Question 1

A brand that has high awareness, brand loyalty, and perceived quality has which of the following?

Accepted Answer

A)  high brand value 
B)  high brand performance 
C)  high brand worth 
D)  high brand equity 
A)  high brand value 
B)  high brand performance 
C)  high brand worth 
D)  high brand equity

Question 2

A distribution centre is a special form of warehouse that specializes in changing shipment sizes but not in storing goods.

Accepted Answer

A) True 
 B)False

Question 3

A decorative trashcan costs $9 to buy from the wholesaler. The interior design shop prices the trashcan at $15. What is the markup?

Accepted Answer

$6/$9 = 66

Question 4

Which of the following is defined as the selling price per unit times the number of units sold?

Accepted Answer

A)  total revenue 
B)  unit cost 
C)  total cost 
D)  profit 
A)  total revenue 
B)  unit cost 
C)  total cost 
D)  profit

Question 5

What are products that are bought after comparing price, suitability, quality, and style?

Accepted Answer

A)  sought products 
B)  generic products 
C)  specialty products 
D)  shopping products 
A)  sought products 
B)  generic products 
C)  specialty products 
D)  shopping products

Question 6

The manufacturer of inexpensive silk flowers would be most likely to use intensive distribution.

Accepted Answer

A) True 
 B)False

Question 7

What is the term used when goods and services are exchanged for one another?

Accepted Answer

A)  countertrade 
B)  barter 
C)  interchange 
D)  swapping 
A)  countertrade 
B)  barter 
C)  interchange 
D)  swapping

Question 8

Public relations is the term used for any communication or activity designed to win goodwill or prestige for a company or person.

Accepted Answer

A) True 
 B)False

Question 9

What are the four major groupings of consumer products?

Accepted Answer

A)  limited, generic, durable, and unsought 
B)  unsought, convenience, shopping, and specialty 
C)  shopping, durable, limited, and brand 
D)  brand, specialty, convenience, and generic 
A)  limited, generic, durable, and unsought 
B)  unsought, convenience, shopping, and specialty 
C)  shopping, durable, limited, and brand 
D)  brand, specialty, convenience, and generic

Question 10

The process of breaking large shipments of similar products into smaller, more usable lots is known as breaking bulk.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is a consumer durable?

Accepted Answer

A)  shampoo 
B)  sinus medication 
C)  pretzels 
D)  bedroom dresser 
A)  shampoo 
B)  sinus medication 
C)  pretzels 
D)  bedroom dresser

Question 12

Which of the following is NOT one of the four most common types of brands?

Accepted Answer

A)  master 
B)  loyalty 
C)  generic 
D)  manufacturer 
A)  master 
B)  loyalty 
C)  generic 
D)  manufacturer

Question 13

What is another name for psychological pricing?

Accepted Answer

The answer of What is another name for psychological pricing?...

Question 14

Which of the following is a series of marketing entities through which goods and services pass on their way from producers to end users?

Accepted Answer

A)  consumption channel 
B)  inventory control process 
C)  distribution channel 
D)  industrial channel 
A)  consumption channel 
B)  inventory control process 
C)  distribution channel 
D)  industrial channel

Question 15

Chewing gum, flashlight batteries, sewing needles, and adhesive tape are considered convenience products.

Accepted Answer

A) True 
 B)False

Question 16

A paper clip manufacturer uses intensive distribution because it needs wide distribution and its product in as many outlets as possible.

Accepted Answer

A) True 
 B)False

Question 17

What is the chain of manufacturer, agent, wholesaler, and retailer through which items such as X-ray machines, dental equipment, and safety goggles flow?

Accepted Answer

A)  service channel 
B)  distribution channel 
C)  consumer channel 
D)  industrial channel 
A)  service channel 
B)  distribution channel 
C)  consumer channel 
D)  industrial channel

Question 18

What is the term for selling Rolex watches for $6,000-$10,000 when a perfectly satisfactory watch can be purchased for 5 percent of that amount?

Accepted Answer

A)  snob pricing strategy 
B)  over-value pricing strategy 
C)  prestige pricing strategy 
D)  price lining strategy 
A)  snob pricing strategy 
B)  over-value pricing strategy 
C)  prestige pricing strategy 
D)  price lining strategy

Question 19

Which of the following is the most accessible method of shipping?

Accepted Answer

A)  truck 
B)  airplane 
C)  ship 
D)  railroad 
A)  truck 
B)  airplane 
C)  ship 
D)  railroad

Question 20

What is a product pricing strategy of offering new products at low prices in the hope of achieving a large sales volume?

Accepted Answer

A)  penetration 
B)  leader 
C)  bundling 
D)  skimming 
A)  penetration 
B)  leader 
C)  bundling 
D)  skimming

A brand that has high awareness, brand loyalty, and perceived quality has which of the following?

A distribution centre is a special form of warehouse that specializes in changing shipment sizes but not in storing goods.

A decorative trashcan costs $9 to buy from the wholesaler. The interior design shop prices the trashcan at $15. What is the markup?

Which of the following is defined as the selling price per unit times the number of units sold?

What are products that are bought after comparing price, suitability, quality, and style?

The manufacturer of inexpensive silk flowers would be most likely to use intensive distribution.

What is the term used when goods and services are exchanged for one another?

Public relations is the term used for any communication or activity designed to win goodwill or prestige for a company or person.

What are the four major groupings of consumer products?

The process of breaking large shipments of similar products into smaller, more usable lots is known as breaking bulk.

Which of the following is a consumer durable?

Which of the following is NOT one of the four most common types of brands?

What is another name for psychological pricing?

Which of the following is a series of marketing entities through which goods and services pass on their way from producers to end users?

Chewing gum, flashlight batteries, sewing needles, and adhesive tape are considered convenience products.

A paper clip manufacturer uses intensive distribution because it needs wide distribution and its product in as many outlets as possible.

What is the chain of manufacturer, agent, wholesaler, and retailer through which items such as X-ray machines, dental equipment, and safety goggles flow?

What is the term for selling Rolex watches for $6,000-$10,000 when a perfectly satisfactory watch can be purchased for 5 percent of that amount?

Which of the following is the most accessible method of shipping?

What is a product pricing strategy of offering new products at low prices in the hope of achieving a large sales volume?

Political Environment

Economic Environment

Social Environment

Technological Environment

International Environment

Entrepreneurship and Small Business

Understanding the Business

Forms of Business Ownership

Management and Leadership in Today’s Organizations

Designing Organizational Structures

Motivating Employees

Managing Human Resources and Labour Relations

Marketing

Achieving World-class Operations Management

Accounting for Financial Success

Understanding Money and the Canadian Financial System

Finance

Filters

Exam 14: Creating Marketing Strategies

A brand that has high awareness, brand loyalty, and perceived quality has which of the following?

A distribution centre is a special form of warehouse that specializes in changing shipment sizes but not in storing goods.

A decorative trashcan costs $9 to buy from the wholesaler. The interior design shop prices the trashcan at $15. What is the markup?

Which of the following is defined as the selling price per unit times the number of units sold?

What are products that are bought after comparing price, suitability, quality, and style?

The manufacturer of inexpensive silk flowers would be most likely to use intensive distribution.

What is the term used when goods and services are exchanged for one another?

Public relations is the term used for any communication or activity designed to win goodwill or prestige for a company or person.

What are the four major groupings of consumer products?

The process of breaking large shipments of similar products into smaller, more usable lots is known as breaking bulk.

Which of the following is a consumer durable?

Which of the following is NOT one of the four most common types of brands?

What is another name for psychological pricing?

Which of the following is a series of marketing entities through which goods and services pass on their way from producers to end users?

Chewing gum, flashlight batteries, sewing needles, and adhesive tape are considered convenience products.

A paper clip manufacturer uses intensive distribution because it needs wide distribution and its product in as many outlets as possible.

What is the chain of manufacturer, agent, wholesaler, and retailer through which items such as X-ray machines, dental equipment, and safety goggles flow?

What is the term for selling Rolex watches for $6,000-$10,000 when a perfectly satisfactory watch can be purchased for 5 percent of that amount?

Which of the following is the most accessible method of shipping?

What is a product pricing strategy of offering new products at low prices in the hope of achieving a large sales volume?

Political Environment

Economic Environment

Social Environment

Technological Environment

International Environment

Entrepreneurship and Small Business

Understanding the Business

Forms of Business Ownership

Management and Leadership in Today’s Organizations

Designing Organizational Structures

Motivating Employees

Managing Human Resources and Labour Relations

Marketing

Achieving World-class Operations Management

Accounting for Financial Success

Understanding Money and the Canadian Financial System

Finance

Filters