Exam 1: Living in a Media World: An Introduction to Mass Communication
Exam 1: Living in a Media World: An Introduction to Mass Communication67 Questions
Exam 2: Mass Communication Effects: How Society and Media Interact56 Questions
Exam 3: The Media Business: Consolidation, Globalization, and the Long Tail67 Questions
Exam 4: Books: The Birth of the Mass Media61 Questions
Exam 5: Magazines: The Power of Words and Images63 Questions
Exam 6: Newspapers and the News: Reflection of a Democratic Society78 Questions
Exam 7: Audio: Music and Talk Across Media65 Questions
Exam 8: Movies: Mass Producing Entertainment68 Questions
Exam 9: Television: Broadcast and Beyond64 Questions
Exam 10: Online Media: The Internet, Social Media, and Video Games67 Questions
Exam 11: Advertising: Selling a Message70 Questions
Exam 12: Public Relations: Interactions, Relationships, and the News63 Questions
Exam 13: Media Law: Free Speech and Fairness71 Questions
Exam 14: Media Ethics: Truthfulness, Fairness, and Standards of Decency65 Questions
Exam 15: Global Media: Communication Around the World72 Questions
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An audience member's skills at decoding the underlying message of an action show that force is the proper solution to all problems involve the ______ dimension of media literacy.
Free
(Multiple Choice)
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Correct Answer:
D
The SMCR model is also known as the transmission model.
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(True/False)
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Correct Answer:
True
In a brief essay,explain,with examples,how a social networking site such as Facebook or Twitter includes multiple levels of communication.
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(Essay)
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Correct Answer:
The example should include naming and defining interpersonal,group,and mass communication.It should then support these levels with examples of how the sites are used for one-on-one messaging,sharing messages with a group of friends,and sharing messages with a large group of people the sender doesn't know.
According to media scholar James Potter,media messages have consistent meanings to all receivers.
(True/False)
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An audience member's skills at decoding the intellectual meaning of an argument presented in a newspaper editorial involve the ______ dimension of media literacy.
(Multiple Choice)
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An example of semantic noise would be when static keeps you from understanding a message on the radio.
(True/False)
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______ has an average weekly audience of approximately 14 million.
(Multiple Choice)
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An audience member's skills at decoding the meaning of the menacing music in a horror movie involve the ______ dimension of media literacy.
(Multiple Choice)
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In a television news broadcast,the receiver would be which of the following?
(Multiple Choice)
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An audience member's skills at decoding the artistic success of a new novel involve the ______ dimension of media literacy.
(Multiple Choice)
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Mass communication is an example of which type of one-on-many communication?
(Multiple Choice)
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Intrapersonal communication is communication that you do with two or more people.
(True/False)
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One major change in society brought about by the prevalence of smartphones and other mobile devices is that ______.
(Multiple Choice)
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Young people streaming their video game play on Twitch can have substantially larger audiences than programming on major cable television networks.
(True/False)
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Critics saw the 2017 movie version of Wonder Woman as significant because it featured actresses formerly known for playing princesses as warriors.
(True/False)
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The DC Comics movie Wonder Woman was the first modern superhero movie to ______.
(Multiple Choice)
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Sponsors of the 2018 Super Bowl paid approximately $5 million for a 30-s television commercial.
(True/False)
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