Question 1

What percentage does transportation account for in the price of goods?

Accepted Answer

A)  5-10% 
B)  10-15% 
C)  15-20% 
D)  20-25% 
A)  5-10% 
B)  10-15% 
C)  15-20% 
D)  20-25%

Question 2

A pull strategy is a promotional strategy in which a manufacturer focuses on stimulating consumer demand for its product, rather than on trying to persuade wholesalers or retailers to carry the product.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is a strategy of charging a high introductory price for a new product that invites eventual competition?

Accepted Answer

A)  kiting 
B)  escalation 
C)  skimming 
D)  penetration 
A)  kiting 
B)  escalation 
C)  skimming 
D)  penetration

Question 4

What is adding a certain percentage to a product's wholesale cost to arrive at the retail price?

Accepted Answer

A)  markdown 
B)  effective cost 
C)  cost-effective 
D)  markup 
A)  markdown 
B)  effective cost 
C)  cost-effective 
D)  markup

Question 5

A rapidly growing segment of the distribution industry in which a manufacturer or supplier turns over the entire function of the supply chain to an independent third party is known as contract logistics.

Accepted Answer

A) True 
 B)False

Question 6

The three intensities of distribution are intensive, exclusive, and inclusive.

Accepted Answer

A) True 
 B)False

Question 7

It is rare for a company to use both push and pull strategies on the same products.

Accepted Answer

A) True 
 B)False

Question 8

What is a product that is bought by a company for use in making another product?

Accepted Answer

A)  business product 
B)  institutional product 
C)  functional product 
D)  distribution product 
A)  business product 
B)  institutional product 
C)  functional product 
D)  distribution product

Question 9

What intensity of distribution is being used by Bic Corp, marketer of inexpensive pens, cheap lighters, and throwaway razors?

Accepted Answer

The answer of What intensity of distribution is being used...

Question 10

Most competitors enter the market in the maturity stage.

Accepted Answer

A) True 
 B)False

Question 11

Describe the distribution channel that would exist for a multi-million dollar printing press used for magazine publications.

Accepted Answer

manufactur

Question 12

Offering a hardware retailer a free trip to the Bahamas for two people if he sells more cans of Glidden paint than any other store in the region is considered which of the following?

Accepted Answer

A)  a rebate 
B)  a push strategy 
C)  a pull strategy 
D)  a kickback 
A)  a rebate 
B)  a push strategy 
C)  a pull strategy 
D)  a kickback

Question 13

The stages of the product life cycle are introduction, growth, peak, and decline.

Accepted Answer

A) True 
 B)False

Question 14

A good marketing strategy should carry a product through all stages of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 15

A distribution channel is a series of marketing entities through which goods and services pass on their way from producers to end users.

Accepted Answer

A) True 
 B)False

Question 16

A product is any good or service, along with its perceived attributes and benefits, that satisfies wants.

Accepted Answer

A) True 
 B)False

Question 17

Tony and Jeff just graduated from college and are starting their own restaurant. They are trying to create a unique atmosphere and image for the restaurant and came up with a name and logo that conveys that image. What can they get to prevent someone from copying it?

Accepted Answer

A)  patent 
B)  trademark 
C)  copyright 
D)  brand exclusivity 
A)  patent 
B)  trademark 
C)  copyright 
D)  brand exclusivity

Question 18

What is a relatively inexpensive item that requires very little shopping effort?

Accepted Answer

A)  shopping product 
B)  sought product 
C)  convenience product 
D)  specialty product 
A)  shopping product 
B)  sought product 
C)  convenience product 
D)  specialty product

Question 19

What are airlines trying to achieve when they use frequent flyer programs, which give customers points that can be redeemed for free travel, rental cars, and other merchandise?

Accepted Answer

A)  to get consumers to try their product 
B)  to create product awareness 
C)  to provide information 
D)  to increase the amount and frequency of use 
A)  to get consumers to try their product 
B)  to create product awareness 
C)  to provide information 
D)  to increase the amount and frequency of use

Question 20

Offering a convenience store retailer a free case of potato chips for every five the store sells is considered which of the following strategies?

Accepted Answer

A)  rebate 
B)  point-of-purchase 
C)  pull 
D)  push 
A)  rebate 
B)  point-of-purchase 
C)  pull 
D)  push

What percentage does transportation account for in the price of goods?

A pull strategy is a promotional strategy in which a manufacturer focuses on stimulating consumer demand for its product, rather than on trying to persuade wholesalers or retailers to carry the product.

Which of the following is a strategy of charging a high introductory price for a new product that invites eventual competition?

What is adding a certain percentage to a product's wholesale cost to arrive at the retail price?

A rapidly growing segment of the distribution industry in which a manufacturer or supplier turns over the entire function of the supply chain to an independent third party is known as contract logistics.

The three intensities of distribution are intensive, exclusive, and inclusive.

It is rare for a company to use both push and pull strategies on the same products.

What is a product that is bought by a company for use in making another product?

What intensity of distribution is being used by Bic Corp, marketer of inexpensive pens, cheap lighters, and throwaway razors?

Most competitors enter the market in the maturity stage.

Describe the distribution channel that would exist for a multi-million dollar printing press used for magazine publications.

Offering a hardware retailer a free trip to the Bahamas for two people if he sells more cans of Glidden paint than any other store in the region is considered which of the following?

The stages of the product life cycle are introduction, growth, peak, and decline.

A good marketing strategy should carry a product through all stages of the product life cycle.

A distribution channel is a series of marketing entities through which goods and services pass on their way from producers to end users.

A product is any good or service, along with its perceived attributes and benefits, that satisfies wants.

Tony and Jeff just graduated from college and are starting their own restaurant. They are trying to create a unique atmosphere and image for the restaurant and came up with a name and logo that conveys that image. What can they get to prevent someone from copying it?

What is a relatively inexpensive item that requires very little shopping effort?

What are airlines trying to achieve when they use frequent flyer programs, which give customers points that can be redeemed for free travel, rental cars, and other merchandise?

Offering a convenience store retailer a free case of potato chips for every five the store sells is considered which of the following strategies?

Political Environment

Economic Environment

Social Environment

Technological Environment

International Environment

Entrepreneurship and Small Business

Understanding the Business

Forms of Business Ownership

Management and Leadership in Today’s Organizations

Designing Organizational Structures

Motivating Employees

Managing Human Resources and Labour Relations

Marketing

Achieving World-class Operations Management

Accounting for Financial Success

Understanding Money and the Canadian Financial System

Finance

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Exam 14: Creating Marketing Strategies

What percentage does transportation account for in the price of goods?

A pull strategy is a promotional strategy in which a manufacturer focuses on stimulating consumer demand for its product, rather than on trying to persuade wholesalers or retailers to carry the product.

Which of the following is a strategy of charging a high introductory price for a new product that invites eventual competition?

What is adding a certain percentage to a product's wholesale cost to arrive at the retail price?

A rapidly growing segment of the distribution industry in which a manufacturer or supplier turns over the entire function of the supply chain to an independent third party is known as contract logistics.

The three intensities of distribution are intensive, exclusive, and inclusive.

It is rare for a company to use both push and pull strategies on the same products.

What is a product that is bought by a company for use in making another product?

What intensity of distribution is being used by Bic Corp, marketer of inexpensive pens, cheap lighters, and throwaway razors?

Most competitors enter the market in the maturity stage.

Describe the distribution channel that would exist for a multi-million dollar printing press used for magazine publications.

Offering a hardware retailer a free trip to the Bahamas for two people if he sells more cans of Glidden paint than any other store in the region is considered which of the following?

The stages of the product life cycle are introduction, growth, peak, and decline.

A good marketing strategy should carry a product through all stages of the product life cycle.

A distribution channel is a series of marketing entities through which goods and services pass on their way from producers to end users.

A product is any good or service, along with its perceived attributes and benefits, that satisfies wants.

Tony and Jeff just graduated from college and are starting their own restaurant. They are trying to create a unique atmosphere and image for the restaurant and came up with a name and logo that conveys that image. What can they get to prevent someone from copying it?

What is a relatively inexpensive item that requires very little shopping effort?

What are airlines trying to achieve when they use frequent flyer programs, which give customers points that can be redeemed for free travel, rental cars, and other merchandise?

Offering a convenience store retailer a free case of potato chips for every five the store sells is considered which of the following strategies?

Political Environment

Economic Environment

Social Environment

Technological Environment

International Environment

Entrepreneurship and Small Business

Understanding the Business

Forms of Business Ownership

Management and Leadership in Today’s Organizations

Designing Organizational Structures

Motivating Employees

Managing Human Resources and Labour Relations

Marketing

Achieving World-class Operations Management

Accounting for Financial Success

Understanding Money and the Canadian Financial System

Finance

Filters