Exam 14: Creating Marketing Strategies

In Toronto, Black and Decker has granted nine distributors the rights to carry its products. It hopes customers will seek out the Black and Decker products. What type of distribution does Black and Decker use?

Which of the following is the efficient management of the acquisition of raw materials to the factory and the movement of products from the producer to industrial users and consumers?

A rapidly growing segment of the distribution industry in which a manufacturer or supplier turns over the entire function of the supply chain to an independent third party is known as which of the following?

Compressor pumps installed in General Electric refrigerators would be considered which of the following?

Radial tires installed on four-wheel drive vehicles are examples of which of the following?

What is the term used when an entire organization is coordinated in the process of planning, purchasing, promotion, and other aspects with more of a customer focus?

Which of the following is an example of a common pricing objective?

Which of the following occurs during the growth stage of the product life cycle?

A useful rule to remember in distribution is that although channel members (middlemen) can be eliminated, their functions cannot.

What is a person who is a go-between and brings buyers and sellers together?

Felix Bhuton's job in the lumber industry is to bring together buyers and sellers. Bhuton is paid a commission, usually by the seller. Bhuton is acting in which of the following roles?

If a product survives the introductory stage of the product life cycle, it advances to the maturity stage.

What is a set of unique features that the target market perceives as important and better than the competition?

Which of the following is an example of a capital product that would be found in a brewery?

Mars Candy Company offered coupons and placed grocery cart ads for its Peanut Butter Snickers bars before the new candy hit the stores. Customers then were asking retailers for the new product. Which of the following strategies did Mars used to promote its new product?

Tradition, the competition, store image, and stock turnover affect the retailer's selection of a markup.

An important element of supply chain management is that it is which of the following?

Give an example of bundling.

Distribution channels should be established in the introduction stage of the product life cycle.

Car dealers that sell Bentley automobiles are few and far between. Even in very large metropolitan areas, there is only a small probability that there will be more than one car dealer authorized to sell Bentleys. What type of distribution does the manufacturer of Bentley cars use?