Exam 5: Generating New Ideas

Research at Work in Chapter 3 described a study of "lucky" and "unlucky" people.The conclusions of this study explain why some people tend to miss opportunities: they are too focused on what they are supposed to be looking for, in contrast to other people who tend to have greater potential to recognize chance opportunities.

D.G.Mitton, author of "The Complete Entrepreneur" states ______.

Luther came up with an idea that had been right in front of him for some time.This is an example of ______.

Linus Pauling, Nobel laureate in chemistry is known for ______.

Examples of irrelevant ideas include all of the following EXCEPT ______.

Eli Whitney invented to cotton gin in 1793 but ______.

Ryker uses an approach that assumes opportunities exist independent of entrepreneurs and are waiting to be found.Ryker's approach is ______.

Paisley is always broadening and acquiring new skills.She uses these skills to help people generate ideas and share knowledge.Paisley's process is ______.

Researchers have identified four skills with which we can enhance our creativity through training with the purpose of transforming our ideas into opportunities.These skills are securing, expanding, exposing and challenging.

Zayden, to get new ideas, likes to use preexisting information gained from a combination of life and work experiences.Zayden uses which of the following?

Matt Lauer of the Today show launched a product line, with Shinola, to benefit a charter school with underprivileged students.The product line consists of journals, notecards, and cards to bring current a "thing of the past"-the art of writing thank you cards-to the current generation.On the idea classification matrix, Shinola ______.

Idea generation becomes increasing relevant to founding new ventures as an idea goes from creativity to idea generation to opportunity recognition.

Approaches to generating ideas can include ______.

Luther, to get new ideas, consciously makes links between concepts or ideas that are not normally associated with each other.Luther uses which of the following?

Vivienne likes to add new skills to help her generate ideas and share knowledge.Using the SEEC acronym, she is ______.

Gwen uses a process that identifies links or connections between apparently unrelated things or events to create new ideas and opportunities.Gwen uses which of the following?

Which of the following was NOT a result of imagination-based strategy spinoffs from NASA?

Susie is an entrepreneur and Mary is not.Susie has access to more information than Mary and is more prone to pursuing risks rather than avoiding them.

The purpose of the nine-dot exercise in your text was ______.

Take a newly launched product (you can use new television commercials as your source) and evaluate where it is placed on the Idea Classification Matrix.