Exam 4: Enabling Business-To-Consumer Electronic Commerce

Under the ________ pricing model,the firm running the advertisement pays only when a Web surfer actually clicks on the advertisement.

Electronic commerce is limited to transactions between businesses and consumers,which is known as business-to-consumer (B2C)EC.

How is structural firmness of a Web site achieved?

Click-only companies can often compete more effectively on price since they do not need to support the physical aspects of the click-and-mortar approach.

With respect to e-tailing,________ can initiate certain actions,such as making a phone call to a sales representative,or sending a text message to a pre-specified number.

For Web sites to be successful,structural firmness is a must.

Bid shielding is sometimes called ________.

Bookseller Barnes & Noble is an example of a ________ company.

In the context of GPS-enabled location-based services,the ability to give route directions from one point to another is an example of ________ service.

Which of the following is an example of reintermediation?

In the context of GPS-enabled location-based services,the ability to see another person's location is an example of ________ service.

Companies using a ________ business strategy are also called virtual companies.

When a Web site ensures privacy and security of the consumer's data,________ can be achieved.

Explain the e-government relationships.

E-tailers can focus on the Long Tails.

Briefly summarize the concept of online classifieds.

What are the features that are to be provided to make a Web site functionally convenient?

Electronic commerce can involve the events leading up to the purchase of a product as well as customer service after the sale.

The concept of the Long Tail refers to a focus on ________.

A recent trend in display advertising has been ________ advertising,where the ads placed on a page are in some way related to the content of that page.