Exam 14: Creating Marketing Strategies

Emilio George works in a warehouse where he sorts men's, women's, and children's socks into orders for large retail stores. George works in which of the following?

The unprocessed corn used as the primary ingredient in many brands of dog food is an example of which of the following?

Which of the following is a pricing strategy in which the target market is offered a high-quality product at a fair price and with good service?

A pottery manufacturer is conducting a breakeven analysis. Its line of strawberry pots has $18,000 in fixed costs. The fixed-cost contribution is $3. The pottery manufacturer must sell which of the following number of units to break event?

Price skimming is often used as an inducement to get consumers to switch brands or companies.

Jay DuClerc has decided to buy a new Porsche. Since there are no Porsche dealers in his community, he must travel almost 200 kilometres to find a Porsche dealer to purchase the car of his dreams. For DuClerc, a Porsche is which of the following?

What six criteria do distribution managers use to choose a mode of transportation for shipping products?

List two reasons that a company might use penetration pricing.

List the three sorting methods used in distribution channels.

What is the goal of supply chain management?

Price is best described by which of the following?

Which of the following is a product pricing strategy of grouping two or more related products together and pricing them as a single product?

Imagine a friend has told you that he had been hired to be a logistics manager. At what three points in the distribution process would he interact with the product?

Pricing products below the normal markup or even below cost to attract customers is called leader pricing.

What is the careful coordination of all promotional activities to produce a consistent, unified message that is customer focused?

Here is a list of expenses for Graham Printing Company for 2002:?Rent $48,000 Taxes and licenses $2,500?Copy machine 5,000 Ink 1,200?Printing machine 2,800 Office utilities 3,000?Insurance 1,400 Paper 68,030?Which of these items are variable costs?

An example of a fixed cost would be the overtime wages paid to line employees.

What is a name, symbol, design, slogan, or any other feature that identifies and distinguishes a product and creates a perception in the minds of consumers?

Which of the following is the best example of a consumer product?

Which of the following are the three intensities of market coverage?