Exam 4: Enabling Business-To-Consumer Electronic Commerce

Online retailer Amazon.com is an example of a ________ company.

Web sites can offer a virtually unlimited number and variety of products because e-tailing is not limited by physical store and shelf space restrictions.

In e-business terminology,________ companies are sometimes called "pure play companies."

Which of the following is a mechanism for consumer-to-consumer transactions?

Which of the following is an example of business-to-consumer electronic commerce?

________ is a three-digit code located on the back of a credit or debit card that is used for authorization by the card-issuing bank to combat fraud in online purchases.

Companies following a ________ business strategy choose to operate solely in the traditional physical markets approaching business activities in a traditional manner.

A click-and-mortar business strategy is also referred to as a ________ business strategy.

Explain the different electronic commerce (EC)business strategies.

How can the effectiveness of e-mail advertising campaigns be measured directly?

Which of the following statements is true about firms pursuing a brick-and-mortar business strategy?

The form of electronic commerce that is used by organizations to conduct business with business partners without involving the end consumer is known as ________ electronic commerce.

One drawback of pay-per-click models is the possibility of abuse by repeatedly clicking on a link to inflate revenue to the host or increase the costs for the advertiser.

Without middlemen like Travelocity.com,Orbitz.com,and other travel Web sites,a consumer would have to check all airline Web sites in order to find the flight with the best connection or lowest price.The introduction of middlemen in business models is an example of ________.

The menu-driven pricing scheme transcends the reverse pricing system.

The performance of a pay-per-click advertising model can be assessed by ________,which reflects the percentage of visitors who actually perform the marketer's desired action such as making a purchase.

Ben buys a camera from Xenthix which starts malfunctioning,as the camera fell down from his hand and broke its lens.When he opts for an exchange,the customer representative says that an exchange or repair is not possible because the damage is of a physical nature and not covered under warranty.Which of the following consequences,if true,would be an example of consumer-to-consumer electronic commerce?

Write a note on carbon nanotubes.

Which of the following characteristics of the Web deals with stimulating a consumer's senses?

Briefly explain,with an example,the capability of the Web to integrate information.