Question 1

The theory/perspective that focuses largely on messages contrary to one's predispositions is

Accepted Answer

A)  cultivation analysis. 
B)  sleeper effect. 
C)  cognitive dissonance. 
D)  agenda setting. 
A)  cultivation analysis. 
B)  sleeper effect. 
C)  cognitive dissonance. 
D)  agenda setting. C

Question 2

The most effective two-way communication is

Accepted Answer

A)  chat rooms/threaded discussions on the web. 
B)  two people talking to each other. 
C)  small group discussions. 
D)  parent and child interaction. 
A)  chat rooms/threaded discussions on the web. 
B)  two people talking to each other. 
C)  small group discussions. 
D)  parent and child interaction. B

Question 3

Audience attention is generally highest at the beginning of a message.

Accepted Answer

A) True 
 B)False  True

Question 4

Why is context important?

Accepted Answer

A)  because actions speak louder than words 
B)  because companies don't necessarily have to do what they say they will do 
C)  because hype words are ineffective without it 
D)  because it makes things easier to understand 
A)  because actions speak louder than words 
B)  because companies don't necessarily have to do what they say they will do 
C)  because hype words are ineffective without it 
D)  because it makes things easier to understand

Question 5

Jargon essentially revolves around a problem in

Accepted Answer

A)  speech pattern. 
B)  semantics. 
C)  devices or equipment. 
D)  writer/speaker cognition. 
A)  speech pattern. 
B)  semantics. 
C)  devices or equipment. 
D)  writer/speaker cognition.

Question 6

Wilbur Schramm's communication model was later adapted to include the concept of"Shared experience."

Accepted Answer

A) True 
 B)False

Question 7

Style and creativity are most necessary for an active audience.

Accepted Answer

A) True 
 B)False

Question 8

Read several websites for both nonprofit and corporate organizations.Identify "no- no's" in writing,such as clichés,euphemisms,and hype words,and try to replace with better terms that are more transparent and accurate.

Accepted Answer

When writing for both nonprofit and corp

Question 9

Which of the following is a euphemism?

Accepted Answer

A)  secretary 
B)  pre-owned 
C)  dishwasher 
D)  blind 
A)  secretary 
B)  pre-owned 
C)  dishwasher 
D)  blind

Question 10

Seeing an advertisement is an example of the "interest stage" of the adoption process.

Accepted Answer

A) True 
 B)False

Question 11

This technique is where one begins a message with a statement that reflects audience values and predispositions.

Accepted Answer

A)  channeling 
B)  triggering 
C)  sleeper effect 
D)  uses and gratification 
A)  channeling 
B)  triggering 
C)  sleeper effect 
D)  uses and gratification

Question 12

The decreased tendency over time to reject material presented by an untrustworthy source is known as cognitive dissonance.

Accepted Answer

A) True 
 B)False

Question 13

Everett Rogers' famous work is

Accepted Answer

A)  The Great Communicator. 
B)  Declaration of Principles. 
C)  Diffusion of Innovation. 
D)  The Engineering of Consent. 
A)  The Great Communicator. 
B)  Declaration of Principles. 
C)  Diffusion of Innovation. 
D)  The Engineering of Consent.

Question 14

Why is repetition necessary?

Accepted Answer

A)  because our environment is filled with distractions 
B)  because of the sleeper effect 
C)  because it gives the message a relative advantage. 
D)  because most people aren't smart. 
A)  because our environment is filled with distractions 
B)  because of the sleeper effect 
C)  because it gives the message a relative advantage. 
D)  because most people aren't smart.

Question 15

Audience attention is highest at

Accepted Answer

A)  the beginning of the message. 
B)  the end of the message. 
C)  the crux of the message. 
D)  public reaction to the message. 
A)  the beginning of the message. 
B)  the end of the message. 
C)  the crux of the message. 
D)  public reaction to the message.

Question 16

The condition wherein there is decreased tendency over time to reject material presented by an untrustworthy source is known as

Accepted Answer

A)  message entropy. 
B)  cognitive dissonance. 
C)  spiral of silence. 
D)  sleeper effect. 
A)  message entropy. 
B)  cognitive dissonance. 
C)  spiral of silence. 
D)  sleeper effect.

Question 17

A cliché is an inoffensive word or phrase that is less direct and less distasteful than the one that represents reality.

Accepted Answer

A) True 
 B)False

Question 18

According to Rogers,these individuals are often skeptical and somewhat resistant but eventually bow to peer pressure.

Accepted Answer

A)  early adopters 
B)  late majority 
C)  laggards 
D)  early majority 
A)  early adopters 
B)  late majority 
C)  laggards 
D)  early majority

Question 19

Mass media have the most influence in what stages of the adoption process?

Accepted Answer

A)  awareness and interest 
B)  awareness and trial 
C)  evaluation and trial 
D)  interest and evaluation 
A)  awareness and interest 
B)  awareness and trial 
C)  evaluation and trial 
D)  interest and evaluation

Question 20

Which of the following is a possible objective for a communicator?

Accepted Answer

A)  accurate message dissemination 
B)  message development 
C)  change in covert behavior 
D)  semantic and cognitive competence 
A)  accurate message dissemination 
B)  message development 
C)  change in covert behavior 
D)  semantic and cognitive competence

Exam 7: Communication

The theory/perspective that focuses largely on messages contrary to one's predispositions is

The most effective two-way communication is

Audience attention is generally highest at the beginning of a message.

Why is context important?

Jargon essentially revolves around a problem in

Wilbur Schramm's communication model was later adapted to include the concept of"Shared experience."

Style and creativity are most necessary for an active audience.

Read several websites for both nonprofit and corporate organizations.Identify "no- no's" in writing,such as clichés,euphemisms,and hype words,and try to replace with better terms that are more transparent and accurate.

Which of the following is a euphemism?

Seeing an advertisement is an example of the "interest stage" of the adoption process.

This technique is where one begins a message with a statement that reflects audience values and predispositions.

The decreased tendency over time to reject material presented by an untrustworthy source is known as cognitive dissonance.

Everett Rogers' famous work is

Why is repetition necessary?

Audience attention is highest at

The condition wherein there is decreased tendency over time to reject material presented by an untrustworthy source is known as

A cliché is an inoffensive word or phrase that is less direct and less distasteful than the one that represents reality.

According to Rogers,these individuals are often skeptical and somewhat resistant but eventually bow to peer pressure.

Mass media have the most influence in what stages of the adoption process?

Which of the following is a possible objective for a communicator?

What Is Public Relations

The Evolution of Public Relations

Ethics and Professionalism

Public Relations Departments and Firms

Research

Program Planning

Evaluation

Public Opinion and Persuasion

Conflict Management: Dealing With Issues,Risks,and Crises

Reaching Diverse Audiences

Public Relations and the Law

The Internet and Social Media

Preparing Materials for Mass Media

Radio and Television

Meetings and Events

Corporations

Entertainment, Sports, and Tourism

Politics and Government

Global Public Relations

Nonprofit, Health, and Education

Filters