Question 1

Which of the following statements is true about companies pursuing a click-only business strategy?

Accepted Answer

A)  These companies approach business activities by operating in physical locations. 
B)  These companies operate in both physical and virtual arenas. 
C)  These companies conduct business electronically in cyberspace. 
D)  These companies are only involved in export business activities. 
E)  These companies choose to operate their business activities solely in the traditional manner. 
A)  These companies approach business activities by operating in physical locations. 
B)  These companies operate in both physical and virtual arenas. 
C)  These companies conduct business electronically in cyberspace. 
D)  These companies are only involved in export business activities. 
E)  These companies choose to operate their business activities solely in the traditional manner.

Question 2

Government-to-business (G2B)EC does not involve businesses' relationships with all levels of government.

Accepted Answer

A) True 
 B)False

Question 3

Doug,a frequent visitor of online auction sites,uses two different accounts-one to place a low bid and the other to place a very high bid on the desired item.This leads to other bidders dropping out of the auction.He then retracts the high bid and wins the item at the low bid.This form of e-auction fraud is known as ________.

Accepted Answer

A)  shill bidding 
B)  bid luring 
C)  rafter bidding 
D)  mystery bidding 
E)  bid skimming 
A)  shill bidding 
B)  bid luring 
C)  rafter bidding 
D)  mystery bidding 
E)  bid skimming

Question 4

M-commerce is defined as any electronic transaction or information interaction conducted using a wireless,mobile device and mobile networks that leads to the transfer of real or perceived value in exchange for information,services,or goods.

Accepted Answer

A) True 
 B)False

Question 5

A ________ is a form of e-auction which allows businesses to buy seized and surplus government equipment.

Accepted Answer

A)  reverse auction 
B)  mystery auction 
C)  top-up 
D)  forward auction 
E)  rafter bid 
A)  reverse auction 
B)  mystery auction 
C)  top-up 
D)  forward auction 
E)  rafter bid

Question 6

Shill bidding is also known as freecycling.

Accepted Answer

A) True 
 B)False

Question 7

The online sales of goods and services are known as ________.

Accepted Answer

A)  e-information 
B)  e-integration 
C)  e-tailing 
D)  e-collaboration 
E)  e-filing 
A)  e-information 
B)  e-integration 
C)  e-tailing 
D)  e-collaboration 
E)  e-filing

Question 8

The greatest impact of the Web-based EC revolution has occurred in companies adopting the brick-and-mortar approach.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements is true about firms pursuing a click-and-mortar business strategy?

Accepted Answer

A)  These firms are only involved in export business activities. 
B)  These firms operate in both physical and virtual arenas. 
C)  These firms are involved in rafter bidding activities. 
D)  These firms conduct business only electronically in cyberspace. 
E)  These firms avoid indulgence in physical store locations. 
A)  These firms are only involved in export business activities. 
B)  These firms operate in both physical and virtual arenas. 
C)  These firms are involved in rafter bidding activities. 
D)  These firms conduct business only electronically in cyberspace. 
E)  These firms avoid indulgence in physical store locations.

Question 10

The auction site eBay.com is an example of ________ electronic commerce.

Accepted Answer

A)  business-to-business 
B)  consumer-to-consumer 
C)  business-to-consumer 
D)  consumer-to-business 
E)  government-to-business 
A)  business-to-business 
B)  consumer-to-consumer 
C)  business-to-consumer 
D)  consumer-to-business 
E)  government-to-business

Question 11

Identify a true statement about reintermediation with reference to e-tailing.

Accepted Answer

A)  It refers to the design of business models that reintroduce middlemen. 
B)  It refers to the design of business models that eliminate middlemen. 
C)  It provides ways for clients and firms to conduct business online without human assistance. 
D)  It provides ways for clients and firms to conduct business activities in a traditional manner by operating physical locations. 
E)  It enables access to Web sites linked to corporate databases in order to provide real-time access to personalized information. 
A)  It refers to the design of business models that reintroduce middlemen. 
B)  It refers to the design of business models that eliminate middlemen. 
C)  It provides ways for clients and firms to conduct business online without human assistance. 
D)  It provides ways for clients and firms to conduct business activities in a traditional manner by operating physical locations. 
E)  It enables access to Web sites linked to corporate databases in order to provide real-time access to personalized information.

Question 12

In the context of pay-per-click models,inflating the revenue to a host or increasing costs for the advertiser by repeatedly clicking on a link is called ________ fraud.

Accepted Answer

A)  link 
B)  affiliate 
C)  click 
D)  conversion 
E)  disintermediation 
A)  link 
B)  affiliate 
C)  click 
D)  conversion 
E)  disintermediation

Question 13

Click-through rate reflects ________.

Accepted Answer

A)  the ratio of surfers who visit a Web site divided by the number of surfers who clicked on an ad 
B)  the ratio of surfers who click on an ad divided by the number of times it was displayed 
C)  the percentage of visitors who actually perform the marketer's desired action 
D)  the ratio of surfers who click on an ad divided by the number of people who make a purchase 
E)  the ratio of surfers who visit a Web site divided by the number of people who make a purchase 
A)  the ratio of surfers who visit a Web site divided by the number of surfers who clicked on an ad 
B)  the ratio of surfers who click on an ad divided by the number of times it was displayed 
C)  the percentage of visitors who actually perform the marketer's desired action 
D)  the ratio of surfers who click on an ad divided by the number of people who make a purchase 
E)  the ratio of surfers who visit a Web site divided by the number of people who make a purchase

Question 14

One of the challenges for brick-and-mortars involve increasing IS complexity.

Accepted Answer

A) True 
 B)False

Question 15

Explain social media marketing with an example.

Accepted Answer

One relatively recent trend in Internet

Question 16

The phenomenon of cutting out the "middleman" and reaching customers more directly and efficiently is known as ________.

Accepted Answer

A)  gentrification 
B)  demutualization 
C)  defalcation 
D)  dissemination 
E)  disintermediation 
A)  gentrification 
B)  demutualization 
C)  defalcation 
D)  dissemination 
E)  disintermediation

Question 17

Amazon.com is an example of a brick-and-mortar company.

Accepted Answer

A) True 
 B)False

Question 18

With respect to the online consumer's hierarchy of needs,identify the most critical characteristic of a Web site.

Accepted Answer

A)  functional convenience 
B)  structural firmness 
C)  representational delight 
D)  descriptive link text 
E)  cross-platform compatibility 
A)  functional convenience 
B)  structural firmness 
C)  representational delight 
D)  descriptive link text 
E)  cross-platform compatibility

Question 19

A way to ensure that a company's site is on the first page users see when looking for a specific term is using ________ advertising.

Accepted Answer

A)  stealth 
B)  viral 
C)  buzz 
D)  search 
E)  affiliate 
A)  stealth 
B)  viral 
C)  buzz 
D)  search 
E)  affiliate

Question 20

Identify a key driver for m-commerce.

Accepted Answer

A)  location-based services 
B)  economic conditions 
C)  Web-based applications 
D)  crowdsourcing 
E)  offshoring 
A)  location-based services 
B)  economic conditions 
C)  Web-based applications 
D)  crowdsourcing 
E)  offshoring

Which of the following statements is true about companies pursuing a click-only business strategy?

Government-to-business (G2B)EC does not involve businesses' relationships with all levels of government.

M-commerce is defined as any electronic transaction or information interaction conducted using a wireless,mobile device and mobile networks that leads to the transfer of real or perceived value in exchange for information,services,or goods.

A ________ is a form of e-auction which allows businesses to buy seized and surplus government equipment.

Shill bidding is also known as freecycling.

The online sales of goods and services are known as ________.

The greatest impact of the Web-based EC revolution has occurred in companies adopting the brick-and-mortar approach.

Which of the following statements is true about firms pursuing a click-and-mortar business strategy?

The auction site eBay.com is an example of ________ electronic commerce.

Identify a true statement about reintermediation with reference to e-tailing.

In the context of pay-per-click models,inflating the revenue to a host or increasing costs for the advertiser by repeatedly clicking on a link is called ________ fraud.

Click-through rate reflects ________.

One of the challenges for brick-and-mortars involve increasing IS complexity.

Explain social media marketing with an example.

The phenomenon of cutting out the "middleman" and reaching customers more directly and efficiently is known as ________.

Amazon.com is an example of a brick-and-mortar company.

With respect to the online consumer's hierarchy of needs,identify the most critical characteristic of a Web site.

A way to ensure that a company's site is on the first page users see when looking for a specific term is using ________ advertising.

Identify a key driver for m-commerce.

Managing in the Digital World

Gaining Competitive Advantage Through Information Systems

Managing the Information Systems Infrastructure and Services

Enhancing Organizational Communication and Collaboration Using Social Media

Enhancing Business Intelligence Using Information Systems

Enhancing Business Processes Using Enterprise Information Systems

Strengthening Business-To-Business Relationships Via Supply Chain and Customer Relationship Management

Developing and Acquiring Information Systems

Securing Information Systems

Appendix: Technology Briefing: Foundations of Information Systems Infrastructure

Filters

Exam 4: Enabling Business-To-Consumer Electronic Commerce

Which of the following statements is true about companies pursuing a click-only business strategy?

Government-to-business (G2B)EC does not involve businesses' relationships with all levels of government.

M-commerce is defined as any electronic transaction or information interaction conducted using a wireless,mobile device and mobile networks that leads to the transfer of real or perceived value in exchange for information,services,or goods.

A ________ is a form of e-auction which allows businesses to buy seized and surplus government equipment.

Shill bidding is also known as freecycling.

The online sales of goods and services are known as ________.

The greatest impact of the Web-based EC revolution has occurred in companies adopting the brick-and-mortar approach.

Which of the following statements is true about firms pursuing a click-and-mortar business strategy?

The auction site eBay.com is an example of ________ electronic commerce.

Identify a true statement about reintermediation with reference to e-tailing.

In the context of pay-per-click models,inflating the revenue to a host or increasing costs for the advertiser by repeatedly clicking on a link is called ________ fraud.

Click-through rate reflects ________.

One of the challenges for brick-and-mortars involve increasing IS complexity.

Explain social media marketing with an example.

The phenomenon of cutting out the "middleman" and reaching customers more directly and efficiently is known as ________.

Amazon.com is an example of a brick-and-mortar company.

With respect to the online consumer's hierarchy of needs,identify the most critical characteristic of a Web site.

A way to ensure that a company's site is on the first page users see when looking for a specific term is using ________ advertising.

Identify a key driver for m-commerce.

Managing in the Digital World

Gaining Competitive Advantage Through Information Systems

Managing the Information Systems Infrastructure and Services

Enhancing Organizational Communication and Collaboration Using Social Media

Enhancing Business Intelligence Using Information Systems

Enhancing Business Processes Using Enterprise Information Systems

Strengthening Business-To-Business Relationships Via Supply Chain and Customer Relationship Management

Developing and Acquiring Information Systems

Securing Information Systems

Appendix: Technology Briefing: Foundations of Information Systems Infrastructure

Filters