Exam 14: Creating Marketing Strategies

Which of the following is an example of a variable cost for Big Bob's cream store?

A name, symbol, design, slogan, or any other feature that identifies and distinguishes a product and creates a perception in the minds of consumers is called a brand.

Which of the following is the combination of advertising, personal selling, sales promotion, and public relations used to promote a product?

What is the process that products go through as they pass through their introduction, growth, maturity, and decline stages?

Sales promotions are marketing events or sales efforts that stimulate consumer buying.

What are the two classifications of business products?

Charlie Vorwek sells flower arrangements made from dried wildflowers she grows in her garden. Which of the following is a fixed cost in this business?

Price is the perceived value that is exchanged for something else.

Normally the most accessible way to ship merchandise is by truck because trucks can operate around the clock.

Physical-distribution activities are usually the responsibility of the marketing department.

Which of the following is a convenience product?

The person who makes the delivery to a store and stocks the store's shelves with milk and bread is engaged in which of the following activities?

Agents are sales representatives for manufacturers or wholesalers and usually are hired on a commission basis.

Suppose a manufacturer has a product that is in strong demand and selects only one dealer to handle the product in a particular area. This is an example of which type of distribution?

IGA marked individual-sized snacks down to 25 cents a package for the first five individual packages purchased. This was below the store's cost. These snacks would be considered which of the following type of product?

When most people think about brand, they mistakenly think that it refers to only which one of the following?

Which of the following is the pricing strategy of marking products below normal markup or even below cost to attract customers to a store where they would not otherwise shop?

Within the distribution channel, what are retailers and wholesalers?

Which of the following is one of the stages in the product life cycle?

Types of promotional goals include creating awareness, increasing the use of products, and identifying potential customers.