Exam 16: Strategic Planning, Goal-Setting, and Marketing

As a nursing leadership student,you have had the opportunity to develop a palliative care manual that will be utilized by the palliative care network (PCN)in your region for teaching healthcare professionals.The PCN has requested that you provide a prioritized plan of action for marketing the manual on a regional and state basis.What is the first priority?

To conduct assessment of the internal environment,the strategic planning team for Pacific Hospital:

A community-based pain management program is being planned for your region.As a coordinator of a home care agency,you have been requested to develop a conceptual framework,mission statement,philosophy,and objectives for the program.In what order will you pursue this endeavor?

The reasons cited by nursing administrators for not planning in a systematic manner include:

After an extensive campaign to ensure that the community surrounding Pacific Hospital has been exposed to the emphasis of excellence in clinical care that occurs through the use of evidence,the marketing team finds that the public perception has changed little.This determination is made possible through:

To meet the social and human needs of a target market,it is critical to:

Shifts such as changes in the percentage of seniors in the population,governmental initiatives in health care,and the influence of income on health status are factors in the __________ environment.

After a year,the staff at Pacific Hospital is frustrated,and implementation of evidence-based practice has gone poorly.In responding to this situation,the strategic planning team at Pacific Hospital:

From your observation of planning activities in the organization,you have noticed that planning and decision making occur at various levels of the organization.The nurse manager has overall responsibility for which of the following?

Planning is a process designed to achieve goals in dynamic,competitive environments.As a new manager,what is the first step you will undertake to develop a strategic plan of action for a congestive heart failure program?

Which of the following represents a well-written objective?

Assessment of the needs of the consumer or client (in developing a strategic marketing plan)focuses on:

Northwestern Hospital has decided to implement peer review.As a clinical leader in the emergency department,you have overall responsibility for ensuring that this is in place by next month.The most important step in this process is to:

The chief nursing officer has to write a strategic plan.The most difficult stage in the strategic planning process is:

A clinic nurse developed objectives for a diabetic education program.The characteristics of well-written objectives include that they should be what?

Through its strategic planning processes,Pacific Hospital learns that nursing staff members are uncomfortable with utilizing evidence-based practice,and that staff perceives that only limited resources are available to support translation of evidence into their usual practice.Because this issue has been identified,the team determines that a plan of action is required to address the issue.Who should be involved in determining this plan?

A private ambulance clinic established a few streets away from Pacific Hospital markets its services as quality-based within caring relationships.The clinic is part of the __________ environment.

In implementing the strategic plan for effective utilization of evidence to guide nursing practice at Pacific Hospital,the nursing unit managers take the next step,which is the implementation.Implementation most likely would involve:

The executive team at Hospital XYZ develops a polished strategic plan that includes a mission statement,goals,objectives,and a business plan for various initiatives in the plan.The executive team involves the marketing team,so that the plan can be communicated internally and externally.After 2 years,no significant progress has been made toward any of the goals.What has been omitted in the plan?

Pacific Hospital's team develops a process to include staff in development of the mission statement.Which of the following statements would indicate that the staff has been able to develop an effective mission statement?