Exam 14: Creating Marketing Strategies

A company in Canada is building a moveable oil exploration rig to the exact specifications provided by a South American oil company. The rig is able to move under its own power. Upon arrival, it will stay fixed in one location using a combination of a GPS system and gyroscopes until the owner wants to move it again. The construction of this moveable drilling platform exemplifies which of the following?

Which of the following is a consumer nondurable?

What is a product for which consumers may search long and hard and for which they refuse to accept substitutes?

Gary's grocery store carries a line of soups that has no specific name on it; is not associated with a manufacturer, wholesaler, or retailer; and usually comes in plain containers and sells for less than brand-name products. This line of soups is classified as which of the following type of brand?

What is the term when the production of goods is not scheduled until an order is placed by the customer specifying their exact specifications?

Eli Wenzki works in the warehouse for a manufacturer of high-quality office furniture. He is involved in the transportation of metal components, fabric, lumber, etc. used to manufacture the furniture as well as the movement of the finished furniture from the manufacturing facility to the warehouse to distribution trucks. Wenzki is involved in which of the following type of distribution?

Which of the following is an example of a master brand?

What are expense items that have undergone little or no processing and are used in the manufacture of end products?

Price skimming is a price strategy often used in the maturity stage of the product life cycle.

Distribution managers generally choose a mode of transportation on the basis of several criteria. Which of the following is one of the criteria used and refers to the consistency with which the carrier delivers goods on time and in acceptable condition?

The two types of business products are expense and operating items.

Distribution managers generally choose a mode of transportation on the basis of several criteria. Which of the following is one of the criteria used?

Information promotion is more common in the early stages of the product life cycle.

List the four major categories of consumer products.

A brand that is so dominant that consumers think of it immediately when a product category is mentioned is called a generic brand.

A unique feature of a product that the target market perceives as important and better than the competition is called a differential advantage.

Which of the following is the best example of an industrial user?

The owner of Mercury Appraisal Company held a ribbon-cutting event when he opened his new business. He invited city dignitaries, representatives from news media, and anyone who might need eventually his services. What was the goal of his promotion?

Which of the following is any good or service that satisfies wants, along with its perceived attributes and benefits?

Which of the following business products would be considered an accessory in a supermarket?