Exam 7: Survey Research

A survey is a systematic way of asking people to volunteer information regarding their opinions and behaviors.

If personal contact is important,a(n)_______________ questionnaire is typically the best choice of all of the questionnaire types.

A question that asks respondents to select from a numbered list of alternatives in which the number is simply a placeholder for the response uses a(n)_______________ response format.

Angela is conducting a survey about popular fast foods.She is using several different 11-point rating scales for issues such as how good foods taste,how attractive they look,how good they smell,how healthy they are,and whether they are worth their price.Her best choice for methodology is a ____.

A qualitative measurement method where input on one or more topics is collected from multiple participants gathered together,and where the discussion is structured and guided by a facilitator,is called a(n)____.

A question that asks respondents to rate how much they agree or disagree with statements on a scale of 1 to 5 uses a(n)_______________.

A question that is used to filter out respondents who should or should not be asked a question is called a filter or _______________ question.

A yes-no question uses a(n)____ response scale.

Carolyn is a community activist who works with at-risk teens.She finds out that her group is available for a large grant,but only if she can document certain needs.She wants to survey school personnel as well as personnel at drop-in centers to gather the needed information.Given her need to rapidly gather information,Carolyn's best choice for methodology is a(n)____.

Figure TB 7-3 Circle the number that corresponds to your major: 1-Life Sciences/Medical 2 - Art / Design / Performance 3-Education 4 - Liberal Arts 5 - Engineering/Technology 6 - Physical Sciences 7-Pre-professional -What type of response scale is used in the question accompanying figure asking about college majors?

If a survey is asking about opinions or impressions,a(n)____ is preferable.

If potential participants live in a widely dispersed area,a(n)____ is preferable.

Questions about sensitive or upsetting topics should be asked as early in a questionnaire as possible,to get them out of the way.

When an interview includes questions about sensitive topics,the questions should be placed ____.

Robin works for a company that is genuinely interested in improving employee satisfaction.The company has contracted with a well-known survey organization to determine what employees like,what they dislike,and what they would like to see in the future.Division by division,the employees meet off-site and complete a survey instrument.This is best described as a(n)____.

Mail surveys are one of the more costly types of survey.

A question that asks respondents to rank a list according to some criterion uses a(n)____ response scale.

Although "experts" are downplaying the health effects of a recent water contamination incident,activists believe the effects were substantial.They want to conduct a survey,and they are particularly concerned about ensuring that as many people as possible complete their instrument.Which methodology typically provides the best response rates?

After an exhausting day,Suzanne has just finally selected her bridal gown and the gowns for her attendants.After she makes her choices and while she is waiting for the purchase agreement to be printed off,she is asked to take a few moments to complete a survey about the process.This is best described as a(n)____.

If the respondent may need time to formulate a response,for example,to gather medical records,a(n)  _______________ interview is typically the best choice of all of the interview types.