relations career.

IMC stands for:

The RACE acronym was articulated by

Which of the following terms is generally associated within the accepted definitions of public relations?

What word(s)best defines public relations in the 21ˢᵗ century?

Which best describes the relationship between public relations and marketing?

Using current or recent television shows or movies as a backdrop,note how public relations practitioners (and the industry)has been depicted,either favorably or negatively.Use specific definitions and practitioner expectations from the chapter and illustrate your points.

The highest paid public relations professionals usually work for:

What is brand journalism?

A flack is an endearing term for a public relations practitioner that describes a hard- working,entrepreneurial type.

What is the going rate for paid interns at reputable national and international companies?

The advancement of public relations as a profession includes changing the long-standing (and incorrect)idea that public relations practitioners for organizations are:

A publicist would most likely be considered an "honorable" term in

According to a 2013 report,the median annual salary for recent graduates in public relations was

Program planning is the bridge between research and communication in public relations.

Which of the following is the first element of the public relations process?

Public relations practitioners write primarily for segmented,targeted audiences,and are less inclined to appeal to the masses.

Public relations is a worldwide industry.While it is most developed in the U.S.,what country is considered the "new frontier" for public relations?

The Evolution of Public Relations

Ethics and Professionalism

Public Relations Departments and Firms

Research

Program Planning

Communication

Evaluation

Public Opinion and Persuasion

Conflict Management: Dealing With Issues,Risks,and Crises

Reaching Diverse Audiences

Public Relations and the Law

The Internet and Social Media

Preparing Materials for Mass Media

Radio and Television

Meetings and Events

Corporations

Entertainment, Sports, and Tourism

Politics and Government

Global Public Relations

Nonprofit, Health, and Education

Filters

Exam 1: What Is Public Relations

Public information and public affairs are the most widely used terms by nonprofits,universities and government agencies.

Business/economic competence is considered an essential ability for those pursuing a public relations career.

IMC stands for:

The RACE acronym was articulated by

Which of the following terms is generally associated within the accepted definitions of public relations?

What word(s)best defines public relations in the 21ˢᵗ century?

Which best describes the relationship between public relations and marketing?

Using current or recent television shows or movies as a backdrop,note how public relations practitioners (and the industry)has been depicted,either favorably or negatively.Use specific definitions and practitioner expectations from the chapter and illustrate your points.

The highest paid public relations professionals usually work for:

What is brand journalism?

A flack is an endearing term for a public relations practitioner that describes a hard- working,entrepreneurial type.

What is the going rate for paid interns at reputable national and international companies?

The advancement of public relations as a profession includes changing the long-standing (and incorrect)idea that public relations practitioners for organizations are:

A publicist would most likely be considered an "honorable" term in

According to a 2013 report,the median annual salary for recent graduates in public relations was

Program planning is the bridge between research and communication in public relations.

Which of the following is the first element of the public relations process?

Public relations practitioners write primarily for segmented,targeted audiences,and are less inclined to appeal to the masses.

Public relations is a worldwide industry.While it is most developed in the U.S.,what country is considered the "new frontier" for public relations?

The Evolution of Public Relations

Ethics and Professionalism

Public Relations Departments and Firms

Research

Program Planning

Communication

Evaluation

Public Opinion and Persuasion

Conflict Management: Dealing With Issues,Risks,and Crises

Reaching Diverse Audiences

Public Relations and the Law

The Internet and Social Media

Preparing Materials for Mass Media

Radio and Television

Meetings and Events

Corporations

Entertainment, Sports, and Tourism

Politics and Government

Global Public Relations

Nonprofit, Health, and Education

Filters