Exam 5: Generating New Ideas

Sasha makes her decisions on preexisting information gained from a combination of life and work experience.In building opportunities, Sasha uses ______.

______ strategies involve suspending disbelief and dropping constraints in order to create unrealistic states or fantasies.

Janis likes to brainstorm by using memory to retrieve information to make links or connections based on past experiences that are relevant to the current problem.Janis is using which strategy of idea generation?

______ strategies take time to think carefully about a problem breaking it into parts to see how a product or service can be improved.

The first step in creating and identifying opportunities is idea generation; the more ideas generated, the more opportunities that are likely to be identified.

Opportunity recognition is defined as ______.

______ strategies are employed to enhance and modify existing ideas in order to create better alternatives and new possibilities.

Mila assumes that opportunities do not exist independent of entrepreneurs and that opportunities are a product of the mind.Mila believes in ______.

The ______ approach is a concept that, like the mountain, ideas already exist-we just need to find them.

Some researchers believe that entrepreneurs may be more adept at spotting opportunities than nonentrepreneurs for several reasons: -they have access to more information, -they may be more prone to pursuing risks rather than avoiding them, and -they may possess different cognitive styles from those of nonentrepreneurs.

Karter likes to consciously make links between concepts or ideas that are not normally associated with each other.He is using which strategy?

Matt Lauer of the Today show launched a product line with Shinola called the Matt Lauer Collection to benefit a charter school with underprivileged students.The product line consists of journals, notecards, and cards to bring current a "thing of the past "-the art of writing thank-you cards-to the current generation.This is an example of generating ideas using ________.

______ strategies are techniques which help to break our minds out of mental fixedness in order to bring about creative insights.

Walt likes to suspend disbelief and drops constraints in order to create unrealistic states, or fantasies.Walt is using which strategy of idea generation?

Janet likes to take the time to think carefully about a problem by breaking it into pieces.This way she can look at it in a more general way.This, she finds, helps her generate ideas about how certain products and services can be improved or made more innovative.Which of the following terms apply to Janet?

Mila has an idea that is high on value and usefulness and high on degree of novelty.According to the Neck Idea Generation Matrix, the idea has the quality of ______.

Creativity is defined as ______.

List 5 of the everyday spinoffs from NASA.

Ryker likes to take time to think carefully about a problem by breaking it up into parts or looking at it in a more general way in order to generate ideas about how a product can be improved.Ryker is using which strategy of idea generation?

The Rickshaw Dumpling Bar restaurant used all of the following EXCEPT ______.